The effects of price-comparison ... - Dr. Dhruv Grewal€¦ · Reproduced with permission of the...

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. The effects of price-comparison advertising on buyers' perceptions of acquisi... Dhruv Grewal; Kent B Monroe; R Krishnan Journal of Marketing; Apr 1998; 62, 2; ABI/INFORM Global pg. 46

Transcript of The effects of price-comparison ... - Dr. Dhruv Grewal€¦ · Reproduced with permission of the...

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

The effects of price-comparison advertising on buyers' perceptions of acquisi...Dhruv Grewal; Kent B Monroe; R KrishnanJournal of Marketing; Apr 1998; 62, 2; ABI/INFORM Globalpg. 46

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.