The Electric Vehicle Market: A Powerful New...
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The Electric Vehicle Market: A Powerful New Opportunity Date: Thursday, October 28th Time: 9:45 a.m. to 10:45 a.m. Speakers: Bob Graham, U.S. Department of Energy Michael Krauthamer, NRG EVgo Britta Gross, General Motors Randy Johnson, Southern Company Anthony Lambkin, Nissan North America
Transcript of The Electric Vehicle Market: A Powerful New...
The Electric Vehicle Market: A Powerful New Opportunity
Date: Thursday, October 28th
Time: 9:45 a.m. to 10:45 a.m.
Speakers:
Bob Graham, U.S. Department of Energy
Michael Krauthamer, NRG EVgo
Britta Gross, General Motors
Randy Johnson, Southern Company
Anthony Lambkin, Nissan North America
BRITTA K. GROSSDIRECTOR, Advanced Vehicle Commercialization Policy
SEEA
Atlanta, GA29 October 2015
Chevrolet Spark EV(BEV) California, Oregon, Maryland
Cadillac ELR(EV with Extended Range)
GM’s Plug-in EV Models
Chevrolet Volt
All-battery “BEVs”
EVs with Extended Range “EREVs”
Chevrolet Spark EV(BEV) California, Oregon, Maryland
Cadillac ELR(EV with Extended Range)
GM’s Plug-in EV Models
Chevrolet Volt
Next Gen Volt(Fall 2015)
Chevrolet Bolt EV(Available Nationwide - soon)
All-battery “BEVs”
EVs with Extended Range “EREVs”
EPA label: EV @ 106mpge (53 miles) + Gas @ 42mpg comb = total 420 mile rangeEPA label: Saves $5,500 in fuel costs over 5 years
Electric Vehicle (with a Range-Extender)
BATTERY > 50 milesElectric Drive
Driving on GasolineEXTENDED RANGE > 350 miles
+
miles> 400Volt Total Range
• More range 420 mile total range -- 53 EV miles (40% improvement)
• More fuel economy 41 MPG / 102 MPGe
• More performance 0 to 30 in 2.6 seconds (19%);
0 to 60 in 8.4 seconds (7%)
• $33,995 ($26,495 after federal incentives)
• Sporty, efficient exterior design
• More user-friendly interior
• Gen 2 Volt owners may expect…
– Nearly 90% of trips will be all EV(in moderate climates, such as CA, TX and FL)
– More than 1,100 miles between gasoline fill ups
– To displace 25% more gasoline
2nd Generation EREV: Chevrolet Volt (Fall 2015)
Industry-changing Battery Electric Vehicle
• 200 mile range (2.5x improvement over Gen 1)
• $30,000 (net federal incentives)
• 50-state availability
• To be built in Michigan at Orion Assembly
2nd Generation BEV: Chevrolet Bolt EV
AUTOMOTIVE EXCELLENCEBreakthrough Technology Award
TOP 10 VEHICLES AWARDTECHNOLOGY
EDITOR’S CHOICE AWARD
OnStar RemoteLink
Volt Mobile App
“TOP PRODUCTS” Award
Consumer Electronics Show
2011 World Green Car
TOP SAFETY PICK
“Best Engineered Vehicle of 2011″ by SAE International’s Automotive Engineering International (AEI)
Ampera - Rallye Monte-Carlo Des
Énergies Nouvelles
Chevrolet Volt Awards
• 22 Million battery cells produced
• Fewer than 2 problems per million
cells produced
Chevrolet Volt Battery Cell Quality
Industry-leading battery quality
“Pharmaceutical-level quality”
• Total Miles Driven = 1 Billion miles
• EV Miles Driven = 700 Million miles
• Fuel Saved = 36 Million gallons
+
J.D. Power APEAL winner for satisfied customers for three years
Volt Customers Describe Their Car
Infrastructure Priorities
• Home Charging: ($1.70 per night for 40 miles of EV driving – U.S. avg)
– 60-80% of all charging is done at the home
– 50% of Volt buyers use a 120V outlet (L1) to charge overnight
• Workplace Charging:
– DOE data shows employees with access to workplace charging are 20X more likely to purchase an EV (both L1 and L2 charging can make sense)
– Proving to be the most helpful promoter of PEVs through awareness and incentive
• Public Charging – DC fast-charging:
– Home-Charging Alternative for MDUs (apartments/condos, townhomes,…)
– Destination Charging: expand drivable EV range for 1-charge-stop trips)
• Largest existing auto-utility collaborative effort -- formed in 2007
• Over 50 utility members and the Electric Power Research Institute (EPRI)
• Focus areas: Aligned Messaging and Policy Priorities, Customer Outreach and Infrastructure, Vehicle-to-Grid Technology, New Business Opportunities
Sacramento Municipal UD
San Diego Gas & Electric
PacifiCorp
Tri-State G&T
Hydro-Québec
Arkansas
Electric Coop
Dairyland Power CMS
Hoosier
Southern Company -
Georgia Power
EnWin NYPA
Central Hudson
PSEGComEd
CPS Energy
BC Hydro
Southern California Edison
Hawaiian Electric Co.
Great Plains Energy
FirstEnergyConstellation Energy
Progress Energy
Northeast Utilities
NY ISO
PJM
Seattle City Light
Salt River Project
Austin Energy
Great River Energy
DTE
ConEd
Hydro One
Pepco
Tennessee Valley Authority
Portland General Electric
Snohomish County PUD No. 1
Nebraska Public Power Dist.
We Energies
AEP
Duke Energy
Ameren
Services
Hetch Hetchy W&P
Rochester G&E
National Grid / LIPA
Pacific Gas & Electric
Golden Valley
Electric Assn.
Manitoba Hydro
CenterPoint Energy
Lincoln Electric
Dominion
United Illuminating
Avista Corp.
Madison G&E
Arizona Public Service
Oncor
Progress
Energy
NV Energy
TECO OUC
FPL
LA DWP
LBW&L
WPS
UPPCO
NStar
PECO
IP&L
TEP
OGE
GM / EPRI / Utility Collaboration:
Mississippi Power
Alabama Power
Gulf Power
SWEPCO
PSO
Kentucky
Power
Appalachian
Power
I&M
JEA
What will it take to Grow the PEV Market?
• Drive Consumer Demand!‒ Keep a Laser-like Focus on the Vehicles
• Build Awareness
‒ National Awareness Campaign
‒ Ride and Drives Butts-in-Seats
• Install Charging Infrastructure at a faster pace (incl. role for utilities)
‒ Workplace Charging
‒ Public DC (SAE Combo)
• Governments
‒ Grow and maintain incentives until we reach a meaningful tipping point
THANK YOU
Anthony LambkinEV Infrastructure Manager
Nissan North America
Confidential: Not for circulation | 16
Nissan LEAF
US sales: ~90,000 Worldwide sales: ~200,000 Best in class range: 107 mi
Then: October 2013
Gas: $3.34 PHEV:BEV sales: ~2:1
Now: September 2015
Gas: $2.37BEV:PHEV sales: ~2.5:1
Other trends
State vehicle incentivesEV model choiceTech awareness & experienceInfrastructureBuyer age & HHIBuyer diversityBuyer cost consciousnessAnticipation for future tech
Opportunities
Estimated LEAF energy usage in Atlanta today:
155,000 kWh
Estimated LEAF C02esavings in Atlanta today:
340,000 lbs
SEEA Oct 29, 2015
Randy Johnson, Director Electric Transportation
SO Beliefs on Electric Transportation
• Electric Transportation has the potential to significantly impact energy sales growth, energy security and environmental issues for Southern Company.
• Key drivers for ET adoption are financial (e.g., tax credits, incentives, reduced costs, HOV lane access), education/awareness and strategic charging infrastructure.
• Southern Company can influence the speed and acceptance of ETby being a visible leader in these key drivers.
• Southern Company can solidify its brand and make money on Electric Transportation
• There is a meaningful market to address for Electric Transportation
• Southern Company will need to enter into targeted partnerships to be successful
Our beliefs drive our strategy
Electric Transportation Strategy
Alabama, Georgia, Gulf, Mississippi, SCS
Growth LeadershipResearch &
Development
Readiness
& Education
• Commercial & Industrial
• Forklifts
• Seaports
• Mining
• Airports
• Overland Conveying
• Railways
• Med/Heavy trucks
• Refrigerated trucks
• Delivery trucks
• Mass transit
• Residential
• Plug in Electric Vehicles
• PEV Rates & Rider Options
• Programs & Incentives
• Market & Customer Analytics
• Infrastructure
• Residential
• Workplace
• Community
• Education & Outreach
• Internal
• External
• Partnerships & Collaboratives
• EEI
• EPRI
• EDTA/GED
• Clean Cities
• NGOs
• OEMs
• EVSPs
• SO Fleet
• Charging Technology
• Network Operators
• Vehicle Smart Charging
• Wireless
• DC Fast Charging
• Vehicle Technology
• Driveline Efficiency
• VIA truck demonstration
• Alternative Technologies
• Fuel Cell
• CNG
Southern Company
What Have We Done?
11/4/2015 9:01 AM
SO APC GPC Gulf MPC
PEVs registered in states 24,716 612 (AL) 16,382 (GA) 7,557 165
PEVs registered in SO 9,062 390 8,460 188 24
Customers on PEV rate 2,752 178 2499 75 n/a
Chargers @ SO facilities 197 @ 53 72 @ 20 97 @ 21 27 @ 11 1 @ 1
Fleet – Demo PEVs 100 33 42 15 10
Employee EV Owners 330 20 300+ 10 0
Rebate Programs
$500/charger
$750/EV
customer
$250/dealer
$500 Business
$500 Nissan
$250 Res
$100 Builder
$500/charger
$750/EV
customer
$250/dealer
n/a
Other Initiatives
Over 300 events
touching 250,000
customers
$5,000 GA state
tax credit ended
June 30, 2015
EV Pool Car
Program - 53
employees
Georgia Power’s Electric Transportation Plan
• Education/Awareness Launched in 4Q 2014
• Fleet EV’s31 Residential Energy Services Auditors in PEV’s
• Residential Charging$250 Incentive for L2 charger beginning 1Q 2015
$100 Incentive for builder for PEV ready garage
• Business Charging$500 Incentive for L2 charging beginning 4Q 2014
$500 Nissan matching Incentive for L2 charging beginning 4Q 2014
• Community Charging11 charging islands at GPC owned sites beginning Q4 2014
50 additional charging islands on public sites (25 per year in 2015-16)
2015 ET Initiatives
Regional Advertising/Education Campaign
Infrastructure
Residential
Workplace
Public
Incentives
Utility ET Role
GrowthReadiness &
EducationResearch
&DevelopmentLeadership
October 29, 2015
NRG EVgo OverviewPresentation to
Michael I. Krauthamer
202-430-8149
27
We are building:
• united by affordable, simple charging plans.
• of residential, workplace, and public fast charging stations
• inclusive national network
• A first-of-its-kind
October 29, 2015
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Dallas-Ft Worth
Nashville
Current Markets
End of 2015 Markets
Houston
Phoenix
Washington DC
Atlanta
LA Basin
San Diego
Bay Area
Sacramento
Seattle
Portland
Chicago
Austin
Salt Lake City
Denver
Santa Barbara
Monterey
PhiladelphiaNew York
Boston
Miami
Orlando
Raleigh
Fresno
Largest Fast Charging Network in America
October 29, 2015
29October 29, 2015
After 2ndQuick
ChargerLocated
After 2ndQuick
ChargerLocated
Batteries were used less than 50%
1 DC Charger 2 DC Chargers
Importance of Fast Charging
Batteries were more fully utilized
Others EVgo
ComprehensiveNetwork
Ad-HocNetwork 30
October 29, 2015
The Preferred Partner
31October 29, 2015
Session EvaluationOn the Conference App
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