The effect of color social psychology journal 01 #3
3
The Effect of color Entry #3 Colour is a meaningful constant for sighted people and it is a powerful psychological tool. There are many colours but each colour brings different meaning for example black means bad and white mean good but I think it varies according to people. But, through lecture, one colour for sure I will agree with is Red. Before this lecture, I had read one article about how colour affects our appetite and I found it really true as red colour will enhance one’s appetite but in another way round, blue will reduce one’s appetite. This can be proven that all fast food packaging will not left out red colour in their design for example Mc’donald and KFC packaging background colour and we tend to eat more unconsciously when we are having fast food. Another thing that I learn about red colour through this lecture is red colour will leads men to view women as more attractive and more sexually desirable. Next is reversible figure which is something new to me which is the same visual input but can results in radically different perception. As for one thing that attract me the most is the theory of inattentional blindness. For the video lecturer had showed us, we are asked to count how many times people in white shirt passes the ball and I am to focus on counting that I did not even realise that there is even a gorilla passing by during the game. In a nutshell, I learn that colours can affect us and some other interesting facts about our vision.
Transcript of The effect of color social psychology journal 01 #3
The Effect of color Entry #3
Colour is a meaningful constant for sighted people and it is a powerful psychological
tool. There are many colours but each colour brings different meaning for example black
means bad and white mean good but I think it varies according to people. But, through
lecture, one colour for sure I will agree with is Red. Before this lecture, I had read one article
about how colour affects our appetite and I found it really true as red colour will enhance
one’s appetite but in another way round, blue will reduce one’s appetite. This can be proven
that all fast food packaging will not left out red colour in their design for example Mc’donald
and KFC packaging background colour and we tend to eat more unconsciously when we are
having fast food. Another thing that I learn about red colour through this lecture is red colour
will leads men to view women as more attractive and more sexually desirable. Next is
reversible figure which is something new to me which is the same visual input but can results
in radically different perception. As for one thing that attract me the most is the theory of
inattentional blindness. For the video lecturer had showed us, we are asked to count how
many times people in white shirt passes the ball and I am to focus on counting that I did not
even realise that there is even a gorilla passing by during the game. In a nutshell, I learn that
colours can affect us and some other interesting facts about our vision.
Reference
Psychology of Color. (2012). Retrieved November 19, 2013, from
http://precisionintermedia.com/color
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
THE DESIGN SCHOOL
FOUNDATION IN NATURAL BUILD ENVIRONMENT
NAME: Chia Wee Min
STUDENT ID NO: 0315186
SOCIAL PSYCHOLOGY (PSYC 0103)
LECTURER: PANG CHIA YEE
SUBMISSION DATE: 20TH NOVEMBER 2013
