The Dutch Media
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Transcript of The Dutch Media
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
The Netherlands
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
The Netherlands - population
Gender
49%
51%
male female
Area: 41,528 sq kmCapital: AmsterdamPopulation: 16.574.989
Source: Centraal Bureau voor de Statistiek 2010 (October)
Age
24%
25%36%
11% 4%
<20 years 20-40 years 40-65 years 65-80 years 80+ years
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
The Netherlands – media spendings
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Average reach among decision makers in The Netherlands: Magazines Frequency Paid circulation Average reach
all decision makers
1. Elsevier weekly 120,384 65,300 2. Ondernemen! 8x a year 104,402 49,600 3. NRC.Next daily 69,877 30,3004. Beleggers Belangen weekly 12,162 7,900
5. De Zaak 8x a year 14,684 97,9006. Management Scope monthly 7,622 20,2007. Management Team fortnightly 799 66,700 8. Sprout 9x a year 656 53,100
The Netherlands – average reachbusiness magazines & newspapers
Daily Newspapers Paid circulation Average reach1. De Telegraaf 605,255 173,0002. AD 404,212 89,9003. De Volkskrant 232,777 75,3004. NRC Handelsblad 180,426 63,8005. Trouw 90,997 19,5006. Het Financieele Dagblad 53,031 35,100
Population decision makers in The Netherlands: 692,000
Free
dist
ribut
ion
Paid
dist
ribut
ion
Source: Decision Makers Survey 2011 / HOI, 3rd quarter of 2010
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Magazines | NewspapersCoverage building, loss of coverage is often synchronized with learning curve, forget curve
% reach
MagazinesNewspapers
In chart: coverage building magazines and newspapers in target group ‘final responsibility automation/IT’
Source: Decision Makers Survey
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
The Netherlands – newspapers
De TelegraafNewspaper for wide audience
Frequency: dailyPaid circulation: 605,255High social class (W1+W2): 41%Educated: 23%
Het Financieele DagbladFinancial/economic newspaper
Frequency: dailyPaid circulation: 53,031High social class (W1+W2): 77%Educated: 67%
De VolkskrantNewspaper: profound,critical, socially involved
Frequency: dailyPaid circulation: 232,777High social class (W1+W2): 69%Educated: 62%
ADNational newspaperwith 7 regional titles
Frequency: dailyPaid circulation: 404,212High social class (W1+W2): 46%Educated: 28%
TrouwNewspaper for conscious, concerned and active people
Frequency: dailyPaid circulation: 90,997High social class (W1+W2): 56%Educated: 56%
NRC HandelsbladNewspaper for educated and morethan average interested readers
Frequency: dailyPaid circulation: 180,426High social class (W1+W2): 75%Educated: 70%
Source: HOI, 3rd quarter of 2010 / NOM Print Monitor 2009-II 2010-I
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
The Netherlands – business magazines
De ZaakEntrepreneurs in SME’s
Frequency: 8x a yearPaid circulation: 14,684
Management TeamBusiness magazine
Frequency: fortnightlyPaid circulation: 799
ElsevierNewsmagazine
Frequency: weeklyPaid circulation: 120,384
SproutEntrepreneurs<200 employees
Frequency: 9x a yearPaid circulation: 656
Ondernemen!Entrepreneurs in SME’s
Frequency: 8x a yearPaid circulation: 104,402
nrc.nextdaily newspaper foryoung professionals
Frequency: dailyPaid circulation: 69,877
Management ScopeMagazine for topdecision makersFrequency: monthlyPaid circulation: 7,622
Source: HOI, 3rd quarter of 2010
Beleggers BelangenThe information sourcefor the active investorin the NetherlandsFrequency: weeklyPaid circulation: 12,162
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
The Netherlands – average reach business sites
Average reach among decision makers in The Netherlands:
Sites Newspapers Average reach (weekly)among decision makers
1. Telegraaf.nl 126,7002. AD.nl 53,4003. Volkskrant.nl 52,5004. NRC.nl 45,8005. FD.nl 45,5006. DFT.nl 44,3007. Spitsnieuws.nl 18,6008. Trouw.nl 17,000
Population decision makers in The Netherlands: 692,000
Source: Decision Makers Survey 2011
Sites magazines Average reach (weekly)among decision
makersElsevier.nl 27,700BNR.nl 24,700DeZaak.nl 21,100MKB.nl 17,600ManagementTeam.nl 9,600BeleggersBelangen.nl 9,100Sprout.nl 8,300ManagementScope.nl 3,300
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Average reach Elsevier Media
Target group Average reach (monthly) Elsevier Media onlineelsevier.nl+beurs.nl+beleggersbelangen.nl
NL, 13+ 685,000 men and womenHigh social class 365,000 men and womenEducated 281,000 men and womenInvestors 232,000 men and women
Source: STIR, February 2011
Target group Average reach (weekly) Elsevier Media print
Elsevier+Beleggers Belangen
NL, 13+ 804,400 men and womenHigh social class 532,100 men and womenEducated 424,600 men and womenInvestors 171,200 men and women
Source: NOM Print & Doelgroep Monitor 2009-II 2010-I
elseviermedia.nl | [email protected] | +31 (0)20 515 96 66
Elsevier, Elsevier STIJL, Beleggers Belangen, beurs.nl