The Editors Web Design GroupThe Editors Web Design Group

Our History

Our History

Founded in 1977 as a full-service advertising agency and editing service

Handle brochures, logo development, stationary design and printing, direct mail, print ad campaigns, corporate identity buildout

Acquired in 1994 by PUBSNET, Inc. for graphics capability as it relates to the World Wide Web

Expanded vision in 1998 by adding dedicated programming staff members

Founded in 1977 as a full-service advertising agency and editing service

Handle brochures, logo development, stationary design and printing, direct mail, print ad campaigns, corporate identity buildout

Acquired in 1994 by PUBSNET, Inc. for graphics capability as it relates to the World Wide Web

Expanded vision in 1998 by adding dedicated programming staff members

Incorporated in the State of MassachusettsAnnual revenues in excess of $1.0 Million

Our Company

Our Company

Launching sites onto the Web since 1995 (virtually the commercial length of the Web)

Over 300 corporate sites launched

All graphics custom, mirroring a client’s corporate / marketing communications look

Over 40 man years of IT experience building business solutions through systems architecture and robust database development

Launching sites onto the Web since 1995 (virtually the commercial length of the Web)

Over 300 corporate sites launched

All graphics custom, mirroring a client’s corporate / marketing communications look

Over 40 man years of IT experience building business solutions through systems architecture and robust database development

Business-To-BusinessConsumerRetail

High Tech & SoftwareManufacturingFinancial & Insurance Services…16 primary vertical markets served

Our StaffOur Staff

Creates powerful graphics that are technically correct in byte size

Respected educators in web engineering, Internet resources, advertising, marketing, photography and business development

Stay on top of latest technology, including downside issues

Web server strategies

Creates powerful graphics that are technically correct in byte size

Respected educators in web engineering, Internet resources, advertising, marketing, photography and business development

Stay on top of latest technology, including downside issues

Web server strategies

Flash installed on over 90% of browsers, fast download

Shockwave installed on 38% of browsers, large download required

NT vs. UNIXActive Server Pages as an alternative to costly CGI developmentLINUX as an Emerging Power

Our Classes &

Seminars

Our Classes &

Seminars Front Page 2000 DreamWeaver PhotoShop Acrobat Java Programming FrameMaker RoboHELP WebWorks

Front Page 2000 DreamWeaver PhotoShop Acrobat Java Programming FrameMaker RoboHELP WebWorks

Introduction to XML Introduction to SGML Import/Export SGML Defining EDD’s Learning HTML ForeHelp HTML Transit Server Fireworks

Introduction to XML Introduction to SGML Import/Export SGML Defining EDD’s Learning HTML ForeHelp HTML Transit Server Fireworks

Adobe instructors are Adobe-Certified

RoboHELP instructors are certified by E-Help

DreamWeaver instructors are Macromedia-Certified

Our Tools

Our Tools

Fireworks 4 Photoshop 6.0 (PC/MAC) Macromedia Director Quark (PC/MAC) Flash 5 DreamWeaver 4 Extreme 3D FrontPage 2000 Visual Interdev SQL Server

Fireworks 4 Photoshop 6.0 (PC/MAC) Macromedia Director Quark (PC/MAC) Flash 5 DreamWeaver 4 Extreme 3D FrontPage 2000 Visual Interdev SQL Server

Internet Information Server

Sound Forge Xres Shockwave Acrobat GIF Construction Set Illustrator 9.0 Microtek Scanners CD Writers

Internet Information Server

Sound Forge Xres Shockwave Acrobat GIF Construction Set Illustrator 9.0 Microtek Scanners CD Writers

Technologies & Services

Technologies & Services

Database engineering, client-server solutions E-commerce and shopping cart systems Email autoresponders Domain registration Browser management interface design Post launch marketing optimization

Database engineering, client-server solutions E-commerce and shopping cart systems Email autoresponders Domain registration Browser management interface design Post launch marketing optimization

Doorway/GatewaysMeta tags Comment and ALT tag generationRobot commandsRanking reportsMulti-domain utilization

Technical Design

Elements

Technical Design

Elements CSS (Cascading Style Sheets)

Linked File with embedded design elements that are used site-wide Uses include font type, color and size, inline frame layout and background

treatments. Advantages include: Change one file and upload; entire site is changed instantly Savings in download speed for design elements

JavaScript Elements Primarily known for “mouseovers”; when a mouse is moved over a graphical

element, another graphical change occurs (buttons are an example) Also enables some calculation functions, time stamps

Graphics Design Elements GUI/ User Interface- Navigation System tied to site design Graphics- Logos, photos, custom montages/collages and overall design and

layout considerations based on target audience profiles

DHTML (Dynamic HTML Elements) Layers are the bedrock to inline frame content display and drop-down/fly-out

navigation systems Used for advanced Search Engine Optimization

CSS (Cascading Style Sheets) Linked File with embedded design elements that are used site-wide Uses include font type, color and size, inline frame layout and background

treatments. Advantages include: Change one file and upload; entire site is changed instantly Savings in download speed for design elements

JavaScript Elements Primarily known for “mouseovers”; when a mouse is moved over a graphical

element, another graphical change occurs (buttons are an example) Also enables some calculation functions, time stamps

Graphics Design Elements GUI/ User Interface- Navigation System tied to site design Graphics- Logos, photos, custom montages/collages and overall design and

layout considerations based on target audience profiles

DHTML (Dynamic HTML Elements) Layers are the bedrock to inline frame content display and drop-down/fly-out

navigation systems Used for advanced Search Engine Optimization

Mike Doyle, M.AS.Mike Doyle, M.AS.

President M.S., Lesley College, Applied Management 17 year Senior Lecturer/Adjunct Faculty

4 years teaching “Web Building Blocks” (1994 –1998; one of the first public HTML courses)

Operates the PUBSNET Computer Training Center for additional training facilities

President M.S., Lesley College, Applied Management 17 year Senior Lecturer/Adjunct Faculty

4 years teaching “Web Building Blocks” (1994 –1998; one of the first public HTML courses)

Operates the PUBSNET Computer Training Center for additional training facilities

University of Massachusetts- Lowell

Brian SullivanBrian Sullivan

Director of Art Adjunct Faculty Member

15 years teaching photography lab management skills

20 years print design, corporate branding 6 years web design, Javascript Shockwave, Flash, Database, E-Commerce, Active

Server Page

Director of Art Adjunct Faculty Member

15 years teaching photography lab management skills

20 years print design, corporate branding 6 years web design, Javascript Shockwave, Flash, Database, E-Commerce, Active

Server Page

NE School of Photography

Casey HoltCasey Holt

Associate Creative Director, Copywriter Dual Degrees in Communications and Art

University of New Hampshireminors in Journalism and Civil Engineering

20+ years as a results-driven writer, creative director, producer and manager in client, agency and vendor environments

Extensive banking, healthcare, retail, manufacturing, technology, automotive, political, event marketing, broadcasting and entertainment experience

Associate Creative Director, Copywriter Dual Degrees in Communications and Art

University of New Hampshireminors in Journalism and Civil Engineering

20+ years as a results-driven writer, creative director, producer and manager in client, agency and vendor environments

Extensive banking, healthcare, retail, manufacturing, technology, automotive, political, event marketing, broadcasting and entertainment experience

Director of Programming

Web Development:

Databases:

OO Languages:

Others:

Director of Programming

Web Development:

Databases:

OO Languages:

Others:

Robert Musgrove

Robert Musgrove

MIT Haystack (10 years)- Atmospheric applications for NASAPsyche Systems (10 years) - Proprietary Hospital/lab software development including client-server applications

• ASP, DHTML, Java Script, VBScript, Microsoft IIS/ISJIIS 4.0/5.0, COM, Perl, Lotus Script, ActiveX, ADO• ASP, DHTML, Java Script, VBScript, Microsoft IIS/ISJIIS 4.0/5.0, COM, Perl, Lotus Script, ActiveX, ADO• Server-Side ODBC, POP, SMTP, FTP, IRC, Real, Telnet, MS-SQL• Server-Side ODBC, POP, SMTP, FTP, IRC, Real, Telnet, MS-SQL

• SQL 2000/7.0 Database, Access , Sybase• SQL 2000/7.0 Database, Access , Sybase

• C++, Visual Basic, C, Fortran• C++, Visual Basic, C, Fortran

• VMS, RSX, CP/M• VMS, RSX, CP/M

Kevin ColemanKevin Coleman

Assistant Director, Programming MSCS, Computer Science, Boston University MCSD Certification since 1995

Web Development:

Databases:

OO Languages:

Assistant Director, Programming MSCS, Computer Science, Boston University MCSD Certification since 1995

Web Development:

Databases:

OO Languages:

• ASP, DHTML, COM, JAVA, Java Script, VBScript, Microsoft IIS 4.0 • ASP, DHTML, COM, JAVA, Java Script, VBScript, Microsoft IIS 4.0

• MS SQL Server 2000/7/6.5, Oracle, Sybase, RDB, MS Access, Informix • MS SQL Server 2000/7/6.5, Oracle, Sybase, RDB, MS Access, Informix

• Visual Basic (V.6), JAVA, VBA (Access and Excel), C++, C, Pascal, Icon, Fortran, Toolbook, Modsim II • Visual Basic (V.6), JAVA, VBA (Access and Excel), C++, C, Pascal, Icon, Fortran, Toolbook, Modsim II

Laura Wightman

Laura Wightman

Business Development Manager Master’s Certification, Boston University

8 years experience in customer support, most recently specializing in computing technologies

Specialist in Workflow and Contract Administration

Business Development Manager Master’s Certification, Boston University

8 years experience in customer support, most recently specializing in computing technologies

Specialist in Workflow and Contract Administration

Web Design & Javascripts

CompaqStar Container

Peter Grant, CSE

Peter Grant, CSE

Vice President, Operations B.S. Business Administration/Marketing, UNH 19 years integrating computing technology for

corporations Guest Lecturer and/or Adjunct Faculty:

5 years Internet experience, site architecture consulting Oversees all production scheduling, internal management Evaluates all partners for quality control

Vice President, Operations B.S. Business Administration/Marketing, UNH 19 years integrating computing technology for

corporations Guest Lecturer and/or Adjunct Faculty:

5 years Internet experience, site architecture consulting Oversees all production scheduling, internal management Evaluates all partners for quality control

Franklin Pierce CollegeDaniel Webster CollegeNew Hampshire CollegeMicrosoft FrontPage User’s Group

Other Staff Members

Other Staff Members

Dan DeRose Content Manager (DW Certified)

Eileen Savery Support, Coffee Del Maxwell Content, JavaScript, Design Dean A. Martin Content, JavaScript, Design Chris Tierney Flash & Sound Support Deandre Littlejohn Graphics Support Kim Hall ASP Database Support Genevieve Doyle Package Design, Hi-Rez Scans Kris Olsen/Bill MurrayTraining Sales & Support Tom Doyle Accounting

Dan DeRose Content Manager (DW Certified)

Eileen Savery Support, Coffee Del Maxwell Content, JavaScript, Design Dean A. Martin Content, JavaScript, Design Chris Tierney Flash & Sound Support Deandre Littlejohn Graphics Support Kim Hall ASP Database Support Genevieve Doyle Package Design, Hi-Rez Scans Kris Olsen/Bill MurrayTraining Sales & Support Tom Doyle Accounting

Our Presentation . . .

Our Presentation . . .

1. Review of sample web site designs:

2. Review of your project architecture and assumptions

3. Placing assumptions into Excel for a preliminary proposal

1. Review of sample web site designs:

2. Review of your project architecture and assumptions

3. Placing assumptions into Excel for a preliminary proposal

a) Definitions b) High, medium, and low levels (hours vs. robustness)

a) Content, current collateral b) ROI objectives c) Business applications, database development