The Do's & Don'ts to Social Media by Buzzsmith
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Transcript of The Do's & Don'ts to Social Media by Buzzsmith
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THE DO’S & DON’TS TO SOCIAL MEDIAPRESENTED BY: BUZZSMITH
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WHAT WE WANT TO DO TODAY....
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WHAT WE DON’T WANT....
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BUT FEELING…
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AND PART OF A COMMUNITY
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LET’S TALK DO’S & DON’TS
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DO: DEFINE YOUR BRAND VOICE
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WHO: IS THERE A FACE TO THE NAME
WHAT: IS THERE A STORY I WANT TO TELL
WHY: SHOULD MY AUDIENCE CARE
BRAND VOICE
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DON’T: BE SPAMMY
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BE AUTHENTIC
BE GENUINE
BE CONSIDERATE
BE A LITTLE PERSONABLE
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DO: ENGAGE IN CONVERSATION
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HOW TO ENGAGE IN CONVERSATION IN SOCIAL MEDIA:
1. PRO-ACTIVELY LISTEN TO OTHERS EVEN IF YOU DIDN’T START THE CONVERSATION
2. SAY SOMETHING THAT’S RELEVANT TO WHAT THEY SAID 3. SEE IF THEY RESPOND TO WHAT YOU SAID 4. CONTINUE THE CONVERSATION
REMEMBER: You’re invading their feed and no one wants to see you having a conversation with yourself
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DON’T: OVERSHARE
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DO: USE A MANAGEMENT TOOL
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WHAT TO LOOK FOR IN A MANAGEMENT TOOL:
1. WILL IT LET ME MANAGE MULTIPLE
PROFILES
2. DO I LIKE THE INTERFACE OF THE TOOL
3. AM I ABLE TO MONITOR WHAT I NEED
4. DOES IT PROVIDE THE RIGHT DATA
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DON’T: POST IN A CRISIS
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ALWAYS MONITOR YOUR FEED BEFORE POSTING
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IF THERE’S A CRISIS SHOW SUPPORT
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DO: CHECKLIST YOUR CONTENT
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BEFORE I PUSH “POST”, “TWEET”, “PIN” OR “SHARE” I SHOULD PROBABLY CHECK TO SEE IF….
1. ARE ALL THE WORDS SPELLED CORRECTLY
2. DID I USE THE RIGHT WORDS: “THEY’RE” “THEIR” “THERE”
3. DID I USE THE RIGHT LINK TO THE WEBSITE
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DON’T: ABUSE #HASHTAGS
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#HASHTAGS TO KEEP IN MIND
KEEP IT TO 1 BRANDED HASHTAG
BE SELECTIVE WHEN USING PRODUCT
HASHTAGS (i.e. #jeans, #denim, #blue)
ONLY USE TRENDING HASHTAGS WHEN
RELEVANT
#
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DO: OPTIMIZE YOUR PROFILES
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1. USE A STRONG PHOTO FOR YOUR PROFILE PIC
2. OPTIMIZE THE COPY ON YOUR PROFILE THAT DESCRIBES YOUR BUSINESS
3. LIST YOUR WEBSITE
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DON’T: GAME THE SYSTEM
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DO: HAVE CUSTOMER SERVICE PLAN
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CUSTOMER SERVICE WILL HAPPEN ON IT’S OWN WHETHER YOU
LIKE IT OR NOT!
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GOOD CUSTOMER SERVICE ON SOCIAL MEDIA
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UNANSWERED CUSTOMER SERVICE ON SOCIAL MEDIA
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DON’T: NEGLECT PLATFORMS
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THE CONSEQUENCES OF IGNORING YOUR CUSTOMERS ON SOCIAL MEDIA, CONVERSOCIAL
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DO: TESTING & STAGING PROFILES
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TWEET FROM THE WRONG SOCIAL MEDIA ACCOUNT
TAG THE RIGHT SOCIAL MEDIA HANDLES
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DON’T: STEAL IMAGES
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THE INTERNET MAY BE FREE BUT IMAGES AREN’T
FOLLOW GUIDELINES & MAKE SURE TO CREDIT THE RIGHT SOURCES
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DO: CHECK YOUR VISIBILITY
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HOW DO YOU KNOW IF YOUR EFFORTS ARE WORKING?
YOU’VE BECOME MORE VISIBLE WITH CUSTOMERS
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DON’T: FORGET REAL LIFE
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REAL-LIFE MOMENTS TO SHARE
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DO: STAY COMMITTED TO A PLAN
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PATRICK DEMPSEY:A 7 YEAR DREAM AND ONLY 15 MONTHS TO TRAIN & COMPETE IN AN ATTEMPT TO WIN LE MANS
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DON’T: GIVE UP EASILY
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THIS SOUNDS GREAT, BUT NOW WHAT....
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THANK YOU!!Denise Garciano Nafarrete @Niecee [email protected]