The election campaign strategy
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Transcript of The election campaign strategy
Campaign PlanCampaign PlanFOR ELECTION FOR ELECTION
YOU WANT THE VOTE ?YOU WANT THE VOTE ?
THE MAIN PARAMETERS
• Administration and committee
• Message and positioning• Budget• Vote goals, • Campaign timeline
Message
• What do I want to say?
• Why do I want to say it?
• Who do I want to listen?
• Is my message important and relevant to voters?
• How will I deliver this message?
Administration and Committee
• Are you on the ballot?• Are you sure you are on the ballot?• Who is supporting you?• Who are your friends, neighbors, family
and/or interest groups who will be most involved on your campaign?
• Who needs to be part of your committee for credibility or for momentum?
Positioning
• Me on me• Me on him• Him on him• Him on me
Budget
• Message delivery and campaign activity will dictate cost.
• Where will the money come from?• When will it arrive?• Am I using some of my own money?• When do I need the money?• When will I spend the money?
Fundraising
• Painful but necessary…• Finance committee• Direct Ask• Mail solicitations• Events
• How many registered voters live in my district?
• How many people voted last time?• What were the previous election
results?• Is this a Primary, General, or Special
election?• Where do I find this info?
Get-Out-The-Vote
• What does the law allow?• Volunteer component?• What are voters and volunteers
“used” to doing…if anything?• Paid component?• Absentee and early voting?
Timeline
• Election day backwards.
• When do I file for office?
• When do I talk to voters?
• When do I raise money?
• When do I talk to the press?
• When and how often do I talk to my supporters?