The Wonderful Thing About Triggers is Triggers are Wonderful Things
The Dimensions of Experience & Meaning BREADTH Product Service Brand Name(s) Channel/Environment...
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Transcript of The Dimensions of Experience & Meaning BREADTH Product Service Brand Name(s) Channel/Environment...
EXPERIENCE BREADTHProductService
BrandName(s)
Channel/Environment (Space)
PromotionPrice
TRIGGERSSightSoundSmellTasteTouchConceptsSymbols
Every sensorial decision is a trigger:
color, texture, smell, taste, typeface, sound, music, voice, pattern, icon,
symbol, interaction, layout, concept, temperature, expression, etc...
EXPERIENCE BREADTHProductService
BrandName(s)
Channel/Environment (Space)
PromotionPrice
TRIGGERSSightSoundSmellTasteTouchConceptsSymbols
INTENSITYReflexHabit
Engagement
EXPERIENCE BREADTHProductService
BrandName(s)
Channel/Environment (Space)
PromotionPrice
DURATIONInitiation
ImmersionConclusion
Continuation
TRIGGERSSightSoundSmellTasteTouchConceptsSymbols
INTENSITYReflexHabit
Engagement
EXPERIENCE BREADTHProductService
BrandName(s)
Channel/Environment (Space)
PromotionPrice
DURATIONInitiation
ImmersionConclusion
Continuation
TRIGGERSSightSoundSmellTasteTouchConceptsSymbols
INTENSITYReflexHabit
Engagement
INTERACTIONPassiveActiveInteractive
EXPERIENCE BREADTHProductService
BrandName(s)
Channel/Environment (Space)
PromotionPrice
DURATIONInitiation
ImmersionConclusion
Continuation
TRIGGERSSightSoundSmellTasteTouchConceptsSymbols
SIGNIFICANCEMeaningStatus/IdentityEmotion/LifestylePriceFunction
INTENSITYReflexHabit
Engagement
INTERACTIONPassiveActiveInteractive
BREADTHProductService
BrandName(s)
Channel/Environment (Space)
PromotionPrice
DURATIONInitiation
ImmersionConclusion
Continuation
TRIGGERSSightSoundSmellTasteTouchConceptsSymbols
SIGNIFICANCEMeaningStatus/IdentityEmotion/LifestylePriceFunction
INTENSITYReflexHabit
Engagement
INTERACTIONPassiveActiveInteractive
MEANING
AccomplishmentBeauty
CreationCommunity
DutyEnlightenment
Freedom
HarmonyJustice
OnenessRedemption
SecurityTruth
ValidationWonder
Core Meanings:
AccomplishmentBeautyCreation
CommunityDuty
EnlightenmentFreedom
HarmonyJustice
OnenessRedemption
SecurityTruth
ValidationWonder
Nike:
AccomplishmentBeauty
Freedom
AccomplishmentBeauty
Creation
DutyEnlightenment
Freedom
HarmonyJustice
OnenessRedemption
SecurityTruth
Apple (iPod):
BeautyCreation
Freedom Validation
Community
AccomplishmentBeauty
CreationCommunity
DutyEnlightenment
Freedom
HarmonyJustice
OnenessRedemption
SecurityTruth
Validation
Apple (Macintosh):
Wonder
AccomplishmentBeauty
CreationCommunity
Freedom
AccomplishmentBeautyCreation
CommunityDuty
EnlightenmentFreedom
HarmonyJustice
OnenessRedemption
SecurityTruth
ValidationWonder
Beauty
Community Redemption
Wonder
Disney
FilmsTV & Radio
MusicTheme parks
Travel (cruises, etc.)Clothing
SouvenirsToys
ComputersGames
Cars & Buses?Phones & PDAs?
Furniture?Security Systems?Food & Agriculture?Education (schools)?Financial Services?
Healthcare?Governments?
Beauty, Community, Wonder...
Corporate Meaning Priorities
Team Meaning Priorities
Customer Meaning Priorities
Strategic Design:
Your Focus
Corporate Meaning Priorities
Team Meaning Priorities
Customer Meaning Priorities
Strategic Design:
Competitors’ Meaning Priorities
Your Focus
Corporate:Accomplishment
BeautyWonder
Focus: Beauty & Wonder
Strategic Design:
Team:HarmonyBeautyWonder
Customer:SecurityBeautyWonder
Corporate:Accomplishment
BeautyWonder
No Focus!
Strategic Design:
Team:HarmonyJustice
Wonder
Customer:ValidationCreation
Duty
Research Techniques:Interviews
Careful SurveysShadowingGames, etc.
The Meaning of Thingsby Csikszentmihalyi