The Enchanted LoomTeasing sturdy threads from

neuroscience masterworks

Teasing 10 threads fromShankar Vedantam’s…

Thread 1:

The “hidden brain” is shorthand for a range of influences that manipulate us without our awareness.

(pg. 7)

Thread 2:

We never feel the workings of our hidden brain. No matter how much you learn about the hidden brain, you will never feel it manip- ulating you.(pg. 20)

Thread 3:

Our blindness to bias seems willful – until you remember that the central feature of unconscious bias is that it is unconscious.

(pg. 22)

Thread 4:

Like an attentive assistant, the hidden brain is quite modest as it anticipates your needs but claims no credit for laying out your skirt, choosing your blouse or making your coffee. (pg. 108)

Thread 5:

Babies the world over face radically different challenges for survival, but all the prob lems have the same solution – the loving attention of parents.

(pg. 61)

Thread 6:

Social commentators miss subconscious forces because they always assume that words and actions reflect conscious intent – the default position in our society is that the hidden brain does not exist.

(pg. 66)

Thread 7:

Many of the hidden brain’s most powerful effects involve subtle changes that assume gigantic proportions because they influence us steadily over time.(pg. 78)

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Thread 8:

If the conscious mind is the pilot and the hidden brain is the autopilot function on a plane, the pilot can always overrule the autopilot, except when the pilot is not paying attention.(pg. 83)

Thread 9:

People don’t give their lives for king, God and country. That’s what they say. In reality, ordinary men and women give their lives for the sake of the small group of buddies in the trench next to them.(pg. 144)

Thread 10:

The hidden brain’s drive for approval and meaning, and the ability of small groups to confer it, is common to the worlds of the elite corporate executive, the young marine and the mission- ary order that sends people into harm’s way.

(pg. 225)

Image Credits:

Title Page: http://www.rappler.com/science-nature/23193-personality-traits-brain-scans

Slide 3 - https://www.pexels.com/photo/sunglasses-woman-girl-faceless-2867/

Slide 12 - http://www.goodreads.com/book/show/8853980-passport-through-darkness

Slide 2 - https://twitter.com/shankarvedantam

Slide 6 - http://www.harpersbazaar.com/culture/features/a11600/manservant-nyc-review/

Slide 4 - http://smartmoney.click/money-history-part-7-the-puppet-master-and-end-of-physical-money/

Slide 11 - http://dailym.ai/1RWXYwT

Slide 10 - http://bit.ly/1UqYrrR

Slide 14 - http://www.rappler.com/science-nature/23193-personality-traits-brain-scans

Slide 9 - http://bit.ly/1KT00N2

Slide 8 - http://bit.ly/1Ll8Jrn

Slide 7 - http://www.yourtango.com/2014219462/12-animals-who-love-their-adorable-mini-me

Slide 5 - http://veilofreality.com/2012/11/25/love-reality-and-the-time-of-transition-transcript/blinders-ad-8x6/

Mark Brady, PhDTheEnchantedLoom@gmail.com

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