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Review the Webinar Recording here: Webinar

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Digital Agility NowWith Digital Experience Management (DXM)

Jessica Sundstrom, VP Digital Marketing

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Be a leader in Digital

Experience’s Third Wave

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The 3rd wave

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CMO-CIO:

CLIMB THAT MOUNTAIN

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FRAGMENTED MARTECH STACK

LUMASCAPE LUMA PARTNERS COPYRIGHT 2015

CMO Challenge

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SILOED SYSTEMS AND DATA

LUMASCAPE LUMA PARTNERS COPYRIGHT 2015

CIO Challenge

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UNOMI

When you accept cookies, you think that you are accepting one vendor to access your data. In reality, your data is collected and used by

many, without you really understanding all the information they can access.

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CMO/CIO-Led Digital Transformation

Creative Agility (CMO) Technical Agility (CIO)

Insights / Analytics: Understand

people as individuals

Personalization: Respond to

people’s needs in their moment

Intuitive Interfaces: Design and

deliver quality experiences with

elegant presentation

Customer-Centric Focus: Orient

workflows around cultivating

authentic human relationships

Ethical Data Management: Protect

customer privacy with transparent

operations

Real-time marketing

enablement

Real-time IT development

Real-time data & app

integration

Real-time application

updates

Re-purpose code in

Private App Store

Performance

Open, integratable User

Experience Platform

Content ⦿ Context ⦿ Collaboration ⦿ Commerce

It’s about being human beings serving human beings facilitated by technology.

Employee Agility (employees)

New mindset employees

and leadership

Cross functional

Align around

customers/employees –

put people in the center

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THE NEW CUSTOMER

IMPERATIVE

Convenience Immediacy Intimacy

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Jahia’s Leading-Edge Technology

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“The time is now for CMOs to partner with CIOs to focus on the entire

customer journey, the entire customer experience. CMOs have

mastered the art and science of data-driven, demand generation

marketing. But post-acquisition, it’s the customer’s interactions with all

other parts of an organization that determine their success and long-

term loyalty and advocacy.”

~ Kevin Cochrane, Chief Marketing Officer, Jahia

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Where do you go from here?

Be sure to visit our Resources page at www.jahia.com