THE EFFORTS OF AND THE PROBLEMS FACED BY DINAS … · DISBUDPAR Surakarta in attracting tourists...

THE EFFORTS OF AND THE PROBLEMS FACED BY DINAS KEBUDAYAAN DAN PARIWISATA

(DISBUDPAR) SURAKARTAIN ATTRACTING TOURISTS TO VISIT

SOLO CITY

FINAL PROJECT REPORT

Submitted as a Partial Requirement in Obtaining Degree in the English Diploma Program, Faculty of Letters and Fine Arts, Sebelas Maret University

By:Fina Rantika Sari

C.9306049

ENGLISH DIPLOMA PROGRAMFACULTY OF LETTERS AND FINE ARTS

SEBELAS MARET UNIVERSITYSURAKARTA

2009

APPROVAL OF CONSULTANT

Approved to be examined before the Board of Examiners, English Diploma Program, Faculty of Letters and Fine Arts, Sebelas Maret University

Title : The efforts of dinas kebudayaan dan pariwisata (disbudpar) surakarta in attracting tourists to visit Solo city

Name : Fina Rantika SariNIMC : C9306049

Supervisor

Fitria Akhmerti Primasita, SS, MA NIP. 19691216 199802 2 001

APPROVAL OF BOARD OF EXAMINERS

Accepted and Approved by the Board of Examiners,English Diploma Program, Faculty of Letters and Fine Arts,

Sebelas Maret University

Report Title : The Efforts of Dinas Kebudayaan dan Pariwisata (DISBUDPAR) Surakarta in Attracting Tourists to Visit Solo City

Student’s Name : Fina Rantika SariNIM : C9306049

The Board of Examiners

Drs. Bathoro MS, MA (……………………………)Chairperson NIP. 130529731

M. Taufiq Al Makmun, SS (…………………………...)Secretary NIP. 1980627 200501 1 003

Fitria Akhmerti Primasita, SS, MA (…………………………...)Main Examiner NIP. 19691216 199802 2 001

Faculty of Letters and Fine Arts,Sebelas Maret University

Dean,

Drs. Sudarno, M.A. NIP. 19530314 198506 1 001

MOTTO

Never give up until you get your desire

Where there is a will, there is a way

DEDICATION

The writer dedicates this final project report to:

Her Beloved Parents

Her Beloved Sister

Her Boyfriend

Her Lecturers

All of my best friends who have supported her

ACKNOWLEDGMENT

Alhamdulillahirobbil’alamin. Finally, the writer has finished this final project report. First of all,

she would like to express her highest gratitude to Allah SWT for the blessing so that she can finish this

final project report. During the process of finishing this final project report, she gets supports and

suggestions from many sides. Therefore, she would like to give her deepest thanks to:

1. Drs. Sudarno, M.A., as the Dean of Faculty of Letters and Fine Arts, Sebelas Maret University.

2. Yusuf Kurniawan, SS, MA, as the Head of English Diploma Program, Faculty of Letters and Fine

Arts, Sebelas Maret University.

3. Fitria Akhmerti Primasita, SS, MA, as her supervisor for her kindness, patience, advice, and

guidance, thanks a lot ma’am…

4. Drs. S. Budi Waskito, MPd, as her academic consultant for the advice and guidance.

5. All of her lecturers in English Diploma Program, for their guidance and knowledge that have been

given to her.

6. Drs. Purnomo Subagyo, as the Head of DISBUDPAR Surakarta for giving her a chance to take job

training in DISBUDPAR Surakarta.

7. All of staffs in DISBUDPAR Surakarta, especially Mr. Sentanu (Mr. Kelik), Mr. Mufti, Mr. Budi,

Mr. Hendik, Mrs. Ina, Mrs. Wiwik, and all that can not be mentioned one by one, thank you so

much for all assistances, supports, and guidance.

8. Her beloved parents, “Ibu” and “Alm.Bapak”, “Ibu”…thanks a lot for the support, advice, pray, and

all of that has been given to me, “Bapak”… thanks a lot for all that has been given to me, I hope I

can make you proud although you are not in here with us.

9. Her beloved sister “Dek Ayu”. Thanks a lot for your supports. Love you…

10. Bagus Irawan thanks a lot for your patience, supports, and advice.

11. Her beloved friends, ASA and DYAS. Thanks a lot for always accompany me in happiness and

sadness. Miss you guys…

12. “Mbak Rita” and “Mbak Devi” thank you for correcting my final project report.

13. All of her friends in English Diploma Program, especially class “A”; Galuh, Rara, Mbak Dewi, and

all that can not be mentioned one by one.

14. All of her friends during the job training in DISBUDPAR Surakarta.

The writer realizes that there are great deals of lacking in this final project report, for that

reason criticism and suggestion are what the writer hopes. The writer hopes this final project report will

be useful for the readers in general and the writer in particular.

Karanganyar, July 2, 2009

Fina Rantika Sari

ABSTRACT

Fina Rantika Sari. 2009. The Efforts of Dinas Kebudayaan dan Pariwisata (DISBUDPAR) Surakarta in Attracting Tourists to Visit Solo City. English Diploma Program, Faculty of Letters and Fine Arts, Sebelas Maret University.This final project report was written based on the job training which had done in Dinas Pariwisata dan Kebudayaan (DISBUDPAR) Surakarta within a month, started from February 16, 2009 and ended on March 13, 2009.This final project report discusses the efforts of and the problems faced by DISBUDPAR Surakarta in attracting tourists to visit Solo city. The result shows that the efforts of DISBUDPAR Surakarta in attracting tourists to visit Solo city are opening Tourist Information Centre (TIC), holding festival, holding event, and making cooperation with mass media. The problems faced by DISBUDPAR Surakarta in attracting tourists to visit Solo city are budget and human resources. The limited budget is solved by being selective in participating in international exhibitions. While, the problem about human resources still has not been overcome because there is no policy from Badan Kepegawaian Daerah (BKD) Surakarta to hold technical training program for staffs of DISBUDPAR Surakarta. Therefore, the writer gives suggestions to DISBUDPAR Surakarta, staffs of DISBUDPAR Surakarta, Badan Kepegawaian Daerah (BKD) Surakarta, and Surakarta Government.

TABLE OF CONTENTS

TITLE……………………………………………………………………………. i

APPROVAL OF CONSULTANT……………………………………………..... ii

APPROVAL OF BOARD EXAMINERS………………………………………. iii

MOTTO………………………………………………………………………..... iv

DEDICATION……………………………………………………………........... v

PREFACE……………………………………………………………………...…vi

ABSTRACT……………………………………………………………………... ix

TABLE OF CONTENTS……………………………………………………….... x

CHAPTER I: INTRODUCTION

A. Background………………………………………………..... 1

B. Objectives…………………………………………………....2

C. Benefits……………………………………………………... 3

CHAPTER II: LITERATURE REVIEW

A. Promotion

1. Definition of Promotion…………………………..… 4

2. Promotion Instruments…………………………...…. 4

B. Tourism

1. Definition of Tourism………………………………..7

2. Kinds of Tourism…………………………………….8

3. Definition of Tourist……………………………......10

CHAPTER III: DISCUSSION

A. General Description of DISBUDPAR Surakarta……….…..11

1. History………………………………………………11

2. Vision and Mission…………………………….........11

3. Location …………………………….………...….....12

4. Organizational Structure…………………………….12

5. Organizational Chart…………………………...…...15

B. Description of Tourist Information Centre (TIC)… …….....16

C. The Writer’s Activities during the Job Training……………17

D. Result of the Writer’s Activities during the Job Training…..17

E. The Efforts of DISBUDPAR Surakarta in Attracting Tourists to Visit Solo

City…………………………………………....18

CHAPTER IV: CONCLUSION

A. Conclusion…………………………………………………..23

B. Suggestion……………………………………………..........24

BIBLIOGRAPHY

APPENDICES

CHAPTER I

INTRODUCTION

A. Background

Surakarta is wellknown as Solo city. It is the heart of Javanese culture.

Palace as a symbol of Javanese culture still sturdy exists. Solo tourism is

connected with history, culture, and palace ritual. Beside cultural tourism, there

are some interesting places and events in Solo. Shopping tourism and culinary

tourism are also provided in Solo.

Solo tourism is supported by tourist objects in the surrounding area. There

are historical inheritances which are spread in Sangiran archaeological site, Sukuh

temple and Cetho temple in Karanganyar. Solo tourism is also supported by

adequate accommodation facilities, such as hotels and restaurants.

Although Solo is not a province capital city, Solo is stated as a big city. Solo

is one of the important cities in Indonesia. The vision of Solo city is making the

city becomes a cultural city. One of the ways to reach the vision is increasing Solo

tourism. Solo tourism is supported not only by adequate accommodation facilities,

but also by the beauty of the city, the hospitality of the society and the valuable

culture and arts. The cooperation of all aspects can be the power to make Solo a

cultural city and the main tourist attraction in Central Java.

Dinas Kebudayaan dan Pariwisata (DISBUDPAR) Surakarta is the local

government institution that handles tourism in Solo. It is responsible for attracting

1

tourists to visit Solo. DISBUDPAR Surakarta promotes Solo tourism in many

ways. One of the ways is opening Tourist Information Center (TIC) which gives

information about Solo tourism, accommodation facilities, and everything about

Solo.

DISBUDPAR Surakarta is a very important institution in connection with

promoting Solo tourism. For the reason, DISBUDPAR Surakarta has make efforts

to attract tourists in order to increase the number of tourists who visit Solo. In

making the efforts, DISBUDPAR Surakarta faces problems that can affect the

goals.

Based on the background, the topic of this final project is about the efforts of

DISBUDPAR Surakarta in attracting tourists and this final project is entitled

“THE EFFORTS OF AND THE PROBLEMS FACED BY DINAS

KEBUDAYAAN DAN PARIWISATA (DISBUDPAR) SURAKARTA IN

ATTRACTING TOURISTS TO VISIT SOLO CITY”.

B. Objectives

The objectives are as follows:

1. To describe the efforts of DISBUDPAR Surakarta in attracting tourists to

visit Solo city.

2. To describe problems faced by DISBUDPAR Surakarta in attracting tourists

to visit Solo city and their solutions.

2

C. Benefit

Hopefully this report beneficial for:

1. The writer

a. The writer can know the efforts of DISBUDPAR Surakarta in attracting

tourists to visit Solo city.

b. The writer can know the problems faced by DISBUDPAR Surakarta in

attracting tourists to visit Solo city and their solutions.

2. English Diploma students

a. They will know more about DISBUDPAR Surakarta.

b. They will know the efforts of and the problems faced by DISBUDPAR

Surakarta in attracting tourists to visit Solo city.

3. DISBUDPAR

This report is expected to give an input to DISBUDPAR Surakarta to

improve its efforts of DISBUDPAR Surakarta to attract tourists to visit

Solo city.

3

CHAPTER II

LITERATURE REVIEW

A. Promotion

1. Definition of Promotion

Promotion is one of the marketing activities which is very important in

every company. There are definitions of promotion in several sources. The first

is from Stephen F. Witt and Luiz Moutinho (1995: 376) in their book Tourism

Marketing and Management Handbook who define promotion as follows:

“Promotion is the mix of communication activities designed by tourist

organizations to influence those target audiences upon whom their sales

depend both directly and indirectly, in both the short and long term”.

Then The Oxford English Dictionary (1968: 1597) provides distinct

meaning of promotion: to put forth into notice, to publish; to assert; to inform.

2. Promotion Instruments

Promotion instruments are important media that are used for promotion

activities. According to Barbara Mueller in his book International Advertising,

the promotion instruments consist of:

a. Advertising

b. Publicity

c. Sales Promotion

4

d. Personal Selling

e. Direct Marketing

f. Event and Exhibition

g. Public Relations

(Mueller, 1996: 5556)

The definitions of each the kinds of promotion instruments are as

follows:

a. Advertising

According to Kotler, “Advertising is any paid form of non personal

presentation and promotion of ideas, goods, or services by an identified

sponsor. Advertising can be cost effective way to disseminate messages,

whether to build a brand preference or to educate people” (Kotler, 2009:

538).

b. Publicity

According to Mueller, “Publicity is part of the broader function of

public relation, involves seeking favorable comments on the

product/service and/or firm itself via news stories, editorials, or

announcements in the mass media” (Mueller, 1996: 61).

c. Sales Promotion

According to Kotler, “Sales promotion is a key ingredient in

marketing campaign consists of collection of incentive tools, mostly short

term, designed to stimulate quicker or greater purchase of particular

5

products or services by consumers of the trade, and seems most effective if

sales promotion is used together with advertising” (Kotler, 2009: 554).

d. Personal Selling

According to Mueller, “Personal selling involves individual,

personal contact with the customer, with the intent of either making an

immediate sale or developing a longterm relationship that will eventually

result in a sale” (Mueller, 1996: 57).

e. Direct Marketing

According to Mueller, “Direct marketing refers to a way of doing

businessone in which the marketer attempts to sell goods directly to the

consumer without the aid of a wholesaler of retailer” (Mueller, 1996: 59).

f. Event and Exhibition

According to Kotler, “It is the company or institution sponsored

activities and programs designed to create daily or special brandrelate

interactions. By becoming part of special and more personally relevant

moment in consumer’s lives, involvement with the events can broaden and

deepen the relationship of the company with the target market” (Kotler,

2009: 560).

g. Public Relations

According to Mueller, “Public Relations involves a variety of

efforts to create and maintain a positive image of an organization with its

various publics. Organizations may wish to communicate with customers,

6

employees, stockholders, suppliers/distributors, governmental agencies,

labor unions, the media, and various activist groups, as well as with the

public at large” (Mueller, 1996: 61).

B. Tourism

1. Definition of Tourism

There are many definitions of tourism in several sources.

According to Dr. Salah Wahab:

“Tourism is one of new industrial types that has capability to create rapid economic growth in providing employment opportunities, earnings improvement, standard of living, and other stimulation of productivity sectors. Thus, as a complicated sector, it consists of classical industries as well as in handicraft souvenir industries. Economically, transportation and lodging are considered as industrial products” (Wahab, 1975: 9).

According to Hermann V. Schulalard, “Tourism is the sum of

operations, mainly of an economic nature, which is directly related to the

entry, stay, and movement of foreigners inside certain country, city, or

region” (in Yoeti, 1996: 114).

According to Smith, “Tourism is the aggregate of all businesses

that directly provide goods or services to facilitate business, pleasure, and

leisure activities away from the home environment” (Smith, 1988: 183).

Based on the explanation above, the writer concluded that the

meaning of tourism is the temporary movement of people for pleasure

outside residence or environment where they live.

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2. Kinds of Tourism

According to Nyoman S.Pendit in his book Ilmu Pariwisata, the kinds

of tourism are as follows:

a. Cultural tourism

Cultural tourism is a trip to another place or abroad to study citizenry

condition, customs and traditions, live style, and culture and art.

b. Health tourism

Health tourism is a trip to change situation and environment where they live

for the sake of their health.

c. Sport tourism

Sport tourism is a trip to engage in sports or to take part in sport party in a

certain place or a certain country.

d. Commercial tourism

Commercial tourism is a trip to visit commercial exhibitions.

e. Industrial tourism

Industrial tourism is a trip done by student groups or society to an industrial

complex for observation or research.

f. Political tourism

Political tourism is a trip to take part in an event of politics.

g. Convention tourism

Convention tourism is a trip to a certain place which is usually used for

8

conference, meeting, and convention for the sake of politics.

h. Social tourism

Social tourism is a cheap and simple trip to give opportunity to low class

society to make a trip.

i. Agricultural tourism

Agricultural tourism is a trip to agriculture, plantation, and cultivation of

seedlings.

j. Maritime tourism

Maritime tourism is a trip to engage sport in waters or waters recreation in

maritime country.

k. Nature preservation tourism

Nature preservation tourism is a trip to nature preservation, game

preservation, and protected forest.

l. Hunting tourism

Hunting tourism is a trip to countries which have legal hunting area.

m. Pilgrim tourism

Pilgrim tourism is a trip to holy places, resting places of dignitary persons

or glorifies leaders, and sacred mountains or hills to get blessing, spiritual

force, unassailability of his faith, and riches.

n. Honeymoon tourism

Honeymoon tourism is a trip done for one month after wedding party for a

9

newlywed couple to have honeymoon to romantic places with special

facilities for the sake of enjoyment of the trip and their visit.

(Pendit, 1999: 4248)

3. Definition of Tourist

J. Christopher Holloway in his book The Business of Tourism states

that tourist is someone who arranges a trip or a journey to see something

different then might be disappointed if she/he paid something

unsatisfying” (in Pendit, 1994: 35).

According to G.A.Schmoll:

“Tourist is individuals or group of individuals who, considering purchasing power available for vacation and recreational travel, interest in and motivation for travel in general, past travel behavior, existing knowledge, interest in and awareness concerning the services or destinations concerned, are likely prospects for a future visit” (in Yoeti, 1996: 139).

Based on explanation above, the writer concluded that tourist can

be divided into two kinds:

a. Domestic tourist

Domestic tourist is the person who comes from inside of country.

b. Foreign tourist

Foreign tourist is the person who comes from outside of country

(other countries).

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CHAPTER III

DISCUSSION

A. General Description of DISBUDPAR Surakarta

1. History

The Surakarta government has several institutions in many different

sectors. One of the institutions is Dinas Pariwisata Surakarta. It is the local

government institution that handles tourism sector in Solo. Dinas Pariwisata

Surakarta was established in 1985. It was established after the Mayor of

Surakarta issued the decree No. 29/HK/05/PHG 79 to develop tourism in

Solo. Based on the decree No. 84/2000 about the regional administration

staff rules, the Mayor of Surakarta changed the name Dinas Pariwisata

(DIPARTA) Surakarta into Dinas Pariwisata Seni dan Budaya

(DIPARSENIBUD) Surakarta. Then, based on decree No. 16/2008, the

Mayor of Surakarta changed the name Dinas Pariwisata (DIPARSENIBUD)

11

Surakarta into Dinas Kebudayaan dan Pariwisata (DISBUDPAR) Surakarta.

2. Vision and Mission

The vision and mission of DISBUDPAR Surakarta are as follows:

a. Vision

Creating Solo city as a tourist destination city based on culture.

“TERWUJUDNYA KOTA SOLO SEBAGAI KOTA TUJUAN

WISATA BERBASIS BUDAYA.”

b. Mission

• Encouraging preservation and development of object and the best

tourist attraction.

“Mendorong pelestarian dan pengembangan obyek dan daya tarik

wisata unggulan”.

• Increasing the quality of human resources in tourism and cultural

sector and employing society and business exertion having global

competitive ability.

“Meningkatkan kualitas Sumber Daya Manusia bidang pariwisata dan

budaya serta memberdayakan masyarakat dan dunia usaha yang

berdaya saing global”.

• Providing accurate and complete database in tourism and cultural

sector based on information technology.

“Menyediakan database yang lengkap dan akurat di bidang pariwisata

12

dan kebudayaan yang berbasis teknologi informasi”.

• Increasing interregional cooperation and tourists in managing object,

tourist attraction, and promotion.

“Meningkatkan kerjasama/kemitraan antardaerah dan antarpelaku

wisata dalam pengelolaan obyek dan daya tarik wisata serta promosi

pariwisata”.

3. Location

DISBUDPAR Surakarta is located on Jl. Brigjen Slamet Riyadi 275; it

is between Graha Wisata Niaga Hall and Radya Pustaka Museum.

4. Organization Structure

DISBUDPAR Surakarta has five departments to support the duties, they

are Official Head; Administration Department; Tour Means Department;

Artistic, Cultural, Historical, and Archaeological Department; and Tour

Department.

a. Official Head

The main duty of the Official Head is to carry out the

governmental affairs in tourism, art, and culture sectors. Generally, an

Official Head has several important duties, such as arranging the strategic

planning, formulating the technical policies, and analyzing the problem

faced by this office.

13

b. Administration Department

The main duty of this department is handling problems regarding

with planning, evaluating, and reporting, finance, and general

administration and staffs affairs.

This department consists of three subdivisions: Planning,

Evaluating, and Reporting Subdivision; Finance Subdivision; and

General Administration and Staffs Affairs Subdivision.

c. Tour Means Department


with accommodation for tourists and also the recreation and public

entertainment.

This department consists of two sections: Tourism Accommodation

Section and Recreation and Public Entertainment Section.

d. Artistic, Cultural, Historical, and Archaeological Department


with Art, Culture, History, and Archaeology.

This department consists of two sections: Artistic and Cultural

Section and Historical and Archaeological Section.

e. Tour Department


14

H E A D O F D I S B U D P A R S U R A K A R T A

T o u r M e a n s D e p a r t m e n t

A r t i s t i c , C u l t u r a l , H i s t o r i c al , a n d A r c h a e o l o g i c a l

D e p a r t m e n t

T o u r A c c o m o d a t i o n S e c t i o n

A r t i s t i c a n d C u l t u r a l S e c t i o n

P l a n n i n g , E v a l u a t i n g a n d R e p o r t i n g S u b

d i v i s i o n

T o u r D e p a r t m e n t

P r e s e r v a t i o n a n d

d e v e l o p m e n t a s s e t s s e c t i o n

C o o r p e r a t i o n s e c t i o n

P r o m o t i o n a n d I n f o r m a t i o n s e c t i o n

R e c r e a t i o n a n d P u b l i c E n t e r t a i n m e n t

S e c t i o n

H i s t o r i c a l a n d A r c h a e o l o g i c a l

S e c t i o n

F U N C T I O N A L P O S I T I O N G R O U P

G e n e r a l a d m i n i s t r a t i o n a f f a i r s a n d s t a f f s a f f a i r s s u b

d i v i s i o n

F i n a n c e S u b d i v i s i o n

A d m i n i s t r a t i o n D e p a r t m e n t

U P T D

with preservation and development assets, promotion and information, and

cooperation.

This department consists of three sections: Preservation and

Development Assets Section, Promotion and Information Section, and

Cooperation Section.

5. Organization Chart

15

B. Description of Tourist Information Centre (TIC)

Tourist Information Centre (TIC) is part of Tour Department; it

belongs to the Promotion and Information Section. TIC has responsibility to

give information service, especially the information about Solo tourism to the

public.

TIC opens everyday. The working hours of TIC are:

• MondayFriday : 07.00 a.m. 04.00 p.m.

• SaturdaySunday: 10.00 a.m. – 02.00 p.m.

TIC still opens on Saturday and Sunday when the other divisions are closed

because there are many tourists, especially foreign tourists, who come to TIC

on the weekend.

TIC has two locations, they are situated at:

• TIC at the front office of DISBUDPAR Surakarta

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• TIC at Balapan Railway Station

TIC provides leaflets, brochures, map of Solo, and calendar of

events to inform tourists about attractions (events) and tourist objects in Solo.

TIC also provides forms for foreign tourists; the forms include name, age,

nationality, purpose of visits, long of stay and suggestion.

The foreign tourists must fill the forms which are provided by TIC

officers. The forms are useful to arrange the statistic data of this office.

C. The Writer’s Activities during the Job Training

The writer started the job training in DISBUDPAR Surakarta from

February 16, 2009 and ended on March 13, 2009. The working hour started

from 07.30 a.m. until 04.00 p.m. When implementing the job training, the

writer worked as a receptionist in Tourist Information Centre (TIC). The

writer’s activities during the job training are:

1. Welcoming guests who visit DISBUDPAR Surakarta.

2. Giving information about Solo tourism to tourists, both foreign and local

tourists. The information includes tourist objects and interesting places in

Solo and the surrounding areas.

3. Listing foreign tourists who visit TIC.

4. Receiving mails, invitations, and brochures from other institutions or

17

companies.

D. Result of the Writer’s Activities during the Job Training

After doing the job training in DISBUDPAR Surakarta, the results of

the writer’s activities are:

1. The writer can learn and practice how to welcome guests.

2. The writer can improve the knowledge how to communicate well with

public.

3. The writer can practice English to communicate with foreign tourists.

E. Discussion The Efforts of and the Problems Faced by DISBUDPAR Surakarta

in Attracting Tourists to Visit Solo City

1. The efforts of and the problems faced by DISBUDPAR Surakarta in

attracting tourists to visit Solo city

Surakarta is wellknown as Solo city. It is also wellknown as a

cultural city. Therefore, Solo is certainly rich with kinds of tourism, such

as historical tourism, cultural tourism, religious tourism, shopping tourism,

and special interest tourism and with kinds of cultural events, such as

Sekaten, Solo Batik Carnival, Keraton Festival, and Kirab Pusaka. Solo

tourism is also supported by adequate accommodation facilities, such as

hotels and restaurants. All of the kinds of tourism and the kinds of cultural

18

tourism can be visited by tourists, both domestic and foreign tourists. As

the local government institution that handles tourism sector in Solo,

DISBUDPAR Surakarta has efforts to attract tourists to visit Solo.

DISBUDPAR Surakarta also faces problems that can affect the goals to

increase the number of tourists who visit Solo. There are some efforts of

DISBUDPAR Surakarta in attracting tourists to visit Solo city. They are:

a. Opening Tourist Information Centre (TIC)

Tourist Information Centre (TIC) is one of the efforts of

DISBUDPAR Surakarta in attracting tourists to visit Solo city. TIC

belongs to the Promotion and Information Section of Tour Department.

The duty of TIC is giving information about tourism which is needed by

domestic and foreign tourists. When the tourists come to TIC and ask

about tourist objects, accommodations, restaurants, money changer, and

all about Solo tourism, TIC officer will give them information they need.

TIC provides calendar of events, leaflets, map of Solo, and brochures for

the tourists. TIC also provides “TOUCH SCREEN” for the tourists. It is

like electronic brochures which can be used by visitors themselves by

touching the screen if they want to know about Solo and its surrounding

areas. Beside “TOUCH SCREEN”, TIC has website (www.visit

solo.com). It is presented to people who want to know about Solo

tourism without coming to TIC.

b. Promoting Tourist Objects

19

http://www.visit-solo.com/

http://www.visit-solo.com/

• Participating in Exhibitions

DISBUDPAR tries to introduce Surakarta tourist objects by

taking part in art and cultural exhibitions to show the characteristics

of Solo, such as batik, leather puppet, and traditional food.

DISBUDPAR takes part not only in national exhibitions, but also in

international exhibitions.

• Holding Festivals

Solo as a cultural city has many culture and arts which can

attract tourists to visit Solo. For that reason, DISBUDPAR Surakarta

holds many local festivals to show the identity of Solo culture. The

local festival in Solo is usually related to celebrating the religious

traditions or Javanese traditions, such as Sekaten festival, Keraton

festival, and Malem Selikuran festival.

Sekaten festival is a ceremony that aims to commemorate the

Prophet Muhammad SAW’s birthday which is enlivened by many

performances and traditional fair that offers souvenirs and crafts.

There is also an heirloom exhibition in Pagelaran of Keraton

Surakarta. Sekaten is closed by the procession of Gunungan that starts

from Keraton Surakarta to Masjid Agung. This year, it is held on 1st

8th March.

Keraton festival is an exhibition of Keraton Surakarta cultural

heritage which are tangible (traditional weapons, artifacts, etc.) and

20

intangible (traditional ceremony, traditional music and dances, etc.).

This year, it is held on 18th20th July.

Malem Selikuran festival is a traditional ceremony held by

Keraton Surakarta Hadiningrat and Solo citizens to commemorate the

Nuzulul Quran which is always celebrated on 21st Ramadhan. The

ceremony is started by the procession of 1.000 tumpeng (rice which is

arranged in a huge pile) from Pagelaran Keraton to Sriwedari. Going

along the procession are the soldiers of Keraton Surakarta and the

march of 21 lamp posts symbolizing “Malem Selikuran”. This year, it

is held on September 10th11th.

• Holding Events

DISBUDPAR Surakarta also holds many events to promote

Solo tourism, such as “PutraPutri Solo” event, Solo Batik Carnival

(SBC) 2, and Solo International Performing Art.

“PutraPutri Solo” event is held every year by DISBUDPAR.

The duty of “PutraPutri Solo” is promoting Solo tourism; kinds of

tourism and culture and arts in Solo to citizens both in and out of Solo

city, moreover to the world by joining national and international

events.

Solo Batik Carnival (SBC) 2 is a carnival employing batik as

its theme, thus either the participants or the guests in the carnival

wear batik as their costumes. The SBC is held to raise the image of

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batik and Solo as a Batik town. The carnival was successful in getting

the attention of more than 200.000 audiences in 2008. This year, it is

held on 26th28th June.

Solo International Performing Art is an event to present the

international intangible heritages which are gathered not only from

Solo, but also from other places in Indonesia and even from abroad.

This year, it is held on 7th10th August.

• Making Cooperation with Mass Media

DISBUDPAR Surakarta makes cooperation with mass media

both electronic media and printed media to advertise Solo tourism to

the public. DISBUDPAR makes cooperation not only with local mass

media, but also with national mass media.

2. The problems faced by DISBUDPAR Surakarta in attracting tourists to

visit Solo city

In doing the duty to attract tourists to visit Solo, DISBUDPAR

Surakarta faces some problems that can affect the goals to increase the

number of tourists who visit Solo. The problems are as follows:

a. Budget

Budget is all of planning activities which are asserted in unit of

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money for a certain period in one year. Budget has an important role in

promotion activities. To make the promotion activities well performed,

large budget is needed. One of the promotions which needs large budget is

participating in international exhibitions. It needs a lot of money, but

DISBUDPAR Surakarta does not have large budget to participate in every

international exhibitions. That is why the limited budget becomes a

problem that is faced by DISBUDPAR Surakarta.

b. Human Resources

Human resources are the people employed by an organization.

Improving knowledge, competencies, skills, and attitudes are necessary to

improve the overall efficiency and effectiveness of the organization.

The second problem that is faced by DISBUDPAR Surakarta is

about human resources. The ability of human resources in using modern

technology like computer and internet and the lack of human resources

who master modern technology become problems that can affect

DISBUDPAR Surakarta in its promotion activities.

After knowing the problems, DISBUDPAR Surakarta tries to solve

the problem about the limited budget in promotion activities by being

selective in participating in international exhibitions. DISBUDPAR

Surakarta does not participate in all international exhibitions, but only

participates in some international exhibitions. While, the problem about

human resources still has not been overcome because there is no policy

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from Badan Kepegawaian Daerah (BKD) Surakarta to hold technical

training programs for staffs of DISBUDPAR Surakarta.

CHAPTER IV

CONCLUSIONS

A. CONCLUSIONS

Based on the discussion, the writer concludes that Dinas Kebudayaan

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dan Pariwisata (DISBUDPAR) Surakarta as the local government institution

has an important role in developing Solo tourism. Therefore, DISBUDPAR

Surakarta has some efforts in attracting tourists to visit Solo city. They are

opening Tourist Information Centre (TIC), holding festival, holding event, and

making cooperation with mass media.

In implementing the efforts, DISBUDPAR Surakarta faces two

problems. They are budget and human resources. The limited budget becomes

a problem that is faced by DISBUDPAR Surakarta in promotion activities. To

make the promotion well performed, large budget is needed but DISBUDPAR

Surakarta does not have large budget. This problem is solved by being

selective in participating in international exhibitions. The second problem that

can affect DISBUDPAR Surakarta in its promotion is the ability of human

resources in using modern technology and the lack of human resources who

master modern technology. This problem still has not been overcome because

there is no policy from Badan Kepegawaian Daerah (BKD) Surakarta to hold

technical training programs for staffs of DISBUDPAR Surakarta.

B. SUGGESTION

Based on the problems that have been discussed above, the writer has

suggestions for DISBUDPAR Surakarta and the related partners. The

suggestions are as follows:

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1. DISBUDPAR Surakarta

• DISBUDPAR Surakarta should suggest the Surakarta Government to

allocate more funds in APBD (Local Government Budget) for tourism

sector, considering that the activities to promote Surakarta tourist

objects need large budget.

• DISBUDPAR Surakarta should add staffs who can master modern

technology.

2. Staffs of DISBUDPAR Surakarta

Staffs of DIDBUDPAR Surakarta should learn about modern technology

by themself if there is no technical training from Badan Kepegawaian

Daerah (BKD) Surakarta.

3. Badan Kepegawaian Daerah (BKD) Surakarta

BKD Surakarta should give technical trainings for staffs of DISBUDPAR

Surakarta.

4. Surakarta Government

Surakarta Government should allocate more funds in APBD (Local

Government Institution) for tourism sector.

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BIBLIOGRAFY

Barbara, Mueller. 1996. International Advertising. London: Lois. Inc.

Kotler, P. H. 2009. Marketing Management. New Jersey: Pearson Education Inc.

Pendit, Nyoman S. 1999. Ilmu Pariwisata. Jakarta: PT Pradnya Paramita.

Seaton, A.V and Bennett, M. 1995. Marketing Tourism Product. London:

PrenticeHall.

Witt, Stephen F and Moutinho, Luiz. 1995. Tourism Marketing and Management

Handbook. London: PrenticeHall.

Yoeti, Oka A. 1996. Pengantar Ilmu Pariwisata. Bandung: Angkasa.

.

QUESTIONS

1. What are the efforts of DISBUDPAR Surakarta in attracting tourists to

visit Solo city?

2. What are the problems that are faced by DISBUDPAR Surakarta in

attracting tourists to visit Solo city?

3. How does DISBUDPAR Surakarta solve the problems?

THE EFFORTS OF AND THE PROBLEMS FACED BY DINAS … · DISBUDPAR Surakarta in attracting tourists...

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