The Enemy Within
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Transcript of The Enemy Within
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The Enemy Within
Adam Chafetz
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Hot Topics of the Day Drunk Driving Underage Drinking Binge Drinking Alcohol Use?
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Why? Fear Political Correctness Run Amok Public Health Campaigns
We seek easy fixes for complex social problems.
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Experiment Does alcohol increase the risk of
breast cancer? Does alcohol increase the risk of
birth defects? What are the benefits of alcohol for
society?
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What is the legal limit for intoxication?
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Does alcohol impair driving?
University of Manchester Study:Moderate drinkers vs. non-drinkersEffects of alcohol on accuracy and reaction time.
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Is alcohol fattening?
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Does alcohol increase the risk of breast cancer?
Inconclusive researchBut, media hype goes on and on.
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Does alcohol increase the risk of birth defects?
National Institute of Child Health and Human Development Study:Abstainers, 1-drink-per-day, and 2-drinks-per-daySlightly fewer birth defects for 1-drink-per-day drinkers than for non-drinkers.
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Where are we? We want simple solutions to complex
problems. We are becoming over-sensitized. We live in a climate of fear. We doubt our own instincts and trust
experts. We see daily assaults on the idea of
profit-making.
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AlcophobesThe New Prohibitionists
Messaging BAC Campaigns Assault on Advertising Financial Disincentives
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The Alcophobes’ Assault Messaging
Don’t drink and drive. Don’t teach children to drink. Good parents avoid alcohol. Delay drinking as long as possible. Any drinking is bad. BAC confusion
(driving vs. general drinking).
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The Alcophobes’ AssaultBAC Campaigns
Lower BAC from .08 to .04 Use of interlock devices.
This is an international movement.
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The Alcophobes’ AssaultAssault on Advertising
So-called youth advertising ban Efforts to limit advertising at
sporting and family events.
This is an international movement.
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The Alcophobes’ AssaultFinancial Disincentives
Additional taxes Regulatory intrusion Efforts to decrease consumption.
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Who Are the Alcophobes? MADD Media PIRE Robert Wood Johnson Alcohol Justice – Marin Institute FACES CAMY Local Groups Public Health (CDC, CSPI, AMA) Server Training Providers People in THIS room???
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Why You?
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Are we being brainwashed?
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The Enemies Misinformation Data Manipulation Fear Political correctness Oversensitization Groupthink and mass hysteria?
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Example: The Drinking Age
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Local Businesses
What can we do about this? What role should local businesses play? How powerful can we be? How far is our reach?
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The Strategy
Education and information vs. data manipulation and misinformation
Courage and activism vs. fear and passivity
Honesty vs. political correctness Desensitization and common sense vs.
oversensitization and mass hysteria.
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How Do We Get There?
Question what you read and see. Think and investigate. Understand the incentives that drive
public health groups. Speak up in social circles, business
meetings, and political gatherings. Encourage others to speak out. Urge industry advocates to combat
misinformation. Unite! Join with other stakeholders. Talk to your representatives.
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Protect and Project the Core Message
We oppose: Drunk driving Binge drinking Unlawful underage drinking.
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Let’s Change the Conversation
Beer School The Great Whiskey Debate
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Kudos to this brave retailer…
WARNING Continued consumption of wine may lead to sophistication, cultural awareness, worldly concerns, youthful ambiance and possibly severe happiness.
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