The Effect of HR Practices, Leadership Style on Cyberdeviance: The ...
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Journal of Marketing and Management, 3 (1), 22-48, May 2012 22
The Effect of HR Practices, Leadership Style on Cyberdeviance: The Mediating Role of
Organizational Commitment
Faridahwati Mohd Shamsudin, Chandrakantan Subramaniam, Ahmad Said Alshuaibi
College of Business
Universiti Utara Malaysia, Malaysia
[email protected], [email protected], [email protected]
Abstract
Recently the phenomenon of cyberdeviance has become a major concern of employers, as its
represent outgoing challenge for the contemporary scholar and practitioners, these challenges
related to the significant costs in organizations, in both human and financial terms. Some of the
negative impacts experienced by organizations include: disciplinary actions, termination, or loss
of employees, breaches of corporate confidentiality and reputation loss, or personal privacy,
personal and organizational liability and the associated legal costs, as well as billions of dollars
in lost productivity (Weatherbee, 2010). This concern perhaps stems from the issues related to
prevalence and cost related to the phenomenon. The purpose of this paper is to revisit the
management literature and establish a link between HR practices, leadership style and
cyberdeviance. Within this context this paper will also conceptually propose the possibility of
organizational commitment to mediate this relationship. In this manner the paper will propose a
research model and develop propositions to be later tested empirically.
Keywords: Cybereviance, HR practices, leadership style, organizational commitment
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Introduction
Information technology such as the Internet has made positive and negative impact on
organizations (Case & Young, 2001). From a positive outlook Internet has facilitated
communication both within an organization and with other organizations. It has also enabled
employees to work faster, smarter, and has increased productivity because of increased
accessibility to information (Chen, Chen, & Yang, 2008; Henle & Blanchard, 2008). On the
other hand, these technological advancements has brought an onslaught of unintentional and
unforeseen problems by creating new forms of deviant behavior amongst employees such as
surfing non-work related sites during working hours (Roman, 1996; Tapia, 2006), playing games,
performing personal banking online, updating personal blogs/websites during work hours, or
frittering away organizational time by using email (Weatherbee, 2010) for non-work related
reasons. Such Internet-related misbehavior is often known as cyberdeviance (Weatherbee, 2010).
Cyberdeviance or misbehaving in the age of cyber is a new workplace phenomenon brought
about by transformations in the Internet technology. The phenomenon itself has took different
terms for example, cyberslacking (Johnson & Indvik, 2004), cyberloafing(Lim& Teo, 2005; Lim,
2002), personal web usage(Anandarajan), internet abuse(Churchman, 2003), to name few.
Cyberdeviance have defined as the act of employees using their companies’ internet access
during work hours to surf non-work related web sites and to send personal e-mail (Lim & Teo,
2005).
The issue of computer misusage at workplace in particular during working hours are an
increasing concern among employers (Lim, Teo, & Loo, 2002; Mastrangelo, Everton, & Jolton,
2003), as it is a hidden cost to the organizations. For example, a study conducted by Lim and Teo,
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(2005) found that among 226 working adults who had accesses to the Internet at work spent on
average 2.7 hours day surfing on non-related work websites. In his study, Lim (2005) reported
that 30 to 40 percent of the employees surfing non-work related websites cause companies loses
in term of productivity. In USA estimates indicate that between 20% and 30% of companies have
fired an employee for cyberloafing including accessing pornographic sites, online gambling, and
online shopping (Case & Young, 2002; Greenfield & Davis, 2002). If these statistics are to be
reflective of what is happening now at the workplace, organizations will eventually report losses
in productivity and performance. Therefore, such behaviors like these need to be curbed and
managed effectively.
To date studies that have attempted to explain what explains the occurrence of
cyberdeviance at work looked at individual variables namely self-esteem, locus of control,
personality, and organizational tenure (Ferris, Lian, Brown, Pang, & Keeping, 2010; Lim & Teo,
2009; Renaud, Ramsay, & Hair, 2006) and organizational variables namely organizational
sanctions, organizational justice, and monitoring (Vorobyov, 2005) (Henle & Blanchard, 2008,
de Lara, 2006; Lim, 2002). The focus of this paper is on the contribution of organizational
characteristics. The reason being is because generally speaking cyberdeviance is a form of
production deviance. Production deviance is one of the four main dimensions of workplace
deviance, developed by Robinson and Bennett (1995), who extended the original categorization
made by Hollinger and Clark (1982, 1983). Production deviance is defined as behaviors that
violate the organization norms by delineating the quality and quantity of work to be
accomplished (Robinson & Bennett, 1995). In other words, cyberdeviance is an organizationally
focused deviant behavior (Robinson & Bennett, 1995). According to Robinson and Bennett,
(1995) behaviors that violate the organization norms by delineating the quality and quantity of
Journal of Marketing and Management, 3 (1), 22-48, May 2012 25
work to be accomplished categorized under the production deviance (Robinson & Bennett, 1995).
Because cyberdeviance is an act of employees using their companies’ internet access for
personal purposes during work hours, it is categorized under the rubric of production deviance,
which includes relatively minor, organizationally harmful misbehavior, in the typology
developed by Robinson and Bennett (Lim, 2002). Cyberdeviance could be classified as
organizational deviance since the cyber-loafer acts directly against the company’s internet
system (Lim, 2002).
Theoretical model and proposition development
Literatures indicate a number of studies established the link between HR practices with various
employee outcomes (Collins & Smith 2006, Sels, 2006, Wright et al., 2003). Numerous
researchers have demonstrated positive relationship between HR practices namely compensation
practices, promotion practices, and evaluation practices on various employee related outcomes,
and perceived employees performance namely (Baloch, Ali, Kiani, Ahsan, & Mufty, 2010; Gong
Law, Chang, & Xin, 2009; Marwat, Qureshi, & Ramay, 2007; Shahzad, Bashir, & Ramay
2008).However, very limited studies that tried to establish the link between HR practices to
WDB (Arthur, 2011).
On a similar vein, leadership styles in organizations have also been found to have a profound
impact on organizational and personal outcomes of the followers (Boerner, Eisenbeiss, &
Griesser, 2007; Felfe & Schyns, 2004; Hater & Bass, 1988; Howell & Avolio, 1993; Ismail,
Baizura, & Rabaah, 2009; Zhu, Chew, & Spangler., 2005). Past studies have demonstrated the
influence of leadership style on negative behaviors such as workplace deviant behavior (Brown
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& Treviño, 2006; Judge, LePine & Rich, 2006; Treviño & Brown, 2005), and workplace
aggression (Hepworth & Towler, 2004), to name few. Literature have indicated limited studies
that focus on the link between leadership style and WDB for example (Brown & Treviño, 2006;
Mulki, Jaramillo, and Locander, 2006; Vardi & Weitz, 2004).
Based on the above description, a possibility to link HR practices and leadership style
with cyberdeviance becomes practical and this opens new avenue to empirical testing. In
developing a holistic model to understand WDB the need to integrate organizational commitment
is vital because organizational commitment considers as joint link between HR practices,
leadership style and cyberdeviance. When one looks at the literatures, such link is possible by
integrating two separate bodies of research into a single model. A group of studies have
examined the effect of HR practices on attitudinal outcomes such as organizational commitment
(e.g. Browning, 2006; Gong et al., 2009; Paul & Anantharaman, 2004; Wright & Kehoe, 2007),
while another group of studies have considered the role of organizational commitment in
influencing work-related outcomes such as job performance, organizational citizenship behaviors,
willingness to share knowledge, absenteeism, tardiness, and turnover (Fedor et al., 2006; Paré &
Tremblay, 2007; Riketta, 2002; Shore & Martin, 1989; Meyer, Paunonen, Gellatly, 1989; Meyer
et al., 2002; Alvesson, 2001). In addition, in previous empirical attempts it is found to be
influenced by both HR practices and leadership style, and it has also been found to have effect on
employee outcome such as workplace deviant behavior (Liao, 2004; Sims, 2002).
The relationship between HR practices and cyberdeviance
Generally HR practices are defined as organizational activities directed at managing the
pool of human resources and ensuring that the resources are employed towards the fulfillment of
Journal of Marketing and Management, 3 (1), 22-48, May 2012 27
organizational goals (Schuler & Jackson, 1987; Wright & Snell, 1991). Previous studies have
found empirical support to the influence of HR practices on employee’s outcomes such as job
performance (Wright, Gardner, & Moynihan., 2003; Tessema & Soeters, 2006), organizational
commitment (Meyer & Allen, 1997; Meyer & Smith, 2000; Shahzad et al., 2010), job
satisfaction (Gardner Moynihan, Park, & Gürbüz, 2009), intent to leave (Gardner et al., 2001;
Khera, 2010), and absenteeism (Gardner et al., 2001). From the empirical standpoint, these
studies concluded that the more favorably HR practices are perceived by employees, the more
likely employees will engage in positive behavioral outcomes such as organizational
commitment and job satisfaction (Anvari, Amin, Ahmad, Seliman, & Garmsari 2011; Gould-
Williams, 2007; Gürbüz, 2009; Lee & Kim, 2010; Marwat et al., 2007 ; Mudor & Tooksoon,
2011; Reisel, Probst, Chia, Maloles, & König, 2010; Shahzad et al., 2008), and the less likely
they are to engage in negative behavioral outcomes such as turnover, and absenteeism (Bawa &
Jantan, 2005; Gardner et al., 2001; Huselid, 1995; Mudor & Tooksoon, 2011).
From the limited studies conducted between HR practices and WDB evidences indicate
that a negative relationship pattern was discover between HR practices and WDB (Arthur, 2011).
Relying on the fact that HR practices have been negatively affecting negative behavioral
outcome such as intention to leave (Gardner et al., 2001; Khera, 2010), it can assumed that they
will be negatively related. In other words, the more favorably HR practices are perceived by
employees, the more likely employee will reduce cyberdeviance at work. This is possible as
good HR practices are important mechanisms in an organization to shape people’s attitude and
behavior to be consistent with the organization’s value and expectations.
For instance, Tessema and Soeters (2006) argued that employees who are being treated
fairly by their organization by receiving rewards and recognition and compensation for their
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effort, are more satisfied, more effective, and productive than those who did not. Employees who
are trained well would have clear duties and responsibilities and are more productive than
employees with role ambiguity and confusion as a result of being less trained. Thus, the more
favorable the HR practices in place, the better employee’s contribution toward the organizational
goals would be. This contribution is expected to translate to a higher level of commitment, and
loyalty, which encourages employees to spend extra effort, and engage in positive behaviors that
may benefit the organization (Karadal, Demirel, & Çuhadar, 2008).
Furthermore by implying social exchange theory the relationship can be better
understood. Implementing a combination of HR practices can be seen as contribution from the
organization toward their employees, and this may create a sense of obligation for the employee
to reciprocate in good manner toward the organization (Wright & Kehoe, 2008), which would
deter the employee’s behavior that associated with cyberdeviance activities. Hence the following
proposition is offered.
Proposition 1: HR practices would be negatively related to cyberdeviance.
The relationship between leadership styles and cyberdeviance
Leadership style reflects the relationship between an individual and a group built around
some common interest wherein the group behaves in a manner directed or determined by the
leader are (Shastri, Mishra, & Sinha, 2010). Leadership styles have shown a strong relationship
with employee’s outcomes such as job performance (Chi, Tsai, & Chang, 2007; Davenport,
2010), organizational commitment (Shahzad et al., 2010; Williams & Hazer, 1986), job
satisfaction (Avolio, Zhu, Koh, & Bhatia, 2004; Rad & Yarmohammadian, 2006; Sharma &
Journal of Marketing and Management, 3 (1), 22-48, May 2012 29
Bajpai, 2010). In addition, leadership has also been linked with deviance in work groups (Brown
& Treviño, 2006).
Leader’s behavior towards subordinates will over time affect subordinates’ attitudes and
behaviors. In addition the leader’s behavior could cause employees to become both committed to
the leader’s and the organization’s goals (Mccann, Langford, & Rawlings, 2006; Shastri, Mishra,
& Sinha, 2010). Leadership theories e.g. multifactor theory (Bass, 1985; Bass & Avolio, 2000),
path goal theory (house, 1996) address the impact that supervisors’ behavior has on subordinate
satisfaction. What these theories have in common is that they focus on exceptional leaders who
have extraordinary effects on their followers. In essence these theories suggest that employees
may develop negative attitudes towards supervisors in response to perceived negative treatment
by them. As a consequence of negative attitudes towards their leader’s treatment of themselves,
employees can engage in undesired behaviors like cyberdeviance which detrimental to the
organizations.
In fact researchers like Burns, (1978) distinguished the way that transformational and
transactional leadership styles affect employee’s work outcomes. Burns argued that
transformational leaders encourage followers to embrace moral values and to act in the interest
of the collective rather than self-interest. Besides that, transformational leaders are thought to
raise followers’ level of moral development and to focus followers’ attention on higher level
needs and values. Transformational leadership has been associated with many positive outcomes
such as employee’s satisfaction with work and the leader, organizational commitment,
citizenship behaviors, and job performance (Lowe, Kroeck, & Sivasubramaniam, 1996; Yukl,
2009). While transactional leaders relies on rewards and punishments to direct followers’
behavior. In other words in a transactional exchange relationship, a supervisor relies on
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legitimate power to influence employees through the use of rewards or punishments, and
employees can be expected to perform their duties not only as directed but to do little more
(Trevino & Brown, 2005).
Based on the propositions made by social exchange theory, the attitude an employee
holds towards bad treatment by supervisor could be further understood by the examining the
engagement in cyberdeviance by the particular employee.
In general it is expected that employees are likely to reciprocate with attitudes and
behavior beneficial to their organization when they perceive the treatment received from the
organization, and the supervisor as its representative to be favorable, and to reciprocate negative
attitude when they perceived bad treatment from their leaders (de Lara et al,. 2006; Treviño &
Brown, 2005). For example, if one perceives that the interactions with leaders do not fulfill one’s
needs and expectations, negative attitudes towards the leader in the exchange can be expected.
These can be expressed in dissatisfaction and can lead to undesired behavioral outcomes such
engaging in cyberdeviance which is harmful to the organization because the employee perceives
that the leaders represents the organization.
Proposition 2: Leadership style would be negatively related to cyberdeviance.
Organizational commitment mediates the relationship between leadership style and
cyberdeviance
From a theoretical standpoint, leaders have an important role to play in shaping employee
attitudes at work such as in developing organizational commitment of employees (Shahzad et al.,
2010). In fact, past studies have demonstrated that transformational and transactional leadership
Journal of Marketing and Management, 3 (1), 22-48, May 2012 31
encourage employees to have higher levels of commitment (Avolio; 2004; Marmaya, Hitam,
Torsiman, & Balakrishnan, 2011).
Relating at the definition of transformational and transactional leadership which are
theoretically distinct in terms of how the leaders behave at work, it is expected that
transformational and transactional leadership develops employee commitment differently.
Specifically, transactional leadership uses a carrot-and-stick approach (Bass, 1995) in stimulating
employees’ psychological attachment to the organization (Allen & Meyer, 1997) i.e. by
providing rewards such as recognition, merit increase, promotions, and bonuses for a job well
done, and by monitoring employees to ensure that mistakes are not made (Bass, 1985). Studies
have consistently demonstrated that employee commitment is enhanced by the provision of such
rewards (Bass, 1985; Oliver, 1990; Richards, Akroyd, & O’Brien, 1993), and is reduced with
close supervision (Hackman & Oldham, 1975).
On the other hand, transformational leaders are said to be able to enhance employee
commitment by attending to the employees’ needs, encourages teamwork, emphasizes ethical
behavior, uses encouragement and praise effectively, and leading by example (Marmaya et al.,
2011). Therefore when employees are committed towards the organization, they are also
expected to demonstrate positive behavioral outcomes (Lee & Olshfski, 2002). Reviews of
previous investigationdemonstrated that committed employees are willing to expend extra effort
at work (e.g. Bass, 1985; Bass, Waldman, Avolio, & Bebb 1987; Yammarino & Bass, 1990),
make less errors and mistakes at work, and are less prone to accidents at work. For example,
Clarke (2006) studied commitment and network performance among UK based health care units
and found that commitment plays a significant role in influencing performance outcomes.
Similar finding was also reported by Rashid, Sambasvani and Joari (2003) when a similar study
Journal of Marketing and Management, 3 (1), 22-48, May 2012 32
was conducted among Malaysian companies. In other words, it is expected that highly
committed employees will be less likely to engage in behavior that is seen to be harmful or
destructive to the organization such as engaging in cyberdeviance at work because of
psychological bond that they develop of the organization. In a similar vein, studies have shown a
negative relationship between organizational commitment and negative work outcomes such as
general workplace deviance behavior (e.g. Konovsky & Cropanzano, 1991; Liao, Joshi, &
Chuang, 2004), absenteeism (e.g. Eby & Freeman, Rush, & Lance 1999; Mowday & Porter,
1982; Somers, 1995), and turnover (e.g. Meyer, Stanley, Herscovitch, and Topolnytsky, 2002;
Payne & Huffman, 2005; Porter, Steers, Mowday, & Boulin, 1974).
The established theoretical link between leadership style, organizational commitment,
and cyberdeviance can be understood within the perspective of social exchange. According to
this theory, social relationships are governed by the norms of reciprocity (Gouldner, 1960). Thus,
when leaders are perceived to have contributed well to the social relationships, employees will
tend to positively reciprocate such gesture by demonstrating favorable behaviors. Such
proposition also implies that unfavorable behaviors that will damage the relationship will be
avoided. In the context of the present study, when leaders are perceived to have provided a clear
sense of direction to the employees, stimulated their interests and intellect, encouraged them to
be creative, and shown concern about their needs (Burns, 1978), they will be able to develop a
sense of psychological bond in the employees toward the organization, and consequently
discourage them from demonstrating behaviors that are damaging to the social relationship such
as engaging in cyberdeviance at work. Hence, the following proposition is offered:
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Proposition 3: The relationship between leadership style and cyberdeviance would be mediated
by organizational commitment.
Organizational commitment mediates the relationship between HR practices and
cyberdeviance
In the earlier discussion, it logical explanation combined with theoretical justification
rationalized how HR practices could influence cyberdeviance. To reiterate, HR practices could
affect cyberdeviance by applying social exchange theory in which favorable HR practices could
encourage employees to reciprocate the contributions of the organization (or the good gesture of
the organization) by engaging in work behaviors consistent with the expectations and norms of
the organization. This theoretical assertion also implies that employees will not demonstrate
work behaviors that are destructive or dysfunctional to the organization’s well-being such as
engaging in acts of cyberdeviance. While studies that looked at the influence on HR practices on
cyberdeviance are almost nonexistent to date, but limited empirical studies have shown the effect
of HR practices on workplace deviance behavior in general (Arthur, 2011; Faridahwati,
Subramaniam, & Ibrahim, 2011), or on specific types of deviant behavior such as absenteeism
and turnover (Gardner et al., 2007; Huselid, 1995; Delery & Doty, 1996). In other words, the
empirical evidence suggests that there is negative relationship between HR practices and
negative work behaviors.
To understand how HR practices are postulated to reduce cyberdeviance, a link could be
established between the two variables. Not clear of what you are referring to. In this research,
organizational commitment is proposed as a possible link based on two grounds: theoretical and
Journal of Marketing and Management, 3 (1), 22-48, May 2012 34
empirical. Even though social exchange theory does not explicitly talk about the notion of
commitment per se, it does assert that social relationships are built based on reciprocity, which
implies a certain degree of commitment on the part of the parties to the relationship to maintain
and sustain the relationship in the long run. When parties to the relationship are committed to the
relationship, the belief in reciprocity is stronger and this is manifested in actions that benefit both
parties mutually (Blau, 1964). In the context of employment relationship, good HR practices will
generate feelings of commitment and psychological attachment in employees (Masterson, Lewis,
Goldman, & Taylor, 2000) to reciprocate accordingly thus maintaining the relationship that is
seen as mutually benefiting. In sum, social exchange theory takes as its particular focus the
resources that people obtain from, and contribute to, social interactions (Molm, 2001). Exchange
parties follow the principles of reciprocity (i.e., the recipient is obligated to return a benefit to the
party who furnishes such a benefit) and equivalence (i.e., the recipient returns benefits of
equivalent value) (Gouldner, 1960).
According to Wright et al. (2003), the impact of HR practices on commitment begins
with selection and staffing, i.e. choosing the qualified people, and then providing them with
increased skills through continuous training and development opportunities. This makes for a
positive work environment by enabling them to focus doing their own job well. When employees
are fairly and equitably rewarded for their efforts, they will also develop a psychological bond
with the organization (Anvari et al., 2011). McElroy (2001) suggests that high compensation
might serve as an indication of how much an organization values its people, thereby enhancing
their self-worth. That is why the relationship between equitable rewards and commitment is
expected as it might be indicative of satisfaction with the rewards.
Journal of Marketing and Management, 3 (1), 22-48, May 2012 35
In other words, the relationship between HR practices and organizational commitment
can be explained by the fact that HR practices create a perception to an employee of being
valued by the organization, which in turn might induce a reciprocal positive feeling about the
organization (McElroy, 2001). An environment created by the systems discussed above is one
where people are unlikely to want to leave. They identify with the organization personally and
want to see it succeed (Wright, Gardner, & Moynihan, 2003). This describes the construct of
organizational commitment (Porter, Steers, Mowday, & Boulian, 1974).
The link between HR practices and cyberdeviance is also possible by considering the
empirical evidence. When one looks at the literatures, such link is possible by integrating two
separate bodies of research into a single model. A group of studies have examined the effect of
HR practices on attitudinal outcomes such as organizational commitment (e.g. Browning, 2006;
Gong et al., 2009; Paul & Anantharaman, 2004), while another group of studies have considered
the role of organizational commitment in influencing work-related outcomes such as job
performance, organizational citizenship behaviors, willingness to share knowledge, absenteeism,
tardiness, and turnover (Fedor, Caldwell, & Herold, 2006; Paré & Tremblay, 2007; Riketta, 2002;
Mathieu & Zajac, 1990; Meyer, Stanley, Herscovitch, & Topolnytsky, 2002). Taken these two
distinct groups of studies together, it is possible that a link between HR practices and
cyberdeviance (as one of the work outcomes, albeit a negative behavior) could be established.
Researchers suggest that affectively committed employees have lower tardiness rates and
absenteeism, have higher task performance, and are ready to help others (Meyer et al., 2002).
Furthermore, the mediating role of organizational commitment between HR practices or system
and work outcomes has been demonstrated by previous studies. For example, Payne and
Journal of Marketing and Management, 3 (1), 22-48, May 2012 36
Huffman, (2005) found in a longitudinal study that organizational commitment mediates the
relationship between mentoring, and HRM practice in the organization studied, and employee
turnover over time. While Gong et al. (2009) examined the link between systems of HR practices
and firm performance by examining middle managers’ affective and continuance commitment to
a firm in China. They found that the performance-oriented HR subsystems had a positive
relationship with firm performance mediated by affective commitment to the firm. Hence, based
on these arguments, the following proposition is offered:
H4: The relationship between HR practices and cyberdeviance would be mediated by
organizational commitment.
Conclusion
The present attempt has shown the role of HR practices, leadership style in influencing
cyberdeviance. In addition this study suggest that organizational commitment as mediating
variable can play important role in the relationship between HR practices, leadership style on
cyberdeviance. This paper has postulated that HR practices and leadership style and
organizational commitment have negative effect on cyberdeviance. The phenomenon of
cyberdeviance still very much at their infancy despite the growing literature, employer should
give more attention to their employee.
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