The Edge of Hotel Management - Inicio - Ona Corporation...The company was founded in 1996 by Carlos...

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The Edge of Hotel Management

Transcript of The Edge of Hotel Management - Inicio - Ona Corporation...The company was founded in 1996 by Carlos...

Page 1: The Edge of Hotel Management - Inicio - Ona Corporation...The company was founded in 1996 by Carlos Barrau Ribera, current CEO, with CLUBOTEL LA DORADA S.L. as parent company and Spanish

The Edge of

Hotel Management

Page 2: The Edge of Hotel Management - Inicio - Ona Corporation...The company was founded in 1996 by Carlos Barrau Ribera, current CEO, with CLUBOTEL LA DORADA S.L. as parent company and Spanish

About us

OnaCorporation is a group specialised in the hotel industry. The corporation has several divisions and its main business is to manage and operate hotels and resorts. With more than 15 years of experience, the company has an extensive background in the strategic development of hotels.

Our business development is based on improving the performance of the operating account of the projects we incorporate into our chain, through a combination of commercial values, online and offline marketing strategies, cost optimization and reputation improvement due to a customer focused management.

Our actions are always aimed to achieve excellence and satisfaction.

Page 3: The Edge of Hotel Management - Inicio - Ona Corporation...The company was founded in 1996 by Carlos Barrau Ribera, current CEO, with CLUBOTEL LA DORADA S.L. as parent company and Spanish

Our history

The company was founded in 1996 by Carlos Barrau Ribera, current CEO, with CLUBOTEL LA DORADA S.L. as parent company and Spanish capital only. Although it was originally based in the Costa Dorada, its growth led to a strategic change of location and the relocation of its headquarters to Barcelona. The company began its journey with the acquisition of a small resort of only 20 apartments in Salou. Nowadays, the company manages more than 2.000 rooms with a daily capacity for over 4.000 people.

While in the beginning its clients were mainly Spanish, currently we have a database of more than 82 nationalities. OnaCorporation has diversified into different business lines operating not only hotels, but also restaurants, supermarkets and wellness centres, expanding its business strategy.

Page 4: The Edge of Hotel Management - Inicio - Ona Corporation...The company was founded in 1996 by Carlos Barrau Ribera, current CEO, with CLUBOTEL LA DORADA S.L. as parent company and Spanish

Our structure

COR PO R AT I ON

Holiday club. Business line dedicated to the management of holiday resorts of the timeshare scheme.

Hotel brand. Business line dedicated to the operation of holiday re so r t s a nd ap a r t hotels.

Business line dedicated to the management and operation of holiday real e s t a t e i nve s tmen t s subject to the condo hotel regime.

Business line dedicated to the management and operation of restaurant and bars f rom the OnaCorporation group.

Business line dedicated to the management of real estate projects.

Page 5: The Edge of Hotel Management - Inicio - Ona Corporation...The company was founded in 1996 by Carlos Barrau Ribera, current CEO, with CLUBOTEL LA DORADA S.L. as parent company and Spanish

Different styles for different desires.

Hotels, aparthotels and resorts for families located on the best holiday and enjoyment destinations.

Hotels and aparthotels equipped with a wide variety of entertainment and business services.

Hotels, aparthotels and resorts of a h i g h s t a nd a rd a imed fo r a demanding public who are looking for a high quality service.

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A group that grows every year

202.297182.71527.3812013

2014

Overnight Stay

4.000Daily Capacity

807Rooms

872Rooms

1.470Rooms

20142013 2015

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Our destinations: Spain

16 Destinations | 20 Resorts

Page 8: The Edge of Hotel Management - Inicio - Ona Corporation...The company was founded in 1996 by Carlos Barrau Ribera, current CEO, with CLUBOTEL LA DORADA S.L. as parent company and Spanish

Our destinations: Peninsula

9 Destinations | 10 Resorts

Page 9: The Edge of Hotel Management - Inicio - Ona Corporation...The company was founded in 1996 by Carlos Barrau Ribera, current CEO, with CLUBOTEL LA DORADA S.L. as parent company and Spanish

Our destinations: Balearic Islands

3 Destinations | 3 Resorts

VILLAGE CALA D’OR

Page 10: The Edge of Hotel Management - Inicio - Ona Corporation...The company was founded in 1996 by Carlos Barrau Ribera, current CEO, with CLUBOTEL LA DORADA S.L. as parent company and Spanish

Our destinations: Canary Islands

4 Destinations | 6 Resorts

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Customers around the world that trust in us

Españoles

32%EE.UU.

2%Británicos

35%Franceses

8%Alemanes

4%Rusos

3%Otros

17%35% 32% 8% 4% 3% 2% 17%

Customers from 82 nationalities

British Spanish French German Russian EEUU Rest

Page 12: The Edge of Hotel Management - Inicio - Ona Corporation...The company was founded in 1996 by Carlos Barrau Ribera, current CEO, with CLUBOTEL LA DORADA S.L. as parent company and Spanish

Avant-garde Strategy. Ona 360.

CALL CENTERCentral de reservas y soporte telefónico

BOOKING ENGINEDesktop Version · Mobile VersionAnalíticas Booking Engine

REVENUEStatus Reports & BenchmarkingCompetency MonitoringChannel Management

CRMFully integrated DDBBOnline ReputationCustomer ExperienceSatisfaction SurveysInternet Mention Monitoring

HOTEL OSOnaSystem®

EMOTIONAL BRANDINGFull emotional campaigns

StoryTellingAttracting Attention

MARKETING ONLINESeo / Sem

Email MarketingRe-Marketing

Content MarketingSocial Media MarketingPhoto/Video Marketing

WEB & MOBILEDesign & Programming

Apps’s DevelopmentA/B Testing

Analytics

NETWORKINGChannel Manager

Meta Search EngineOTA’s Integration, Agencies & TTOO