The Digital Internet Tree
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Transcript of The Digital Internet Tree
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Digital Marketing Strategy
Rachel KinscherVisionary Group
visionary-group.com.au
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Important Trends in 2014
• Original Content– “Words” – Blogs, relevant, timely– “Visuals” – Images, Infographics, video
• Aim to be engaging to encourage sharing & commenting
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Social Media Trends
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DIGITAL STRATEGY = GROWING A TREE
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1. The Seed
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A healthy tree starts with healthy seeds.
A healthy a digital plan starts with these:
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Research
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Strategy
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Campaign
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2. The Soil
DEVELOPMENT• Open Source CMS• Secure hosting• Strong domain
DESIGN•Responsive•Easy to navigate
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To enable your seeds to grow you need good quality soil.
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3. Water & Fertilise
• Strong Branding• Consistent, original content in words & visuals• Engagement with social media and links to your website
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To enable growth you need to water and fertilise your seeds
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4. Growth & Sun
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Opportunity = Lead Generation• Opt in’s– Subscribe and receive free X
• Making money– Online store– Membership / monthly subscription– E-courses– E-books
• Leverage– What you are already are doing you can leverage from
• Funnel– Important to understand how people come into your
businessvisionary-group.com.au
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5. Prune
How to MEASURE• Google Analytics• Social Media insights
What to MEASURE (ROI)• Subscribers• Purchase• Sales
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To keep your tree looking nice and growing strong you need to Prune it
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Re-Cap
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OFFER
If you want more direction – we will give you our Digital Strategy Template
FOR FREEEmail [email protected]
Join the Marketing Lounge - $22 per month
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