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Transcript of The Emerging Broadband Environment and Implications for the User Experience Presentation for...
The Emerging Broadband Environment
andImplications for the User Experience
Presentation for
Carnegie Mellon University Libraries
October 12, 2005
Tony DiMaso
Verizon Corporate Strategy & Development
2
“Compelling User Experience”
A Compelling User Experience
Is the key to building a loyal user community
and is a critical element for
Sustainable Advantage
In a world of intensifying competition andrapid change and innovation
3
Major Paradigms
Anytime/ Anywhereconnectivity
Unified Experience–network and device
PersonalizedLifestyle-enabling
Convergence
MobileParadigm
InternetParadigm
Seamless Mobility
Unified Control
Unified Management
Content Portability
Cross-platform licensing
Cross-platform pricing
Remote services activation
Time and place shifting
Regulatory paradigm shifts
Unified QOS and security
Device proliferation
BroadbandParadigm
Bandwidth to the userInteractive & VisualContent-enabling
Global ScopeControl at the Edge
Services as Applications
Access vs.Transport
4
“The Virtuous/ Vicious Cycle”
This interaction is accelerating and intensifying with expanding content, new technology platforms, and escalating user expectations
This interaction is accelerating and intensifying with expanding content, new technology platforms, and escalating user expectations
User ExpectationsAccess anytime/ anywhereEasy to use and manage
Secure and supported
ContentEntertainment & information
Traditional & emerging mediaPersonalized & interactive
TechnologyMore versatile devices
More powerful networksEfficient navigation tools
5
The Content Environment
TV ProgrammingMovies and Music
Sports and GamingNews & AdvertisingArchived Libraries
User-Created MediaInfo Access and Mgmt:
- Commercial and Government - Education and Healthcare
-Etc….
Linear/ Broadcast (Passive)
On-Demand/ Time-shiftedWith Search(Interactive)
Mobile Device
PC
GameConsole
TV/Monitor(with
STB/DVR)
MODE ofCONSUMPTION
ACCESSDEVICES
Content is rapidly expanding, accessible through a growing array of devices, and is being consumed in an increasingly interactive way
RANGE ofCATEGORIES
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User Needs and Wants…
PC
Laptop
Game ConsoleStereo
PDA
TV
DVD
Camera Settop Box
7
Advanced Devices•Multiple functions
•Performance and price•Personalized
Advanced Networks• Terrestrial/ Mobile
•Optical/ wireless•High-bandwidth
Content Digitization
Technology Enablers
8
Convergence
Convergence…
provides a unified user experience with
services and applications available
across multiple access technologies and
devices in support of an increasingly mobile
communications environment
Device Convergence
• Combining multiple access-based services to create a unified user experience with a single service offering (e.g., mobile/broadband roaming, unified messaging or location services)
• Combining multiple functions into a single device that accesses multiple services across multiple access technologies (e.g., multi-purpose cell phones, organizers or storage devices)
• Combining separate networks (voice, data, video, etc.) and support systems to create a unified networking infrastructure
UnifiedCore
(Control and Service)Multi-access
ServiceProviders
PSTN
Operations SupportSystems
Service Convergence
Network Convergence
Source: inCode, VZ SD&P
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Device Convergence
Multi-Functional Capability• New devices incorporate the
functionality of multiple, single-purpose devices
• Users often accept design and functionality tradeoffs in exchange for reduced device clutter
Multi-Radio Capability• Dual-mode handsets, multi-radio
PDAs, etc.
• Dual-mode handsets allow users to make cellular calls as usual, plus calls over the fixed line using VoIP or PSTN when close to home/office/hotspots
• Bluetooth UMA handsets are shipping now; Wifi UMA and Wifi SIP begin shipping later in 2005
• More than 15 Wifi enabled handsets are expected to be commercially available by mid-2006 (Source: FMCA)
Device Convergence is accelerating on multiple fronts
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Upstream DownstreamMbps
FiOS – “redefining interaction”
Platform for terrestrial content and applicationsPlatform for terrestrial content and applications
Applications and Media Bandwidth
5 10 15 20 250 100 622510152025100155 155
File Sharing, Home Video Sharing/Streaming
Multi-Player Gaming, Interactive Distance Learning
Large File Sharing
HDTV Video-on-Demand
Network Hosted Applications and Storage
Video Conferencing, Premises Surveillance
Telemedicine
SDTV Video-on-Demand, Telecommuting
Premises Web Hosting
Next Generation 3D TV
Web Surfing
Real-Time SDTV, Network PVR
FTTPCable Modem
ADSL
Dial-Up
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IPTV – TV as an application
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Voice
Streaming VideoVideo ConferencingVCastHigh Speed AccessVideo ConferencingMusic and Video Content Multi-MediaMulti-Player GamingLarge File Transfer
Text MessagingPhoto Messaging E-Mail and PIM Small File Transfer
CDMA EV-DO(300-500 Kbps)
1XRTT(40-80 Kbps)
2005 +
2004
Today
Richness & Complexity
EV-DO Applications
Platform for mobile content and applicationsPlatform for mobile content and applications
Compatibility, Simplicity
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VCAST – Consumer EV-DO
Entertainment On Demand
Entertainment On Demand
Movie Trailers Richer Gaming Play of the Day Sitcom Clips
Music On Demand
Music On Demand
MP3 Downloads Music Videos Multi-media
Content Hi-Fi Ringtones
Weather & News Always-on
Services Multi-Media
Applications
Information On Demand
Information On Demand
New Services: High-Resolution Multimedia New Services: High-Resolution Multimedia
LG VX8000Features
LG VX8000Features
1.3 Mega Pixel Camera
10X Digital Zoom Embedded Flash 15 Second Videos
LG VX8000
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Business Model Transformation
From :• Connectivity provider
• Features and functions
• Separate networks
• Communications
• “All invented here”
• Quality of service
To :• Solutions provider
• Integrated and managed services
• Converged networks
• Connected applications
• “All delivered here” (SPOA)
• Compelling user experience
Enabling the Compelling User ExperienceEnabling the Compelling User Experience
15
Telecom Transition
To…From…
• Mobile and Converged
• Broadband
• Multi-media
• Packetized
• Optical Infrastructure
• Open architecture
• Market-based regulation
• Wireline
• Narrowband
• Voice-centric
• Circuit-switched
• Copper infrastructure
• Proprietary architecture
• Traditional Regulation
16
Things to think about
• The future of libraries – Library as portal or portals as libraries?– What is the “business model”?
• Creating a compelling user experience– Physical and virtual– Terrestrial and mobile
• Key elements– The content (proprietary, focused, etc)– The experience – technology integration
17
Thoughts on the Future
• Really compelling – raising the bar
• Re-defining connectivity and interaction
• Intelligent Networks and Ecosystems
• Levels of value- secure, transactional
• “Its not about searching, its about finding”
• Convergence and true mobility
• Multiple access technologies
• The (virtuous/ vicious) world of virtually unlimited options