The difficult part of innovation

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Transcript of The difficult part of innovation

Page 1: The difficult part of innovation

‘‘‘‘ That is where the

real progress is to be made.JULIAN BIRKINSHAW, PROFESSOR OF STRATEGY AND ENTREPRENEURSHIP

In my view, many companies get distracted by the allure of new ideas, and they forget that the hard part is taking those ideas and putting them to work.

Learn more about Julian’s Making Innovation Happen programme at London Business Schoolhttp://bit.ly/LBSinnovate