WRITINGBusinessE-maiE-maillandandthethe

Wo r k s h o pWo r k s h o p

THIS ESSENTIAL

TRAINING IS FOR

YOU IF YOU NEED

TO MAKE SURE

EVERYTHING YOU

WRITE FROM NOW

ON CONVEYS WHAT

YOU WANT WITH

THE TONE YOU

INTEND!

Coming to your area …

Also Available on Demand. See page 5.

Enroll online at NationalSeminarsTraining.com/YPWEor call 1.800.258.7246.

We’ve developed a writing program like no other for you and packedit with as much fun as humanly possible. But don’t get us wrong –we’re very serious about the crucial link between strong writing skillsand your career success.

ATTEND AND YOU’LL HAVE FUN WHILE YOU LEARN!So, you recognize that solid writing skills are essential to yourcareer. But are you afraid it’s going to be an agonizing day ofpainful lectures and grammar rules that will make your head hurt?Not to worry! Unlike the other 10,000 business writing courses in themarketplace, we’ve created a fun, engaging, and interactive courseyou’ll remember for years because of the good times, laughs, andlearning that we’ve packed into this program.

YES, YOU CAN IMPROVE YOUR WRITING IN JUST A DAY!Join us and you’ll gain practical secrets professional writers haveused for decades to create crisp, clean, and clear communication ina fraction of the time and effort it takes you now. From simplememos and e-mails to complex corporate reports, you’ll learnshortcuts and strategies to cut your writing time in half with NONE ofthe embarrassing mistakes you may have made in the past.

A GREAT TRAINING ENVIRONMENT – PLUS ESSENTIALTRAININGYou’ll learn in a hassle-free, user-friendly training environment unlikeany you’ve experienced. We guarantee a lot of real-world shortcutsand an unmatched feeling of camaraderie with other seminarparticipants who are in the same boat!

SAY GOOD-BYE TO EMBARRASSING WRITING MISTAKES! ENROLL NOWIf you’ve ever blankly stared at your computer screen or sent out an e-mail that caused you embarrassment, register for this terrific event today. Call 1-800-258-7246, or enroll online atwww.NationalSeminarsTraining.com and never again worry aboutwriting poorly!

Group Discount: When three enroll from your organization, a fourthattends FREE!

Writing Is “Fun”-damentallyImportant to Your Career

Enroll online at NationalSeminarsTraining.com/YPWE or call 1-800-258-7246.

Have you ever sent an e-mail you regretted later? Then youknow just how easy it is to send theWRONG message!

When you send e-mails that are unclear,you leave others confused. When youre-mails contain errors, you risktarnishing your reputation. Worse, whenyour e-mails project the wrongtone, you may even damage criticalbusiness relationships!

When as much as 90 percent of yourwritten business communication today isby e-mail, how do you make sure thistechnological wonder doesn’t come backto bite you as a “miscommunicationtool”?

A writing program geared totoday’s professionals The answer to this dilemma is The E-mail and Business WritingWorkshop. In just one day, you’ll learnproven tips and techniques thatguarantee every message you write – ine-mails, letters, memos, and reports –will be polished and on target,representing both you and yourorganization in a highly professionalmanner. You’ll deliver the exactmessage you intend, for the exactresults you need!

Solid business writing skills aremore important than ever before.This essential program is headed yourway just in time, because writing is backat the forefront of importance inbusiness. In fact, you probablycommunicate more often by e-mail than

With a Simple Push of the “SEND” Button …You May“SEND”theWrong Message!

Attendand you’ll:

■ Write andrespond to e-mailsfaster

■ Stop fumblingover how to begin… no more writer’sblock!

■ Add professionalpolish to everythingyou write

■ Write e-mails withconfidence so youwon’t offendanyone by yourtone

■ Eliminatewordiness andimprove clarity

■ Sound moreauthoritative andpersuasive

■ Eliminategrammatical errorsand other mistakesthat damage yourcredibility

AND MORE!

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telephone and often substitute it for face-to-face exchanges. Most of us do! Yetthose often brief snippets you type andsend so quickly can result in stressfulhours in the hot seat later, with youexplaining, “Well, what I meant to saywas ... ”

Learn how to avoid commonmistakes when writing e-mail.Are ya writin’ e-mail just like ya talk? Orsending wordy e-mail epistles that readlike a formal business report? Bigmistakes! This training sets the recordstraight on what you should and shouldnot do when drafting any businesscommunication, especially e-mails.

We’ll discuss the top errors people makeand how you can avoid them. You’ll alsoget in on the latest e-mail etiquette andfind out how to craft shorter messageswithout sacrificing content.

Not a strong writer? This workshop is for you!About four out of five businessprofessionals admit on surveys thatthey’re not strong writers, and you maywell be among them. If so, this workshopwas created for you.

Packed with secrets the pros use to takethe hassle out of writing, this trainingcovers how to organize your thoughts,get off to a quick start, communicatepersuasively in any situation – and passthe “red pen test” for grammar andwordiness. You’ll also learn tons of time-savers to slash your writing time.

Get the training you need to makeall your written communicationshine!The E-mail and Business WritingWorkshop is a fast, fun way to get theessential writing skills you need tocommunicate clearly and confidently ineverything you write on the job. Spendjust a day with us, and all your writtencommunication from now on will reflectthe true professional you are.

“BestwritingworkshopEVER!”

– R. Melton

W A N T E D :Busy professionals lookingto improve their skills with awriting workshop that isn’t aboring, tedious, excruciatinggrammar recap!

Must be willing to break awayfrom the norm and experiencea writing workshop that’s likeno other. Only professionalswith the ability to laugh andlearn at the same time shouldapply. Grouches andsourpusses welcome, butmust be willing to smile everyonce in a while in a learningatmosphere that treatsbusiness writing likesomething that can be fun andenergizing and not justanother chore at work.

Previous writing experienceunnecessary. Will train fuzzy-faced newbies and veteransalike with fun groupdiscussions, hands-onexercises, and insight from aworld-class writer and trainerwho knows exactly what ittakes to create powerfulwritten correspondence forany business situation.

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Prewriting Strategies That Work Every Time• Figuring out whom you’re writing to – and why • A two-minute outline you can begin with that saves you hours inwasted time down the line• Identifying your own natural writing style to take advantage ofyour strengths• Resources that will help you sound like you know what you’retalking about (even when you don’t!)

Secrets to Writing On-Target E-mails• The 7 most common mistakes that people make when writing ane-mail … and how to avoid them• How to double-check your e-mail for tone and clarity• Tips for writing shorter e-mails that still get your full messageacross• Everything you need to know about e-mail etiquette • Smart tips for presenting complex information in your e-mails• Should you e-mail? Situations where e-mailing is inappropriate• Why you must always write a clear subject line• How the 7 Cs of Effective Business Writing apply to e-mails• 3 things all good e-mail messages have in common

Mastering the Writing Process and Utilizing YourPersonal Style • Finding your “voice” and nailing it down (professional vs. casual,serious vs. humorous)• Proper word choice that compels your reader to read further• Avoiding lazy language that puts your reader to sleep• Creating flawless transitions in your work• Tips to keep your sentences and paragraphs concise, focused,and flowing

Special Section on Grammar Basics That We PromiseWill Be Short!• Simple pain-free grammatical rules that everyone has to follow towrite well • The top 10 most common mistakes everyone else makes thatyou never will! • Side-splitting real-world examples of business writing gone badly!• Why you should never write like ya talk!

Writing Powerfully and Persuasively for Any Situation • Persuasion techniques that will strengthen every e-mail letter, orproposal • Presenting your ideas strategically in print• Using a critical eye to make sure you’re presenting your ideaslogically• Choosing words with IMPACT! • Selling products, services, and ideas while bolstering customerconfidence

Post-Writing Techniques to Clean Up Your Writing• The “red pen test” for getting to the point • Why you shouldn’t become too dependent on writing softwareand templates• The real trick to writing is knowing when to stop: eliminatingwordiness• Simple proofreading and editing tips for writing perfection

Troubleshooting Common Writing Problems• Tactics you can use to clarify and organize your thoughts whenyou’re writing under a fast-approaching deadline • How to “whip out” high-quality writing at a moment’s notice whenyour boss “wants it NOW!”• Brainstorming tricks anyone can use when they’re stuck on whatto say• Overcoming writer’s block that makes the Great Wall of Chinalook wimpy!

Your Comprehensive Agenda

If you absolutely lose it when you haveto write, here’s some welcome news:You’re not alone!

All the more reason to attend The E-mail and Business WritingWorkshop. Why? Because you’ll trainin a completely nonthreateninglearning environment where you willdiscover ways to channel the stress of writing into a positive and productivething.

DON’T LIKE TO WRITE?You’ll be in goodcompany at thisworkshop!

Enroll online at NationalSeminarsTraining.com/YPWE or cal l 1-800-258-7246. 5

Registration begins at 8:30 a.m. Workshop hours: 9 a.m. to 4 p.m.

“ Incredible training!”– B. Boyd

“ I learned so much.”– A. Dinkler

“ Best seminar ever!”– M. Finderling

“ If you struggle with writing, this seminar is a MUST!”

– P. Luerdt

This Course Is AlsoAvailable on Demand

The E-mail and Business WritingWorkshop is now available on demand– which means you can learn where youwant, when you want. Your paidenrollment in the on-demand seminarentitles you to one full year’s access tothis seminar training.

Interested in building your skills today?Then consider our on-demand training. Call 1-800-258-7246 or order online atNationalSeminarsTraining.com.

Item #BR-M99018

*Your on-demand access to the seminar is available foran individual; group training programs are available. Call1-800-258-7246 for details.

Workshop Schedule

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Registration InformationOur Registration Center is open weekdays from 7 a.m.to 7 p.m. CST. Enrollments taken online 24/7.Group Discount: When 3 enroll from your organization,a 4th may attend for FREE!STAR12 Professional Edition – Only $499: STAR12entitles you to unlimited access to all NST seminars(retail priced $499 or less) + Webinars, online coursesand more for 12 months. Enroll today atjoinSTAR12.com.Check-in begins at 8:30 a.m. The workshop schedule is9 a.m. to 4 p.m. Lunch is on your own. Cancellation: If you cannot attend, you may send asubstitute or receive full credit toward a futureenrollment. For cancellations made 5 or more businessdays before the event, you may request a refund less a$10 enrollment fee. For enrollments made in conjunctionwith a STAR12 purchase, STAR12 cancellation rulesapply – visit the Information Center atNationalSeminarsTraining.com.CEUs: Continuing education credit may be recognizedby your professional board. Contact your own board tofind out what’s required. Call our CEU/CPE specialist at1-800-258-7246, ext. 3100, if you have any questions. Tax Deduction: The expense of continuing education,when taken to maintain and improve professional skills,is tax deductible. Please contact your accountant forcomplete details.

FED ID #43-1576558

Register online at NationalSeminarsTraining.com/YPWE

Call toll-free 1-800-258-7246

To Enroll ...

7

Group Discount: When 3 enroll from your organization, a4th attends FREE. Group discounts apply to seminarregistrations only and cannot be used for STAR12 or on-demand seminars.

Enrollment Fee:

NONPROFIT ORG.U.S. POSTAGE

PAIDGraceland College Center

for Professional Developmentand Lifelong Learning, Inc.

Time-Sensitive Material

Need to correct name, title or address? Did you receive duplicatebrochures or want to be removed from our list? Please fax the mailinglabel with corrections to 1-877-270-6185 or mail to us at 6901 West63rd Street, Shawnee Mission, KS 66202-4007, Attention: List. Allow15 weeks for processing.

6901 W. 63rd Street • Shawnee Mission, KS 66202-4007

a subsidiary of the Graceland College Center for Professional Developmentand Lifelong Learning, Inc.

WRITINGBusinessE-maiE-maillandandthethe

Wo r k s h o pWo r k s h o p

THIS ESSENTIAL

TRAINING IS FOR

YOU IF YOU NEED

TO MAKE SURE

EVERYTHING YOU

WRITE FROM NOW

ON CONVEYS WHAT

YOU WANT WITH

THE TONE YOU

INTEND!

Also Available on Demand. See page 5.

Enroll online at NationalSeminarsTraining.com/YPWEor call 1.800.258.7246.

VIP #919-118101-001