The Department of Health

E-engagement using Facebook may be effective for publicity of OD in the local setting Top 3 reasons for registration at CODR Want to help others / seeing it as an act that should p g

be done Emotionally touched by stories of successful organ

donation reported in the mediap Clicking into and making registration through the CODR

website while web surfing Female gender, higher education level, and being single Female gender, higher education level, and being single

or married but without children were associated with more willingness to donate They are likely to be Facebook playersy y p y

ObjectivesObjectives To increase awareness / understanding of the

subject of “organ donation” To appeal to Facebook users’ emotions and call

for support for organ donation To provide a convenient means to register at To provide a convenient means to register at

CODR

Developed by DH in collaboration with FHB, dHA, HKMA and various NGO partners

Officially launched on 16 August 2011htt // g d ti g hk/f g http://www.organdonation.gov.hk/fanpage

N Ph

Like to become a fansLike to become a fans

OD LogoA d

New Photos

And sections

WallWall

Wall announcementsWall announcements

Online PollingOnline Polling

Allow fans to submit touching stories, which Allow fans to submit touching stories, which will be vetted and revised if needed

Announcement to variousAnnouncement to variousstakeholders upon officiallaunch and ask them toi i finvite more fans

Placement of E-banner at various websitesCODR website CODR website

DH website CHP website www.gov.hk website

Online advertising via yahoo! And MSN

No of Fans Registered at the OD FB Fan Page TC version

813862

900

1000

No. of Fans Registered at the OD FB Fan Page TC version

529581

630

728

813

600

700

800

283318

407

501 529

300

400

500

85150

0

100

200

16-A

ug-1

117

-Aug

-11

18-A

ug-1

119

-Aug

-11

20-A

ug-1

121

-Aug

-11

22-A

ug-1

123

-Aug

-11

24-A

ug-1

125

-Aug

-11

26-A

ug-1

127

-Aug

-11

28-A

ug-1

129

-Aug

-11

30-A

ug-1

131

-Aug

-11

01-S

ep-1

102

-Sep

-11

03-S

ep-1

104

-Sep

-11

05-S

ep-1

106

-Sep

-11

07-S

ep-1

108

-Sep

-11

09-S

ep-1

110

-Sep

-11

11-S

ep-1

112

-Sep

-11

13-S

ep-1

114

-Sep

-11

15-S

ep-1

1

A form of social mediaA form of social media Targets the younger population Potential for viral marketinggA collaborative effort

Thank you