The Digital Marketing Show Asia - Final Brochure

22–23APRIL 2015Suntec Convention Centre, Singapore

www.terrapinn.com/digitalmarketingasia

Early bird passis now available

Book online now!

Collocated with:

Ideas, technology and ROI for digital marketers

IN 2015 ASIAN MARKETERS ARE INVESTING IN: MOBILE MARKETING, CONTENT MARKETING AND SEARCH ENGINE MARKETING


Consumers are changing in the way they receive, consume and interpret content. The customer now seek social and mobile channels in their search for new products and services. Brands in turn are focusing on digital to deliver interesting content to customers.

With a smartphone proliferation of 65% in Asia, it is no news that businesses are targeting the mobile as a necessary marketing platform. Sharing through social media is gaining popularity with the tech-savvy generation. Opportunities for marketers are endless in these channels.

The winning brands are the ones who create the best content and deliver it through the right channel. But what is the best digital strategy?

Digital Marketing Show Asia 2015 is the best place to help you strategise your next marketing move and learn about the best stories in the industry. We’re having brands who hold the forefront in digital marketing:

The Social-NetworkerDirector, Product Strategy & Sales of Asia Pacific, Americas & Emerging Markets, Twitter

The StrategistDaan van Rossum, Strategy Director, OgilvyOne Singapore

The FuturistRobert Scoble, Age of Context

Our event offers inspiration, practical advice and networking with your peers. Welcome to Digital Marketing Show Asia 2015.

WELCOME TO THE AGE OF DIGITAL MARKETING


As we witness the unprecedented growth in mobile usage, businesses see the need to include the device in their strategy. But how can you use this device in the best way to reach your customers effectively?

Where can you see her?22 April 2015, 09:50, Suntec Singapore

With over 14 years of experience in the digital media, mobile and eCommerce space across US and Asia Pacific, Maya has led teams in big players like Samsung, Google, Microsoft and Cisco. She brings with her diverse business experience having led functions in Marketing, Sales, Business Development & Product Management. With her current position as Director of Product Strategy & Sales of Asia Pacific, Americas & Emerging Markets in Twitter, she drives leadership and adoption of new technologies and products among brands, advertiser and agencies.

A disciplined and active leader, Maya’s talk will leave you with the inspiring ideas for greater innovation of your mobile business.

BUILDING ASIA’S BEST MOBILE BUSINESS

THE SOCIAL-NETWORKER

Maya HariDirector of Product Strategy & Sales of Asia Pacific, Americas & Emerging Markets, Twitter


Customer expectations have never been higher and unpredictable, how can you effectively deliver your marketing campaigns?

Where can you see him?22 April 2015, 09:00, Suntec Singapore

Daan embarked his career in digital media in Amsterdam where he assisted big brands like IBM and American Express. Well-deserved of his title Strategy Director in OgilvyOne Singapore, the strategist takes charge of marketing efforts for clients in the area of CRM, digital, mobile and eCommerce. With a passion that is matched by his intellect in all things digital, he has earned respect and recognition as a strategist in the industry.

Daan is truly leading the way in the digital marketing landscape. Join him as he shares his insights on digital marketing planning in his opening address that will leave you thirsty for more over the two days.

HOW DO YOU KEEP UP WITH THE HIGH EXPECTATIONS OF CONSUMERS?

THE STRATEGIST

Daan van RossumStrategy Director,OgilvyOne Singapore

“


With high levels of noise and clutter online, customers now seek content that is highly helpful and relevant to them. How can you accurately deliver the information that your customers want?

Where can you see him?22 April 2015, 04:10, Suntec Singapore

A Silicon Valley veteran, Robert has always been in the technology space with eyes on the next technology. The technology guru loves social media, with his move away from his famous Scobleizer to Facebook and Twitter. In his latest publication, “Age of Context”, he brings the power of understanding the customer’s greater context into marketing and emphasized on the importance of pinpoint marketing.

The Contextual Technology advocate will inspire you with his closing address on true personalised marketing, leaving you curious about using technology in your digital marketing.

MARKETERS NEED TO BRING CUSTOMERS EXACTLY WHAT THEY LOOK OUT

THE FUTURIST

Robert ScobleAuthor,Age of Context

Book online now at www.terrapinn.com/dmreg or call +65 6332 2700 for assistance.www.terrapinn.com/digitalmarketingasia

The two day conference is designed to attract marketers from all industries across Asia. Some already advanced in digital marketing, others desperate to become experts quickly.

The conference will tackle many issues, including:• How to develop a digital strategy

• How to build a social media strategy

• How to implement a marketing automation platform

• How to develop a content marketing strategy

• How to measure and report on ROI and channel effectiveness

• How to personalise the customer journey

• How to engage with the connected customer

• The role of mobile and how to leverage it

The conference is a strategic forum for over 200 senior decision makers.

You will be meeting:

• CMO’s • Marketing Directors • Digital Marketing Directors • Head of search engine marketing • Head of Data • Campaign managers • PR

From all industries across Asia and those looking to launch into this market

THE CONFERENCE

BOOK NOW

Daan van Rossum, Strategy Director, OgilvyOne Singapore

Vicky Skipp, Director, Sales Solutions, LinkedIn

Alexander Tran, Head of Engagement Marketing and Partnerships, Luxola

Zuber Mohammed, Head of Product Marketing, APAC, YouTube

Candice Ong, Regional Marketing Director, Zalora

Gap Kim, Head of Ads Product Marketing, Asia Pacific, Google

Jeremy Heng, Director of Strategy and Content, Havas Media

Andy Sun, National Media Strategy Director, YouKu

Chris Reed, CEO, Black Marketing

Evangeline Leong, Business Director, PurpleClick Media

Fione Tan, CEO, eOneNet.com

Maya Hari, Director of Product Strategy & Sales of Asia Pacific, Americas & Emerging Markets, Twitter

Robert Scoble, Author, Age of Context

Stephen Dale, General Manager Singapore, Digimind

Tony Chow, Chief Storyteller, What’s your Story

MEET THE INDUSTRY LEADERSThe innovators and disruptors who are transforming the digital marketing landscape in Asia

DAY 1 | WEDNESDAY, 22 APRIL 2O15 1 2 DAY 1 | WEDNESDAY, 22 APRIL 2O15 1 2

MOBILE & DATA

Chairman opening remarks

Engineering a mobile business• Case study

• What actually works

Optimising your marketing strategy for mobile• Beyond the app and the responsive site

• Creating content for mobile

• Producing digital advertising that works

• Personalisation of content and platform

Leveraging on social and mobile to increase ROI• Implementing the right digital formula to drive profits

• Achieving greater customer reach

Monetarising mobile marketing• Increasing the value of mobile content

• The monetarisation models that actually work on mobile

SPEAKER: Irvin Heow, E-Commerce Instructor, Exabytes E-Commerce

Integrated digital marketing planning in the age of the consumerConsumers’ expectations are at an all-time high, and many brands are struggling to keep up. The good news? Modern marketers have access to an unprecedented amount of data that can lead to the insights that would traditionally come from weeks of in-depth consumer research. In this session, we will explore how we can use these consumer insights to directly inform the very marketing campaigns that will be targeted at them - or better said, the experiences they will take part in.

SPEAKER: Daan van Rossum, Strategy Director, OgilvyOne Singapore

Mobile first Asia• Asia have leapfrogged the desktop

• What does this mean for marketers in Asia?

• The role of the internet in the purchase decision

SPEAKER: Maya Hari, Director of Product Strategy & Sales of Asia Pacific, Americas & Emerging Markets, Twitter

09:00

09:30

10:10

11:30

11:45

09:10

09:50

Turning Big Data into a big opportunity• Using digital data to direct marketing strategy

• Making sense of social data

• Tapping on your smart data to increase ROI

SPEAKER: Fione Tan, CEO, eoneNet.com

12:00

TECH TALKS

MORNING REFRESHMENTS10:30

Knowing your digital customer through Data• Turning insights into actionable strategy

• Personalising your business with a greater understanding of the customer

12:15

Reserved for HP12:30

LUNCHEON

SOCIAL

14:00

12:45

Social as a sales tool: Case study of LinkedIn• Creating relationships that matter

• Making social selling easier

• Opportunities in Asian markets

SPEAKER: Vicky Skipp, Director, Sales Solutions, LinkedIn

Winning in social• How to use social media advertising in your marketing mix

• Automation vs real time

• Producing quality social content in quantity

• Hitting the right voice with the right audience

SPEAKER: Alexander Tran, Former Head of Engagement Marketing and Partnerships, Luxola

Building a measurable e-commerce strategy in an omni-channel environment• Capturing attention and driving discovery across channel and platform

• Responding to fluidity of customers and product inventory

• Capturing true impact withy people-based measurement

SPEAKER: Ashley Lim, Client Partner, E-Commerce, SEA, Facebook

The future: Pinpoint marketing• The future is far out – but nearer than we think

• The contextual future of advertising

• Personalised advertising based on where I am, who I am and what I might do next

SPEAKER: Robert Scoble, Author, Age of Context

14:20

15:00

14:40

16:00

AFTERNOON REFRESHMENT15:20

CHAIRMAN’S CLOSING REMARKS16:20

Revolution of Video marketing• Growing into micro-video and growing out of Youtube

• Integrating video in all social marketing channels

• Getting creative with your content productive while cutting costs

SPEAKER: Zuber Mohammed, Head of Product Marketing, APAC, YouTube

DAY 2 | THURSDAY, 23 APRIL 2O15 1 2 DAY 2 | THURSDAY, 23 APRIL 2O15 1 2

Contact Mildred Ang at [email protected] or +6322 2769 for more details.

SPEAK FOR US!

BRAND

How to humanise your marketing in an era of automation• Building a “people’s brand”, brand that cares

• Putting a voice in your marketing to start conversations

• Creating a tone that engages audience

Personalisation to hit the niche markets• Nimble businesses will do better

• Developing the right mix of technologies and strategies quickly

• Having agility marketing

• Building communities with the right markets

Building a brand through digital• Establishing deeper and direct relationships with your customers

• Winning the battle by having the best customer experience

SPEAKER: Candice Ong, Regional Marketing Director, Zalora

Digital Marketing in China: Case study of Youku• Major marketing trends in China

• Growing potential of programmatic buying in online video

• Challenges of marketing in China

SPEAKER: Andy Sun, National Media Strategy Director, YouKu

14:00

14:20

15:00

14:40

LUNCHEON

CHAIRMAN’S CLOSING REMARKS15:20

12:45

Reserved for iOne Group

Reserved for Balanced Consultancy

12:30

12:15

Content through social media distribution• Extending the reach of their content

• Generating more leads through content

12:00

CONTENT & SEARCH

Chairman opening remarks

Storytelling in a connected world• Telling relevant, fresh and inspiring stories

• Connecting customers

• Building brand and loyalty

• Growing into visual stories

SPEAKER: Jeremy Heng, Director of Strategy and Content, Havas Media

Case study: An Asian content marketing success story

Developing an effective content marketing strategy• Choosing the right format for the right media

• Getting your content read – content distribution tactics that work

• Measuring success

SPEAKER: Gap Kim, Head of Ads Product Marketing, and Asia Pacific at Google

09:00

09:30

09:10

09:50

Measuring ROI of your content• Crafting a strategic approach to content marketing

• Bringing content to the next level by effectively measuring * improving your content success

SPEAKER: Tony Chow, Chief Storyteller, What’s your story Inc

10:10

MORNING REFRESHMENTS10:30

Increasing traffic by using social and content as search tactics – Case study• Creating viral content and relevance keywords

• Establishing strong social media presence

• Understanding and making use of new algorithms

SPEAKER: Evangeline leong, Business Director, PurpleClick Media

Using social platforms to drive greater sales• How companies can use LinkedIn for revenue generation

• Leveraging on social to increase customer base

• Branding and marketing using LinkedIn

SPEAKER: Chris Reed, CEO, Black Marketing

11:30

11:45

TECH TALKS

200EXHIBITORS

100TECHNICAL SEMINARPRESENTATIONS

6,000ATTENDEES

THE EXHIBITIONThe Digital Marketing Show is part of Asia’s most exciting technology exhibition, featuring the most innovative technology and solution providers covering:

• Digital marketing solutions• Ecommerce technology and solutions• Payment providers• Retail technology solutions• Banking technology solutions

The Digital Marketing Show focuses on the core elements of Digital Marketing: mobile, social, search and content. The event will feature the most innovative technology and solution providers covering:

• Social media technologies• Analytics software• Marketing automation• CRM software• Ecommerce platforms• Multi channel campaign management• Content marketing• Mobile marketing• Digital advertising and search engine marketing The exhibition features over 200 exhibitors, 100 technical seminar presentations and attended by over 6,000 attendees.

If you want to get your solution in front of marketers from across Asia then call Nadia now +65 6322 2328 email: [email protected]


LUNCH AREA

DIGITAL MARKETING

P07 N07 M07 L07 K07

K09

SPEAKER’S LOUNGE

A10

A09

A08

GRAND CONSTELLATION CLUB

L17

L19

L15

P09 N09 M09 M10

K23

K19 K20

K18

K16

K14

K17

K15

K13

A15

A07

A02

A01

A04

A05

A03

T14

T12

T13

T11

T07 T08S03 S04

V08

V10

U11

U09

U12

U10

U13 U14

S07 S08

S11

R07 Q07R08 Q08

R12 Q12L09

N10

R11 Q11

S01

P03 N05

P01 N01 M01

M06

L01

L06

INTEL

RETAIL,ECOMMERCE,

& CASH HANDLING THEATRE

K05 K06

K03 K04

K01 K02

J12J11

J10J09

J07 J08

J19

J22

J20

J23

J18

J16

J17

J15

J13

J05 J06

J03 J04

J01 J02

JUMPSTARTI

G21

G23

G22

G24

G18

G16

G17

G15

G13

G05 G06

G03 G04

G01 G02

CARDS & DIGITAL IDTHEATRE

HOSPITALITYSUITES

B16

B14

B17

B15

B13

B03 B04

B01

F09 F08

F07

F21

F23

F22

F24

F13

F15 F16

F05

F01

E09 E10

E07

E21

E19

E22

E13

E15 E16

E03

E01

C19

C21

C20

C22

C16

C14

C17

C15

C13

C09 C08

C07

C03

C01

PAYMENTSTHEATRE

D09

D07

D13

D15 D16

D01

H09

H07

FUTUREBANK

THEATRE

H13

H17 H18

H05 H06

H03 H04

H01 H02T01

T03

T02

T04

J05 L06

J01

J03

L02

L04

ENTRANCE/EXIT ENTRANCE/EXIT ENTRANCE/EXIT

SINGAPORE PAVILION

SINGAPORE PAVILION

CHINA PAVILION KOREA PAVILION FRANCE PAVILION

ZONE

PAVILION

LOUNGE

SOLD

THE EXHIBITION

• Twitter APAC • LinkedIn • Facebook • Lego • IDA • Interactive Advertising Bureau, Singapore Chapter • Singtel Digital Media • Google • mig33 • Nimbuzz • Earth Hour • Coca cola • Microsoft Singapore Pte Ltd • Wego.com • Yahoo! Singapore • Quest VC • Trip Advisor • Evernote • Fox International Channels • Bloomberg • Boomzap Entertainment • Tech in Asia • PR Newswire Asia • Marina Bay Sand Pte Ltd • Panasonic • Old Chang Kee • Sony Music Entertainment • National Heart Centre Singapore National Library Board, Singapore National University of Singapore • Silkair Singapore • Silverneedle Hospitality • Simplercloud Pte Ltd • Singapore Economic Development Board (EDB) • Singapore Infocomm Technology Federation • Singapore Management University • Singapore Post Limited • Singapore Tourism Board • Singapore Turf Club • Singex • Singhealth • Singtel Mobile • The Ascott Limited • Malaysian Association Of Tour And Travel Agents • Maldives Airports • Banyan Tree Hotel & Resorts Pte Ltd • Bullion Mint Brilliant • Cerebos Pacific Limited • Certis CISCO • Changi Airport Group (S) Pte Ltd • Exxonmobil • Esplanade • Acer • Agoda Company Pte Ltd • Gigout •

This list is not exhaustive. You may view full attendees closer to event date

Past attendees include: Sponsors & Exhibitors

Endorsing Association

The most innovation technology and solution providers covering:• Analytics software• Marketing Automation • CRM software• Ecommerce platform• Multi channel campaign management• Content marketing solution• Mobile marketing solution• Digital advertising and Search engine marketing solution

Who Exhibits

Because your customers are continuously looking to• Purchase new products and services• Drive revenue• Deliver more secure and reliable services• Invest in new technologies• Streamline operational process

Why Exhibit

POWER OF 5

The earlier you book, the more you’ll save.

It is really easy to book your place online.

Our online calculator will ensure you take advantage of the best deal.

Go online and book now on www.terrapinn.com/dmasia

RESERVE YOUR PLACE TODAYSPONSORSHIP PACKAGES

BOOK NOWGo to www.terrapinn.com/dmasia and book or call + 65 6322 2700

BRING YOUR TEAMThere’s so much great content, you can’t possibly cover it all alone! Bring your team and get and extra discount.

There are special group packages available.Call +65 6322 2700 for more details or go to www.terrapinn.com/dmasia

DELEGATE BOOKING

Package

Conference Package

Group of 3 Package

Before27th March 2015

SGD 680

SGD 1155

Final Price

SGD 750

SGD 1365

Register now and get the offer price - on your phone

Scan this QR pattern with the camera on your smartphone and register.

Don’t have a QR reader app? You can download one for free from the App Store. Don’t have a smartphone? You can also register on our web site at www.terrapinn.com/dmasia

Benefits Platinum GoldExhibitor Plus (+)

Exhibitor

Chair Opening Address

1 - - -

Keynote Speaking Slot

10 minutes - - -

Premium conference Speaking Slot(non - Keynote)

20 minutes 20 minutes - -

Case Study within Standard Conference

1 1 1 -

Exhibition Space(shell scheme)

12sqm 12sqm 9sqm 9sqm

Passes to Premium Keynote (Clients)

10 5

Passes to Premium Keynote (Staff)

3 2 1 1

ExhibitorPasses (Staff)

7 5 3 3

We can customise a tailor-made package for you. Contact Nadia Wahid at+65 6322 2328 or email [email protected] for more information.

The Digital Marketing Show Asia - Final Brochure

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