The Effects of Social Media At Work
description
Transcript of The Effects of Social Media At Work
By Anika Nieh
The Effects of Social Media At Work
Social Media Timeline
Social Media Statistics
- Facebook added 100M users in 9 months. Other media to reach 50M… 38 years
3 years
4 years
-25% of searches on top 20 brands are links to user-generated content
-78% of users trust peer recommendations (14% trust ads)
-Facebook would be 3rd largest country (400M….and growing)
-Facebook crossed Google’s US traffic last month
-There are 5,508 social media sites on the Internet
- Users spend 17:03 minutes on an average on social media sites
Social Media Statistics
Effects of Social Media in Business
Brand Interaction has Changed
- One-way communication- Consumer doesn’t have a voice- No interaction with customer
- Two-way communication- Interact, engage and listen to customer- Consumer’s voice counts
“We have anoffer. Pleasemake apurchase”
“Let’s collaborate”
“I have a need”
Social Media MarketingTraditional/Offline Marketing
Social Media Presence in Companies
% of Companies Who Use Social Media Websites For Business Information
Ways Companies Utilize Social Media Sites
LinkedIn (Members)
Participate in discussions and Q&A
Publish events on LinkedIn
Add industry news feeds to the group
Integrate your SlideShare account with
Ways Companies Utilize Social Media Sites
- Facebook (Fans)- Integrate applications- Include RSS feeds into fan-page- Create custom tabs- Repost comments by other users.- Use Facebook ads to promote fan page.
Ways Companies Utilize Social Media Sites
Twitter (Followers)- Use twitter tools to identify key influencers- Get listed on twitter lists- Follow key influencers- Use hash tags to increase brand visibility
Ways Companies Utilize Social Media Sites
YouTube (Subscribers)- Upload quality videos at regular frequency- Create play-lists – specific to a product- Reciprocal subscription, subscribe to otherpeoples videos and get them to subscribeback