The Distortion Fest
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Transcript of The Distortion Fest
Tentative Dates – 23rd & 24th March 2013 GENRE – ROCK/METAL
An Initiative by .
The distortion fest.
• THE DISTORTION FESTIVAL is the 2nd event in the annual series of metal events initiated by Cacophony networks in the year 2012.
• The popularity of Rock/ Metal genres amongst the Indian youth has depicted commendable growth in recent years.
• THE DISTORTION FESTIVAL is nothing but an effort by us to send them a message, translated in a language they speak, understand & appraise i.e.,
MUSIC. • This event will be a launch-pad to promote the upcoming budding talents on a
larger scale and to showcase their skills. • Concentrated Advertising to attract the Target
Audience would be carried out.
Our Ideas - 2013
Concept - DAY 1 and DAY 2
Band 2 • 18:00 – 19:00
Band 3 • 19:00 – 20:00
Band 4 • 20:00 –21:00
Band 5 • 21:00 – 22:00
Band 6 • 22:00 – 23:00
Band 1 • 17:00 – 18:00
FRAGARAK http://www.facebook.com/fragarak.india?fref=ts
Lineup – DAY 1
POLTERGEIST http://www.facebook.com/poltergeistact?fref=ts
WINTERGATE http://www.facebook.com/WinterGate?fref=ts
ARTILLERIE http://www.facebook.com/artillerie.in?fref=ts
BEWRAYETH https://www.facebook.com/bewrayeth
ACRID SEMBLANCE http://www.facebook.com/acridsemblance/info
Lineup – DAY 2
KRAKEN http://www.facebook.com/krakendelhi?fref=ts
LYCANTHROPIA https://www.facebook.com/lycanthropiainfected?fref=ts
1833 AD https://www.facebook.com/1833ad?fref=ts
SPEAR OF DESTINY http://www.facebook.com/sodindia?fref=ts
CHAOS KAMPF http://www.facebook.com/chaoskampf?fref=ts
FREQUENCY http://www.facebook.com/FrequencyIndia?fref=ts
Tentative Partner - ZORBA Zorba
Entertainment Pvt. Ltd
166, MG Road, Sultanpur
New Delhi - 11003049
Tentative Partner – BLUE FROG
The Kila, Seven Style Mill
Compound,, Opposite the Qutub Minar,
Mehrauli, New Delhi, DL 110030
Tentative Partner – HARD ROCK CAFE Hard Rock Cafe New Delhi
M 110, Multiplex Building' 1st Floor, DLF Place,
Saket District Centre, New Delhi - 110017
Presence The Youth especially from colleges roped in from concentrated and effective advertising would be the prime target. In a nut-shell, 18 – 30 years of age is going to be the target group. Media Personnel would be invited and would be presented the media kit. Press release would be issued to the media and they would be requested upon to publish it and showcase the fest.
Expected footfall – 3000+ “The figures depicted above may vary from the actual footfall in the event.”
Promotions
. Event Page would be created. Sponsors would be awarded ample ad space.
. The artists would promote the bands.event amongst their fans and on their respective pages. . Regular Updates regarding the event would be posted to target the considered the audience. - Paid Facebook ads would be carried out to increase the event’s publicity and presence oN Facebook. Attendance would gain a considerably boost.
. The YouTube channel would showcase jamming videos and interviews of the artists and also behind the scenes footage of the event. Sponsors would be promoted through the av’s.
Promotions
. The Blog.Journal of cacophony networks. artists. venue would be updated regularly with the latest news regarding the event. Sponsor specific one.liners would also be published.
The Event would be covered by the print media. Namely – 1. Rolling stones india magazine. 2. Leading dailies of Delhi – NCR.
Sponsorship Model
60,000
Sponsor 1 Sponsor 2 Sponsor 3
amount 30,000 90,000
Title Presenting Associate Partner
Total Budget 1,80,000 INR
PARTICULARS EXPENDITURE(INR)
ARTIST FEE 1,20,000
LOGISTICS 40,000
PROMOTIONS 20,000
GRAND TOTAL 1,80,000
Sponsor Benefits
Title
Presenting
Associate
- Maximum presence on aesthetical elements -Stage Backdrop, Flex Banners, Standees, poster etc. logo would be given ample space.
-extensive Web Promotions, images, updates, news etc. concerning the partner would be done away with.
- Promotion amongst the music fraternity
- presence on aesthetical elements -Stage Backdrop, Flex Banners, Standees, poster etc. logo would be given ample space.
- Web Promotions, images, updates, news etc. concerning the partner would be done away with.
- Promotion amongst the music fraternity
- presence on aesthetical elements -Stage Backdrop, Flex Banners, Standees, poster etc. logo would be given ample space.
- Web Promotions, images, updates, news etc. concerning the partner would be done away with.
- Promotion amongst the music fraternity
Logo Placements would be different for every Sponsor. The “Title Sponsor” would be awarded with maximum exposure followed by “The Presenting” and in turn followed by “the Associated Partner”.
Past Event - PANDEMONIUM Our Very first event, Pandemonium – The Uprising was a very huge success both online and offline. Hosted at Café Morrison on the 9th December 2012, a crowd of over 300 strong attended the ‘underground’ metal mayhem unleashed by the line-ups for the night. Rigorously promoted and covered by the Print and Electronic media Portals such as – •Metal Underground. •GIR Metal Fan Page. •What's the Scene. •Metal India Magazine Link - https://www.facebook.com/events/130138393806351/
Article in HT-City dated 6th December 2012.
Picturesque collage of the event
Past Event - PANDEMONIUM
Past Event – METANOIA’13 METANOIA’13 , OUR 2ND event, was Again a very huge success both online and offline with an amazing sound setup. Hosted also at Café Morrison on the 3rd march 2013, a crowd of over 300 strong attended the comeback gig of “FREQUENCY”, DELHI BASED ELECTRONIC ROCK/METAL BAND. Rigorously promoted and covered, The event was featured in the prestigious “rolling stones” magazine - http://rollingstoneindia.com/frequency-return-after-year-long-hiatus/ EVENT LINK - https://www.facebook.com/Metanoia13?fref=ts
Past Event – METANOIA’13 Picturesque collage of the event
Future Endeavors Cacophony Networks looks this as a kick start to a countrywide tour with an aim of bringing out bands in Tier-2 Cities like Jaipur, Lucknow etc. Your association is going to be an excellent way to reach out to these cities which are fast becoming metro cities in their own ways. Our target audience is specifically in the age limit of 18-30 which is one of the biggest markets for your brand. More than anything we would like a professional relationship with your company for future endeavors.
Disclaimer • The information on this proposal is for the convenience and enjoyment of the reader. Although
Cacophony Networks does not knowingly include inaccurate or harmful information, the reader must assume all risks in determining the value of the information.
• Regulations change faster than elected officials and lobbyists can pick up a pen. This proposal has every intention of complying with honest business practices.
• All Facts and figures mentioned in this document are based on our in-house research and interpretation.
• Any representation of this document to a third party is strictly prohibited. • This document is highly confidential and shall be used between Cacophony Networks and the
associate with whom this document is shared with an objective of forming a strategic alliance to create synergies in the business.
• The names of the bands (special performances), venues etc including all other related information but not limited to are tentative till date and are subject to changes are per their respective schedules.
Cacophony Networks H-202, Habitat Society, Vasundhara Enclave
Delhi - 110096
Anunay Chatterjee- +91 9873284025 [email protected]
Shiva Mehta- +91 9999926399 [email protected]
Shuyab Alam- +91 9654676746 [email protected]
Venkat Sai - +91 8860024130 [email protected]