The Engagement Challenge By Steve Rotter

@sjrotter

the year 2002

TODAY

Average adult attention span?

Customer Journey

The Old Days…

Stores and Sales People

Search – Social – Self-Directed

Today

5500 Customers 70 Countries

WHAT CONTENT TYPES GREW THE MOST?

VIRTUAL CONFERENCES

MOBILE CONTENT

RESEARCH REPORTS

VIDEO

44%

70%

33%

28%

25%

52%

15%

10%

WHAT DOES STORAGE, BRAVEHEART, THE SOUTH POLE AND

A 200 TON TRUCK HAVE IN COMMON?

Story will help your brand cut through the noise

Story means simplifying to get at the core message

BRANDS ARE PUBLISHERS

THINK VIDEO FIRST

Pages With Video

Attracted 2-3x More

Visitors

157% Increase in Organic Traffic From

Search Engines. (MarketingSherpa)

“When it comes to

engagement, conversion

and on-brand

messaging, nothing

delivers like video.” ExactTarget

How long should a

marketing video be?

14 Minutes???

New Research in 2014

Use DBL for Campaigns

BUT…

Video marketing at

scale is hard


Growing

video

libraries

Encoding

for every

device

Supporting

large

teams

Delivering

beautiful

experiences

Reaching

social

channels

Increasing

conversion

rates

Integrating

with marketing

technologies

Knowing

what’s

working

… and this problem will

only get harder as your video strategy grows


has solved this problem with


The most comprehensive suite

of video technologies for the needs

of the modern marketer


@sjrotter

The Engagement Challenge By Steve Rotter

Marketing

Transcript of The Engagement Challenge By Steve Rotter