The Democratization of Content Robby Robson Eduworks 15 April, 2008.

The Democratization of Content

Robby RobsonEduworks15 April, 2008

Outline

History Observations Thought Experiments Demonstration Discussion

Innovation 2008The Democratization of Content

What we are trying to do: 4 C’s


Interacting withContent

In the rightContext

Within aCommunity

AchieveCompetency*

* Skills, Knowledge, Abilities, Performance, etc.: also called Learning

Where we started: Rory McGreal’s Slides from WebNet ‘99


TAKING THE CLASSROOM ONLINE

(THE ACADEMY’S VIEW)

IN OTHER WORDS …


ANOTHER VIEW:

Learning is situated Learning is contextual Learning is personal

AND

LEARNING is not the same as BEING TAUGHT


As expressed by Wayne Hodgins*

just the right stuff to just the right person at just the right time and place in just the right way and with just the right context on just the right device and through just the right medium.”


“The vision of the future of learning is to be able get

*Strategic Futurist & Director World Wide Learning (Autodesk), 2002.

MASS CUSTOMIZATION

(INDUSTRY’S VIEW)

MADE POSSIBLE BY…


AN ABUNDANCE OF PERSONAL OPTIONS ENABLED BY THE USE OF

STANDARDIZED COMPONENTS

(INDUSTRY’S VIEW)

BUT (STILL) ABOUT GETTING “STUFF” TO LEARNERS

VERY ATTRACTIVE


TWO BIG CHANGES:



1.CONTENT IS ABUNDANT

2.USERS WANT CONTROL

BASIC QUESTIONS ABOUT THE RIGHT STUFF: WHOSE STUFF IS IT? WHAT CAN I DO WITH IT? WHO CONTROLS THE CHANNELS? WHO DECIDES IF IT IS RIGHT?


THEY

OLD ANSWER


WE

NEW ANSWER


OLD MODEL: CONTENT IS Produced by publishers Blessed by authorities Consumed by consumers Selected by me


NEW MODEL


When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. That to secure these rights, Governments are instituted among Men, deriving their just Powers from the consent of the governed, — That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed. But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new guards for their future security — Such has been the patient sufferance of these Colonies; and such is now the necessity which constrains them to alter their former Systems of Government. — The history of the present King of Great Britain is a history of repeated injuries and usurpations, all having in direct object the establishment of an absolute Tyranny over these States. To prove this, let facts be submitted to a candid world.

WHICH REQUIRES


EVOLUTION

Evolution of Business ModelsOLD MODEL NEW MODEL

Information is a scarce commodity

Money is made by controlling content Universities Publishers The Press Mobile providers …

Information is an abundant resource

Money is made by adding value to content Search Engines Online auctions Social Networks …

Evolution of StandardsOLD STANDARDS NEW STANDARDS

Standards encode proper uses

Standards lock content to prevent piracy and preserve authority

Standards are tightly controlled by a single authority

Standards facilitate unforeseen uses

Standards un-lock content to encourage creativity and enable mass customization

Standards are open, transparent, and profiled by communities

Evolution of WorkflowsOLD WORKFLOWS NEW WORKFLOWS

Rigid: Determined by tools

Owned by pros Instructional Designers Content developers Publishers

Focused on teaching

Fluid: Facilitated by technology

Evolved by users Subject Matter Experts Individuals Online communities

Focused on learning

Evolution of ToolsOLD TOOLS NEW TOOLS

Perform functions and have features

Are designed for specialists

Focus on creating content

Are monolithic

Offer services and support workflows

Are designed for all of us

Focus on adding value to content

Are modular and lightweight

NEXT … SOME PRE-RELEASE TECHNOLOGY

DISCLAIMERS:(1) I believe tools are important

(2) My company commercializes technology(3) I believe technology can aid democratization


Tenereo IS A TOOL FOR Grabbing content (From existing sources) Assembling content Editing content / adding assessments Adding design Adding context (Metadata / Objectives) Publishing content in SCORM 2004 format


Tenereo tries to automate as much of the process as possible. It relies on “ACE” (Automated Content Enhancement) technology

Tenereo is used for


and as part of traditional content development workflows

BUT WHAT IF . . .

Teachers and students could Easily mash up learning content Easily add / alter contextual elements such

as examples and pictures Easily create new learning objects that

could be tracked and recorded As Wiki’s let them do with Web pages …


THOUGHT EXPERIMENT

A student has found & stored several resources on calculus The student finds content on the Web and wants to share it

with her friends The student downloads it into an “L-MUT*” The student searches stored content by keyword. The student mashes up content from the Web content,

search results, and desktop The student adds a personalized page at the start The student publishes the content for later use The content is automatically tagged with metadata


*Learning Mash-Up Tool

CONTINUED …

The student is working with her teacher The teacher likes what the student has done and wishes to

Make it more instructionally sound Put it in an LMS

The teacher starts with an instructional design The teacher populates the design with content that

matches specific learning objectives The teacher adds a question or two The teacher publishes the results in SCORM format When students take the course, their progress is tracked Maybe even … the teacher can use knowledge of the

results to better direct the student.


DEMONSTRATIONTECHNOLOGY


Discussion(Some possible topics)

User generated learning User control of content New business models New tools and technology


Interested in talking further …


Please find me

The Democratization of Content Robby Robson Eduworks 15 April, 2008.

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