The Eco Laundry Room Paul J Bichler, CEO & Founder

Problem: The laundry industry is a mature one with high utility expenses and water consumption. They are often dull and unattractive.

The Eco Laundry Room Is a revamp of the traditional coin laundry mat. Our goal is to provide a comfortable space with many amenities saving customers money by “greening up” many aspects of the business.

Solution:

•  By “greening up” the laundry mat, we are able to dramatically reduce monthly utility prices and consumption

•  We save customers time and money in a self serve laundry mat

•  The business is promoted through social media, publicity and networking

Underlying Magic:

•  Solar heated water •  High speed, low energy, low water use Spanish made front loading machines •  Intermittent heat natural gas dryers •  Free WiFi and TV lounge •  Kids play area and family friendly washroom •  Environment friendly cleaning products •  “Green” building products

Marketing Strategy & Competition:

•  Competition is reluctant to change •  Our advantage is our machinery, speed and price point •  Customers go out of their way to use facility •  Becomes a place for social gatherings that is also convenient for

parents to bring their children

Management Team:

Paul Bichler………..…marketing and promotion Brant Kelso………………….building and design

Milestones Achieved & Future Plans:

•  1st location…..Peterborough 2007 •  2nd location…..Toronto 2010 •  Looking to build 2 more Toronto stores in 2012

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Revenue (in 000's)

Recognition:

•  Media coverage: CBC’s Dragons Den, BNN The Pitch, Toronto Star, Yonge Street Media, CP24, Green Heroes, Green Living Online, American Coin Magazine and many others

•  Awards: Peterborough Chamber of Commerce, Commercial Restoration Award, Best Coin Laundry, Peterborough 2008, 2009 & 2010

A Tour of the Eco Laundry Room - Toronto

Paul Bichler, CEO & Founder (647)341-0973

paul@theecolaundryroom.com www.theecolaundryroom.com

Twitter: @ecolaundryroom

Facebook: The Eco Laundry Room on Danforth