The end of fame (as we know it)
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21-Oct-2014 -
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Transcript of The end of fame (as we know it)
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YOUR NAME HERE
The End of Fameas we know it
Guillaume DecugisCo-Founder & CEOScoop.it@gdecugis
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Famous people in history
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Famous people today
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The Model for Fame in History
“One to Many”
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Fame, Content & Media Creation
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Media Creation & Distribution
Distribution
1000 BC 1200 AD 1848 AD
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Mass Media. Mass distribution, narrow creation.
1923 1940 1969
Distribution
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“In the future, everyone will be world-famous for 15 minutes.”Andy Warhol
The Andy Warhol Promise
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The Modern Model for Fame Pre-Internet
“One to Many”
Faster
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A Brief History of the Web (Publishing)
Simplicity of Publishing
# o
f P
eop
le P
ub
lish
ing
HTML
Blogs
1-click Sharing
& Curation
Microblogging & Social
Networking
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Internet > Mass Media
Mass Distribution
Mass Creation
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So has anything changed?
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Wider at the top?
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We still have (Internet) Celebrities
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But we also have lots of noise
I’m talking to
you!
I’m looking for you!
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It’s hard to get heard !
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It’s hard to be found !
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Networking over time
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The long-tail
Interests
Popula
rity
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It’s the topic, stupid!
People-Centric Topic-Centric
Social Graph Interest Graph
My Friends / Contacts My Interests
“On the Web, everyone will be famous to fifteen people” Nick Currie aka Momus
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4 steps to the new celebrity
1 Focus on a Topic
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4 steps to the new celebrity
1 Focus on a topic
Don’t just Create but also Curate2
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4 steps to the new celebrity
1 Focus on a topic
Don’t just Create but also Curate
Show expertise
2
3
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4 steps to the new celebrity
1 Focus on a topic
Show expertise
Don’t just Create but also Curate
Build your Community of interests
2
3
4
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How Scoop.it helps
1 Focus on a topic
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How Scoop.it helps
1
2
Focus on a topic
Don’t just Create: Curate
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How Scoop.it helps
1
2
Focus on a topic
Don’t just Create: Curate
Show Expertise3
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How Scoop.it helps
1
2
3
4
Focus on a topic
Don’t just Create: Curate
Show expertise
Build your Community of interests
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Thank you!
Guillaume DecugisCo-Founder & CEOScoop.it@gdecugis
AnybodyMeYou