The emerging information landscape The 8 realities of the “new normal”
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Transcript of The emerging information landscape The 8 realities of the “new normal”
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PewInternet.org
The emerging information landscape The 8 realities of the “new normal”
Lee Rainie, Director, Pew Internet Project
2.26.12
NFAIS - Philadelphia
Email: [email protected]
Twitter: @Lrainie
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3
“Tweckle (twek’ul) vt. To
abuse a speaker to Twitter
followers in the audience
while he/she is speaking.”
we need a tshirt, "I survived the
keynote disaster of 09"
it's awesome in the "I don't want to
turn away from the accident because I
might see a severed head" way
too bad they took my utensils away w/
my plate. I could have jammed the
butter knife into my temple.
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New normal – circa 1999
• Non-internet user, and users were …
• Male • White • College educated • Dial-up at 32/kbits • Email • Directory and portal
search • Chat rooms • Napster • TiVo
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0%
10%
20%
30%
40%
50%
60%
70%
80%
June 2000
April 2001
March 2002
March 2003
April 2004
March 2005
March 2006
March 2007
April 2008
April 2009
May 2010
May 2011
August 2011
Jan 2012
Home broadband Home dial-up
Digital Revolution 1 Internet (80%) and Broadband at home (66%)
71%
66%
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Networked creators are everywhere (two-thirds of adults; three-quarters of teens)
• 66% of int. users are social networking site users
• 55% share photos
• 37% contribute rankings and ratings
• 33% create content tags
• 30% share personal creations
• 26% post comments on sites and blogs
• 15% have personal website
• 15% are content remixers
• 14% are bloggers
• 13% use Twitter
• 6% location services – 9% allow location awareness from social media – 23% maps etc.
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56% of adults own laptops –
up from 30% in 2006
44% of adults own MP3 players –
up from 11% in 2005
52% of adults own DVRs –
up from 3% in 2002
42% of adults own game consoles
19% of adults own e-book readers - Kindle
19% of adults own tablet computer - iPad
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Digital Revolution 2 Mobile – 87%
327.6
Total U.S. population: 315.5 million
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4X% of adults/2X% of teens own “smartphones”
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Apps – 50% of adults
22% 29*
38 43 38*
43* 50*
0%
20%
40%
60%
80%
100%
Download apps to their phone
Have preloaded apps on their phone
Total who have apps on phone
Sept 2009 May 2010 August 2011
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Digital Revolution 3 Social networking – 50% of all adults
9%
49%
67%
76%
86%
83%
85%
7%
8%
25%
48%
61% 70% 71%
6% 4%
11%
25%
47% 51%
52%
1%
7%
13%
26% 33%
35%
0%
20%
40%
60%
80%
100%
2005 2006 2007 2008 2009 2010 2011 2012
18-29 30-49 50-64 65+
% of internet users
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318.5
197.6 155.7
85.1 78.4 42.0
0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation
(66-74)
G.I. Generation (75+)
Mean size of Facebook friends network
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New normal – circa 2012 • Broadband
• Mobile
• Gender parity
• Race and ethnicity parity
• Less SES stratification
• Less generational variance
• Search
• Social networking and content creation
• Video on demand
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Eight realities of the new normal for information
users and providers
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New Reality 1) The world is full of networked individuals using networked information
Image attribution: Flickrverse, Expanding Ever with New Galaxies Forming Cobalt123 http://www.flickr.com/photos/cobalt/34248855/sizes/z/in/photostream/
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Volume Velocity
Vibrance Valence / Relevance
New Reality 2) The 4 V’s of information “physics” change
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New Reality 3) People are shifting info platforms
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7873
61
5450
17
0
10
20
30
40
50
60
70
80
90
Local TV National network/cable
Online Radio Local newspaper
National newspaper
% o
f ad
ult
s (
18+
)
News platforms Americans use on typical day
New Reality 3) Corollary People use multiple platforms
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7%
46% 46%
0%
10%
20%
30%
40%
50%
60%
70%
1 platform 2-3 platforms 4-6 platforms
% o
f ad
ult
s (
18+
)
# of news platforms Americans use typical day
New Reality 3) Corollary People blend platforms – 59% use online and offline
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New Reality 3) Corollary People are not platform zealots
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Portable
New Reality 3) People’s encounters with information change
Participatory
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Personal
New Reality 3) People’s encounters with information change
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New Reality 4) Influence is migrating from organizations to networks and new “experts”
Traditional experts with new platforms, esp. blogs
Amateur experts who are avid contributors – sometimes with tribes
New algorithmic authorities
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New Reality 4) Corollary Social networks are more influential and are
differently segmented and layered
Sentries
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New Reality 4) Corollary
Evaluators
Social networks are more influential and are differently segmented and layered
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New Reality 4) Corollary
Audience
Social networks are more influential and are differently segmented and layered
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• Continuous partial attention to media streams
• Immersion in deep dives
• Info-snacking in free moments
New Reality 5) People’s attention zones have changed
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New reality 5) Corollary People graze for info all day long
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New Reality 6) Knowledge containers and displays are changing in the age of the “metaverse”
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New Reality 7) New divides are emerging based on new tech literacies
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Your map is wrong!
New Reality 8) The future is uncertain
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New Reality 8) Corollaries
The architecture itself
Information policies
Social norms and attitudes
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Therefore … • … confront the existential question: What’s our
franchise?
• … what’s our mobile play?
• … what’s our social play (natural alliances)?
• … prepare for disruptions …
… from “social” actors who aren’t looking for money or who don’t like current business models or credentials
… from new analysts in the world of “big data”
… from tech companies that see themselves as publishers/creators/curators
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Thank you!