The Engagement Dashboard - YHA
Transcript of The Engagement Dashboard - YHA
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The Engagement Dashboard
General Public
Booker Subscriber Member Volunteer Donor
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Communicating Our Purpose
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Marketing Engagement
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Our New Website
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Better to Book Direct
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Preference Centre
News & Special offers: 487,971
Charity Campaigns, Appeals & Events: 491,327
Volunteering: 51,277
School Trips: 9,627
Group Trips: 9,267
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Social Media Engagement
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Something a little different
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YHA TV
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Introducing Subscribers
Combatting 3rd party booking channels
1. We are introducing a 5% discount for online Subscribers at the end of the year
2. It’s free to become a Subscriber3. This strengthens our Book Direct
message4. It will help reduce the £2 million
commission we pay5. The increased traffic to our own
website will provide an opportunity to communicate our charitable message and increase engagement
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What’s Changing in Membership?
Already changed:
Next steps:
1. Clearer member discount2. Young persons pricing3. E-Membership
1. Increased charity messaging2. Reducing use of plastics3. Improved data security4. Simplifying membership categories5. Clearer focus on benefits
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Lending a hand for 93,000 hours
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Fundraising Activity
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Running the marathon
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Question Time