The Design Process
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Transcript of The Design Process
![Page 1: The Design Process](https://reader036.fdocuments.in/reader036/viewer/2022071813/55a4ed891a28ab36408b457d/html5/thumbnails/1.jpg)
When starting a new design project, there are steps of the graphic design process to follow that will help you to achieve the best results.
Rather than jump right into a graphics software program to try to create a final version, you can save yourself time and energy by gathering the right information, researching, sketching and allowing for revisions.
The Benefit of the Graphic Design Process
http://graphicdesign.about.com/od/graphicdesignbasics/ss/process.htm
![Page 2: The Design Process](https://reader036.fdocuments.in/reader036/viewer/2022071813/55a4ed891a28ab36408b457d/html5/thumbnails/2.jpg)
1. Discovery
2. Research
3. Brainstorm
4. Production
5. Presentation
Five Phases of the Design Process
![Page 3: The Design Process](https://reader036.fdocuments.in/reader036/viewer/2022071813/55a4ed891a28ab36408b457d/html5/thumbnails/3.jpg)
• The “Creative Brief”
• Background
• Target audience
• Objectives
• Single message
• Mandatory elements
1. Discovery Phase
• Timeline• Budget• Approvals• Project Output
![Page 4: The Design Process](https://reader036.fdocuments.in/reader036/viewer/2022071813/55a4ed891a28ab36408b457d/html5/thumbnails/4.jpg)
• Identify the competitors
• Research current trends
• Gather information
• Don’t always rely on the computer
2. Research Phase
![Page 5: The Design Process](https://reader036.fdocuments.in/reader036/viewer/2022071813/55a4ed891a28ab36408b457d/html5/thumbnails/5.jpg)
• Step Away from the Computer!
• Write every thought regardless of whether or not it ‘makes sense’ (we’ll sort it out later)
• Sketch, sketch, sketch!
• Consider possible themes & concepts
• Refer to your Look Book for ideas
3. Brainstorming Phase
![Page 6: The Design Process](https://reader036.fdocuments.in/reader036/viewer/2022071813/55a4ed891a28ab36408b457d/html5/thumbnails/6.jpg)
• NOW you can open the software!
• Make sure your document is set up properly
• Output settings
• Spec Sheet Guidelines
• Refer to your sketches, notes, and Look Book
• Always ‘check yourself’ against your Design Principles (Contrast, Repetition, Alignment, etc.)
• Never design just 1 layout
• Communicate!!
4. Production Phase
![Page 7: The Design Process](https://reader036.fdocuments.in/reader036/viewer/2022071813/55a4ed891a28ab36408b457d/html5/thumbnails/7.jpg)
• Know how to ‘sell it’
• Make the file ‘client-friendly’ for reviewing (via email, web, print)
• Use proper communication skills for presenting the end result
• Submit the file properly if dealing with a printer
• Allow enough time for any revisions
5. Presentation Phase