The Elevator Pitch Boston Community Change is changing the way people shop, and the way merchants do...

The Elevator Pitch

Boston Community Change is changing the way people

shop, and the way merchants do business, by providing a simple-to-use identification

card that rewards customers and benefits the community when cardholders shop at

participating local businesses.

The Elevator Pitch

As a merchant, Boston Community Change provides you with an exciting new way

to use Sophisticated Customer Loyalty, “Cause

Marketing,” and Co-operative Promotion

to impact your bottom line.

Who are our Partners?

• Interra Project– Non-profit based in Seattle– Directed and co-founded by Jon Ramer– Been developing this model for 5 years– Branded partner for national expansion

• Nietech– Creating and managing the card transaction

infrastructure– Previously released a pilot program called

Community Smart

The Economics of Change

What is in it for the Merchant? • Bigger Customers

– By providing incentives at sales thresholds, merchants drive ticket lift

• Better Customers– By providing consistent incentives, merchants

drive frequency

• More Customers– By participating in a city-wide marketing effort,

merchants reach new customers


Review the Merchant Dashboard


What is in it for the Cardholder?• The Head

– When cardholders shop at participating businesses, they generate cash rebates

• The Heart– Cardholders also generate donations to non-

profits of their choosing, creating a cause related incentive


What is in it for the Districts & Non-Profits?

• With each purchase there are two beneficiaries– The local Boston Main Street District– The non-profit of the consumers choice

• Beneficiaries have a strong incentive to promote card use, and therefore local shopping!


By creating incentives for the Merchants, the Consumers, and the Community Non-Profits there is a structural foundation for growth


What can a Merchant adjust?• Rebate %• Rebate up to a maximum amount• Rebate Threshold• “Specials” on select days• Fixed rebate amount• ** Rebate plans must yield 26 cents.

Operations & Logistics

How a transaction works…1. Consumer shows the Community

Card at Purchase2. Salesperson types the total value

into the credit card terminal3. Salesperson swipes the Community

Card through the terminal


4. Terminal communicates the value of the purchase through the Mastercard Exchange

5. Terminal creates a “Decline” message on the terminal

6. Customer proceeds to pay in any form desired (Cash, Check or Credit Card)


How the money flows…Example rebate plan: 5% off purchases over

$30• Consumer purchases a $35 item• 5% is collected from the Merchant• A 26 cents transaction fee is deducted• 60% is credited to the consumer• 10% is credited to the BMS district• 10% is credited to a non-profit• 20% is used to support the program

$1.75$.26 $1.49$.894$.596$.149$.447$.149$.298$.298$.00.0


How the money flows…• Cardholders receive a “rebate check” in

the mail or have their rebate direct deposited

• Non-profits receive a direct deposit from Interra

• BMS districts receive periodic (quarterly) distributions from the BMS Foundation

The End

The Elevator Pitch Boston Community Change is changing the way people shop, and the way merchants do...

Documents

Transcript of The Elevator Pitch Boston Community Change is changing the way people shop, and the way merchants do...