the edge
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the edge
what gives successful organizations an advantage over competition?
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…nothing lasts forever.
‘the edge’ always changes
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ownership utilization
owning the ‘edge’ is the first step; later, utilizing it becomes key
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natural resources were the earliest
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…oil, coal, ore, land…
coal and cotton gave britain a head-start in the industrial revolution
oil continues to be a bone of contention
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…and gold (wealth) too
the presence of capital drives commerce
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soon, utilizing resources became key
henry ford’s assembly line concept put them on top
the race for ownership gave way to the race for optimum utilization
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better banking used wealth better
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the next ‘edge’ was ‘demand’
owning and utilizing resources efficiently took care of ‘supply’
marketing, or creating demand, assumed importance after that
those who owned consumers, owned demand
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strong brands help own consumers
the need for strong brands gave rise to advertising
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soon, demand had to be utilized better
walmart utilized their consumer base effectively
strong corporates diversified on the back of historical brand appeal
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technology came nextibm used it’s headstart in technology
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using available tech better went further
the ipod was based on current technology
nintendo’s wii used available technology to outrun competition
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the internet was the new battleground
early portals quickly gained ground
google’s superior search engine and better interfaces won the battle, though
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web2.0 uses the net better
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so, what next?
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factories, banks, brands, technology & the web generate & store…
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…data.
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data is the new ‘edge’
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firms have led by owning data
research agencies survive on the quality of their data
technology firms have specialized in helping manage the data
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so, harnessing data comes next
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this is called analytics
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capital one used massive consumer database to drive it’s ‘information business strategy, that took it ahead’
there have been some initial successes…
pureplay analytics specialists are cropping up
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…but there is a long way to go, yet.
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use your data better get ahead
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thanks!images from
– the flickr pages of thomas hawk, raterrell, ryanbooth, guy with a camera, jim reeves, steve webbel, emily (artbear), scott wills, cliff dwelling, ian s, benben, sandman, ilovebutter, tuminelli, sou, photo david
– wikipedia