1. 1. DNA OF THE FUTURE BRAND HOW TO BE A NEXT GENERATION BRAND, FOR A NEW GENERATION OF CONSUMERS
2. 2. BOUGHT TO YOU BY . . . .
3. 3. SXSW INTERACTIVE 2016 Liza Kindred is founder fashion tech think tank Third Wave Fashion, and editor of Third Wave Magazinethe world's rst print magazine dedicated to fashion tech and wearables. She is the author of The Third Wave of Commerce: How We Buy Now (O'Reilly, 2015) and the co-author of a book about designing for wearable tech and connected devices, out in spring 2016. She speaks globally about how we can design wearable tech that makes us better, more connected humans. Clients and partners include technology companies like Cisco and Vodafone, and fashion brands like Bloomingdales and Bergdorf Goodman. @LizaK LIZA KINDRED: THIRD WAVE FASHION
4. 4. SXSW INTERACTIVE 2016 Lucie Greene is Worldwide Director of the Innovation Group, J. Walter Thompsons futurism, and innovation consultancy. Based in New York, Lucie has presented at SXSW Interactive and CES. She is frequently quoted in The New York Times, Newsweek, CNN, Bloomberg and Time. She is a thought leadership columnist for Campaign magazine and regular contributor to the Financial Times. Prior to J. Walter Thompson, Lucie was head of forecasting at leading London trends consultancy The Future Laboratory, consulting clients including Google, Este Lauder, LVMH, Marks & Spencer, Virgin and Pernod Ricard. @lucieluxury LUCIE GREENE: INNOVATION GROUP, J. WALTER THOMPSON
5. 5. THE INNOVATION GROUP
6. 6. SXSW INTERACTIVE 2016 Michelle Sadlier is head of Innovation and Social Media at Hunter boots. She previously held the positions of global digital communications consultant for luxury fashion PR agency Karla Otto, and social media manager for luxury retailer Net-a-Porter. Born in Dublin and now based in London, Michelle is a regular speaker at events like SXSW and is a guest lecturer at various colleges including Central Saint Martins and Imperial College London. She is also a founding member of #FashMash an international fashion and tech networking platform. @shelbyshelly MICHELLE SADLIER: HEAD OF INNOVATION AND SOCIAL MEDIA, HUNTER
7. 7. SXSW INTERACTIVE 2016 Ash Huzenlaub is the CEO Commodity Goods, Inc., the online based creator and retailer of premium fragrances. He is also Sole Representative and a Director of ChicBaby UK, Ltd. He is a life-member of the National Eagle Scout Association, was a 2003 nominee for the Southwest Ernst & Young Entrepreneur of the Year Award, and was the youngest recipient of the 2003 Business Press 40-Under-40 Award. He has also served as a judge for the Texas Youth Entrepreneur of the Year Awards. @ashcocom ASH HUZENLAUB: CEO, COMMODITY GOOD
8. 8. WHAT DOES IT TAKE TO BE A BRAND OF THE FUTURE?
9. 9. SXSW INTERACTIVE 2016 Never has so much been expected of brands. As government resources are cut back, and competition heats up to reach digitally connected, demanding, socially networked, and conscious consumers, brands are expected to be curators, entertainers, philanthropists, cultural benefactors, innovators. They are expected to behave transparently, ethically, and morally. They are also increasingly, regardless of category, expected to deliver experiences.
10. 10. SXSW INTERACTIVE 2016 But in this new competitive terrain, successful brands are nding that there are also tangible benets to winning over consumers. Theyre gaining stakeholders and ambassadors, not simply customers. Theyre gaining data and connections to new talent and innovation concepts, rather than operating in silos. Theyre winning loyal employees. Theyre also attracting new consumer bases and securing their place in the future.
11. 11. JP MORGAN FUTURE BRANDS
12. 12. KELLOGGS SPECIAL K Join us as we identify the top 100 Brands of the Future; exploring how they are getting it right WHY they are getting it right; and what it takes to be a next generation brand. Supported by a new exclusive report, with original consumer data from The Innovation Group at J. Walter Thompson. DNA OF FUTURE BRAND
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