THE DELO INSTALLED PROGRAM - Catalys · PDF fileTHE DELO ® 2 The Delo® Installed...

THE DELO® INSTALLED PROGRAM

THE DELO®

Your advantage in a competitive market.

You’re out there. You know it’s true. Competition in the oil

change business is as tough as it gets. But, when you feature Delo®

products and proudly fly the Delo brand, you can be sure your

customers and prospective customers know you’re on the leading

edge of lubrication technology. They’ll know you’re installing

a product with a firm heritage of excellence, innovation and

reliability. They’ll recognize you as a trusted supplier of one of

the most popular and powerful brands in the market.

The Delo Installed Program rewards you for your brand loyalty

and quality commitment with:

• Quality Products

• Free Welcome Kit

• End User Promotions

• Merchandising Materials and Business Support

• Installed Advertising Allowance Program (IAAP)

The ProgramThe Delo Installed program helps you build your business.

Partners who commit to selling Chevron and Delo branded

products benefit from unparalleled merchandising and business

support. It’s simple. You commit to a purchase level and you

are instantly rewarded with product benefits. The Delo Installed

Program caters to two levels of partners: Builders and Installers.

Terms and ConditionsChevron Canada reserves the right to deny reimbursement

for expenditures and activities that do not meet the guidelines

set forth in this document and that are, in its opinion, in

violation of common business practices, regulations and

guidelines. Chevron Canada reserves the right to make

changes or terminate any or all of these programs at any time.

All advertising must comply with Chevron Canada identity

guidelines and all applicable advertising laws and regulations.

INSTALLED PROGRAM

The Delo® Installed Program

Table of Contents

Page 2 Delo Installed Program Outline Builder and Installer Levels

Delo Installed Welcome Kit Free Builder and Installer Welcome Kits to identify your business as a reseller of quality Chevron and Delo

branded products with a selection of interior signs, product decals, branding and customer service items.

Page 4 Consumer Promotions Ongoing promotions will focus on the features, advantages and benefits of Chevron’s quality brands

and products.

Page 5 New Account Merchandising Allowance Receive a merchandising allowance made available for Delo signage, merchandising, branding and

service materials.

Page 6-7 Installer Advertising Allowance Program (IAAP) Your essential resource to help cover the cost of customized ads, direct mail, point-of-purchase materials and vital

marketing support materials.

Page 8-9 Quality Consumer Products Powerful brand strength and name recognition in the lubrication industry. Chevron Limited Product Warranty.

Page 10-11 IAAP Approved Advertising Media and Requirements

Page 12-13 Sign Up Form, Redemption Chart and Summary

Page 14 IAAP Prior Approval/Expenditure Claim Form

1

THE DELO®2

The Delo® Installed Program – Builder Level

The Delo Installed Program – Installer Level

Be a Builder.The brand new category of Delo® Builder has been

established for Heavy Duty Motor Oil installers who value

the power of the Delo brand.

To qualify as a Delo Builder you must:Purchase a minimum of 21,000L of qualifying product,

which is comprised of a minimum of 20,000L of

conventional and 1,000L of premium products.

You receive:In return, partners receive tailored Welcome Kits

containing valuable store-front merchandising material,

end user promotions, Merchandising Allowance and can

earn funds to the Installed Advertising Allowance Program

(IAAP), redeemable online for advertising or marketing

material of your choice.

Be an Installer.The brand new category of Delo Installer has been

established for Heavy Duty Motor Oil installers who value

the power of the Chevron family of products.

To qualify as a Havoline Installer you must:Purchase a minimum of 5,250L up to 20,999L of qualifying

product, which is comprised of a minimum of 5,000L of

conventional and 250L of premium products.

You receive:In return, partners receive tailored Welcome Kits

containing valuable store-front merchandising material,

end user promotions, Merchandising Allowance and can

earn funds to the Installed Advertising Allowance Program

(IAAP), redeemable online for advertising or marketing

material of your choice.

Qualifying products include:Delo® 400 LE Engine Oil – 10W-30, 15W-40

Delo® 400 LE Synthetic Engine Oil – 5W-40

Delo® Extended Life Coolant/Antifreeze –

Concentrate, 50/50

Delo® ESI Gear Oil – 80W-90, 70W-90

Delo® Greases

Delo® Synthetic Transmission Fluid

INSTALLED PROGRAM 3

Your decision to join the growing team of partners buying and

promoting Delo® products has countless rewards. Let your

customers know that you are now a proud Delo supplier. You are

entitled to a free Welcome Kit containing the following valuable

merchandising items.

Builder Level Kit:

Installer Level Kit:

Free Installed Welcome Kit

Delo Illuminated Metal Sign (1) 4' x 4' with Lamps and Ballast. Installation not included.

A company product

SOLD HERE

A company product

SOLDHERE

© 2011 Chevron Lubricants Canada Inc. All rights reserved. All trademarks are the property of Chevron Intellectual Property LLC.

SOLD HERE

A company product

Delo Banner (1) 60" x 32". Heavy-duty polyvinyl construction, includes grommets. Quick and easy installation.

Delo Static Cling Service Reminders (2 rolls of 500 each)1 3/4" x 2 1/2". Non-personalized. Easily affi xed to your customer’s vehicle window.

Delo Wall Clock (1) 12" x 12". Battery powered.Easily mounts on wall.

Delo Hat (6)Cotton Hat with Delo logo on front & Chevron logo on side.

© 2011 Chevron Lubricants Canada Inc. All rights reserved. All trademarks are the property of Chevron Intellectual Property LLC.

SOLD HERE

A company product

Delo Banner (1) 60" x 32". Heavy-duty polyvinyl construction, includes grommets. Quick and easy installation.

Delo Static Cling Service Reminders (2 rolls of 500 each)1 3/4" x 2 1/2". Non-personalized. Easily affi xed to your customer’s vehicle window.

Delo Wall Clock (1) 12" x 12". Battery powered.Easily mounts on wall.

Delo Hat (6)Cotton Hat with Delo logo on front & Chevron logo on side.

Delo Countermat (1) 13" x 19". 10 mil. textured vinyl with 8 mil. rubber grip back.

Delo Countermat (1) 13" x 19". 10 mil. textured vinyl with 8 mil. rubber grip back.

Delo Tacker Sign (1) 48" x 36".Metal Tacker Sign.

SOLD HERE

SOLD HEREA company product © 2011 Chevron Lubricants Canada Inc. All rights reserved. All trademarks are the property of Chevron Intellectual Property LLC.

SOLD HEREA company product © 2011 Chevron Lubricants Canada Inc. All rights reserved. All trademarks are the property of Chevron Intellectual Property LLC.

THE DELO®4

End User Promotions

The Delo Installed Program offers continual business support

through the offering of hard-hitting consumer communications

and promotions.

Timely promotions are available throughout the year and are

continually being updated to feature varying products, services

– and reasons to buy. Promotions help provide an immediate

incentive to buy, ultimately helping to build your business.

INSTALLED PROGRAM 5

Merchandising and Business Support

A custom online Marketing SupportNet Program has been

designed to support your business building success every

step of the way. Online you will fi nd countless marketing,

merchandising and advertising material. Purchase items

with your Merchandising Allowance.

Merchandising AllowanceUpon program sign-up, you will automatically receive a

start-up allowance that is redeemable for merchandising

and promotional material available on the online

SupportNet program.

Builder Level Start-Up Allowance = $1,000

Installer Level Start-Up Allowance = $500

THE DELO®6

Installed Advertising Allowance Program (IAAP)

In addition to a start-up Merchandising Allowance,

program participants can earn valuable Installed

Advertising Allowance Program (IAAP) funds, based on

estimated annual volume purchases (consider your weekly

needs x 52 weeks). IAAP funds can be redeemed for

special business-building claim items such as Yellow Pages

listings or local ad placements.

Chevron provides reimbursement funding for:

Media

Direct Marketing

Promotions

Signage & Merchandise

Installer Advertising Allowance Program (IAAP)

This marketing allowance can be used for advertising,

equipment, signage and other approved marketing

activities (see pages 10 and 11).

A “virtual” fund is set up at the beginning of the calendar

year, with funds paid out as reimbursements. Unused

funds expire at the end of each calendar year.

Installers must fill out a Declaration/Validation of

Purchase Form to participate in the program.

The Installer Advertising Allowance Program is a powerful tool that ensures the marketing funds you need to drive customers into your lube facility are readily available.

DELO® DELIVERS CONFIDENCETMA company product

WHEN YOUR ENGINE PARTS ARE PROTECTED WITH DELO® EXTENDED LIFE COOLANT,EVERYTHING’S COOL.

© 2011 Chevron Lubricants Canada Inc. All rights reserved. CHEVRON and DELO are trademarks owned by Chevron Intellectual Property LLC. All other trademarks are the property of their respective owners.

NEW LABELE

YOUR

LOGO

HERE

YOUR

LOGO

HERE

Delo® Extended Life Coolant gives

you worry-free protection without

the need for additional additives,

even for hot-running EGR engines.

To learn more about Delo ELC

products and how they help you

keep your cool, visit us online at

www.deloperformance.com.

DELO® DELIVERS CONFIDENCETM

A company product© 2011 Chevron Lubricants Canada Inc. All rights reserved. Chevron, the Chevron Hallmark, Delo and Delo Delivers Confidence are trademarks owned by Chevron Intellectual Property LLC. All other trademarks are property of their respective owners.

YOUR

LOGO

HERE

YOUR

LOGO

HERE

NEW & IMPROVEDPACKAGIPP

NGIGI G

When you protect your truck’s parts,

you protect your livelihood. With so much

on the line, use the Delo ®o family of

products with ISOSYN ® Technology®

and Delo Extended Life Coolants.

Delo helps:

It’s the competitive edge that our

fleet customers use to help their

bottom line. To learn more about

the Delo family of products, visit

www.deloperformance.com.

YOU DEPEND ON YOUR PARTS.YOUR PARTS DEPEND ON DELO.®

INSTALLED PROGRAM 7

When and how should I seek pre-approval for

advertising?

There is no pre-approval needed for Chevron-produced

advertising templates. If you are not using

Chevron-produced advertising templates, you must

submit the proposed material using the form on page 14,

PRIOR to publication. The Chevron Advertising Centre

is available to approve ad content for non-Chevron

prepared materials.

When should I submit claims for reimbursement?

Claims should be submitted within 60 days of payment

for reimbursement. All claims for the prior year must

be turned in for reimbursement by February 28 of the

next year.

How do I submit claims and what is needed for

reimbursement?

Include the following information when submitting

a claim:

1. Fill out the form on page 14 that includes pre-approval

authorization if not using pre-approved Chevron

advertising material and the amount you expect to be

reimbursed based on the program guidelines.

2. Appropriate vendor/media invoices for all

reported costs.

3. For additional requirements, refer to “Required

Documentation” column on pages 10 and 11 for

corresponding approved media.

4. Installed IAAP Claim Reimbursement:

Online: www.chevronlubricantscanada.com/delo

Or Mail:

Chevron Canada IAAP Claim

c/o Marcom Group Inc.

1200 Courtneypark Drive East

Mississauga, ON L5T 1P2

Fax toll free: 1-888-565-7771

If you have questions, please contact your Chevron

Sales Representative or Lubrication Marketer.

When can I expect my reimbursement?

You can expect reimbursement from your “virtual”

funds within 30 days of Chevron’s receipt and approval

of claim.

THE DELO®8

Quality Heavy Duty Products

Delo® 400 LE Heavy Duty Motor OilExcellent Protection for Heavy Duty Gasoline and Diesel Engines

■ Exceeds industry and engine performance requirements

■ An industry leading premium quality “universal” engine oil

■ Provides outstanding anti-wear protection

■ Excellent viscosity control

Delo® Extended Life Coolant/AntifreezeFor All Fuel Type Heavy-Duty Engines used in On-Road and Off-Road Applications

■ 1.2 million km (750,000 miles)/15,000 Hours/8 Years of Service Life With No Extender Needed

■ Delo Extended Life Coolant/Antifreeze products are heavy duty engine coolants that use a patented organic corrosion inhibitor technology called aliphatic carboxylates

■ Delo ELC is free of nitrates, borates, silicates, phosphates and amines

■ These products contain nitrites and molybdates for additional cylinder liner protection

Delo® 400 LE Synthetic SAE 5W-40 Engine Oil■ Delo 400 LE Synthetic SAE 5W-40 is a mixed-fl eet motor oil

recommended for naturally aspirated and turbocharged four-stroke diesel engines and four-stroke gasoline engines in which the API CJ-4 or API SM service categories and SAE 5W-40 viscosity grades are recommended. It is formulated for engines operating under severe service and a wide range of climatic conditions

■ 100% synthetic engine oil which exceeds industry and engine manufacturers’ performance requirements

■ Promotes consistent cold engine starting. Optimal for gasoline and diesel engines operating in sub-zero temperature

INSTALLED PROGRAM 9

Quality Heavy Duty Products

Delo® Gear LubricantsOutstanding Corrosion and Wear Protection

■ Provides optimum fuel economy and durability

■ Minimizes friction resulting in cool operating temperatures

■ Provides outstanding anti-wear protection

■ Long lubricant life

Delo® Synthetic Transmission FluidSpecially formulated for extended drain and severe service

■ Extended drain capabilities – Proven fi eld performance for on-highway drain intervals of 804,000 km (500,000 miles) and greater

■ A high viscosity index and low pour point – Provides extremely broad operating temperature ranges when compared with conventional mineral oil based lubricants

■ Highly stable when exposed to severe heat, it promotes exceptional high temperature lubrication for extended drain intervals

Chevron Greases and Gear LubricantsOutstanding Corrosion and Wear Protection

Chevron Greases Offer:

■ Water resistance

■ Corrosion protection

■ Oxidation stability

■ Simplifi ed lubrication

Chevron Gear Lubricants Offer:

■ Minimal wear

■ Seal compatibility

■ Long lubricant life

THE DELO®10

IAAP Approved Advertising Media and Requirements

MARKETING ACTIVITY REQUIRED DOCUMENTATION CRITERIA

PRINT: (100%)All general-interest daily, Sunday and weekly periodicals qualify, provided they have coverage in your trading area and their advertising rates can be verifi ed through an independent audit.

NEWSPAPER INSERTSDIRECT MAIL CATALOGUES (100%)

Prior approval must be obtained if you are not using a Chevron-prepared advertisement.

Full-page tear sheet of each ad showing name of publication and date of advertising.

Detailed invoice showing ad size, rate billed and total ad cost.

A completed Prior Approval/Expenditure Claim Form.

Complete original copy of printed piece.

Printer’s invoice showing quantity.

Newspaper/Publication invoice(s) showing insertion charges, or postal invoice with quantity and date.

Delo logo must be prominently displayed.

A clearspace of 0.5x must be maintained around the Delo logo and the Chevron Hallmark endorsement where x = height of the "D" in the Delo wordmark and the height of the Chevron hallmark.

No competitive brands may be featured.

Delo Motor Oil and Delo Extended Life Anti-Freeze/Coolant logos must conform to the following proportions:

YELLOW PAGESDISPLAY AD: (100%*)* Reimbursement limited to 50% of

total earned accruals.

Claims are processed directly by the Chevron SupportNet.

Full-page tear sheet showing directory code and publication date (or cover of book).

Copy of publisher’s contract showing ad size, rate billed and total ad cost.


Ad must appear in a classifi cation promoting the retail sale of lubricants, such as “Oil Change & Lube” or “Truck Repair & Services”.

Ad must feature Delo logo.


YELLOW PAGES TRADEMARKLISTING: (100%)

A completed Prior Approval/Expenditure Claim Form. Ad will appear under the heading of “Oil Change Services”.

Must use Chevron-prepared ad materials.

RADIO/TELEVISION: (100%)Media buys must be placed within quality programming which does not contain controversial matter.

Prior approval must be obtained if you are not using a Chevron-prepared advertisement.

Station invoice identifying spot number, length of each spot, cost per announcement, time of spot and program during which spot aired.

Copy of script aired bearing the broadcast-approved certifi cation.


Only spot announcements qualify. In producing broadcast spots, the Delo Motor Oil name must be mentioned no less than:

Spot Length: :60 :30 :15 or :10

Installer 3 2 1


A clearspace of 0.5x must be maintained around the Delo logo and the Chevron Hallmark endorsement where x = height of the "D" in the Delo wordmark and the height of the Chevron hallmark.


LUBRICATION EQUIPMENT: (100%*)* Reimbursement limited to 25% of total IAAP Funding.

Supporting documentation/invoice of purchase (no maintenance or installation charges will be paid).

Requires pre-approval by your Chevron Sales Representative or Lubrication Marketer.

Suggested items include: fi lter crushers, pumps, reels, metered heads, regulators.

BILLBOARDS: (100%) Prior approval must be obtained if you are not using a Chevron-prepared advertisement.

Outdoor company invoice detailing period.

Photograph of the location.



A clearspace of 0.5x must be maintained around the Delo logo and the Chevron Hallmark endorsement where x = height of the “D” in the Delo wordmark and the height of the Chevron hallmark.


Logo Height ¼" to ½" ½" to ¾" ¾" to 1" 1" to 1½" Larger than 1 ½"

Ad Sizes(in sq. inches) Up to 25 25 to 40 40 to 70 70 to 100 Larger

than 100

INSTALLED PROGRAM 11

IAAP Approved Advertising Media and Requirements

MARKETING ACTIVITY REQUIRED DOCUMENTATION CRITERIA

MERCHANDISING MATERIALS: (100%*)Signs, banners, display racks, decals, windshield stickers, mats, menu board, fender covers, etc.

* Reimbursement limited to 50% of total earned accruals.

Invoice from Marcom Group or Unifi ed Resources, Inc. or any Chevron-approved vendor.

Outdoor company invoice detailing period.


Following is the approved supplier for specialty and promotional items and signage:

Delo Signage and Merchandising Catalogue

Chevron SupportNet1-888-565-7771www.chevronlubricantscanada.com

ONLINE DISPLAY (100%) Vendor Invoice.


Link to Operator location and www.deloperformance.com.


WEBSITE DEVELOPMENT (50%) Vendor Invoice.


Link to Operator location and www.deloperformance.com.


PROMOTIONS (100%) Supporting documentation of promotion enrollment. Fees for POP Kit.

Important Note: The purpose of these marketing programs is to offer incentives for advertising Delo products. Use of Chevron-prepared ads, logos, productillustrations and broadcast spots as set forth in this brochure require no prior approval. Approved advertising templates are available from the Chevron SupportNet. Chevron retains the right to approve creative content for all advertising.

General Conditions: All claims will be processed through the Chevron SupportNet according to the requirements outlined in this program. Chevron Canada will only pay for its proportionate share of any advertising. Eligibility for reimbursement is subject to availability of funds.

THE DELO®12

Anticipated Annual Volume

Welcome Kit Merchandising Start Up Funds

IAAPFunds

Total Program

Value

Builder Level21,000L of qualifying product (20,000L of Conventional products and 1,000L of Premium products)

Conventional Volume

Premium Volume

Total Volume

Valued at$1,000.00

$1,000.00

Installer Level5,250L – 20,999L of qualifying product (5,000L of Conventional products and 250L of Premium products)

Conventional Volume

Premium Volume

Total Volume

Valued at$500.00 $500.00

Sign Up Form Or visit www.chevronlubricantscanada.com/delo.

Program ComparisonBuilder and Installer Levels at a quick glance

Delo® Installed Program Sign Up/Registration Form

Check one: Builder Level ❏ Installer Level ❏

Complete all of the following information.

1. Builder/Installer Information

Name Chevron Account#

Mailing Address City Province Postal Code

Phone # ( ) Fax# ( ) Contact Person

HST # Email

Chevron Signature Class Marketer Name:

Signature Class Sales Representative Name:

2. Equipment Profi le

• Who owns the equipment?

• Are you interested in owning your equipment?

• What equipment is involved?

• When is the contract up?

• Any supply agreement?

• What is the amortized value of the equipment?

3. Declaration/Validation of Purchase Chart

During the period (Month/Day/Year) to (Month/Day/Year)

Owner name Owner Signature Date

INSTALLED PROGRAM 13

L

Estimated Annual Volume L/KgMotor Oil Products

Rate IAAP Funds

Delo® 400 LE Engine Oil – 10W-30 L x $0.07 $

Delo® 400 LE Engine Oil – 15W-40 L x $0.07 $

Delo® 400 LE Synthetic Engine Oil – 5W-40 x $0.25 $

Total Premium Motor Oil TOTAL A TOTAL F $

Total Conventional Motor Oil TOTAL B L

Coolants & ESI Gear OilRate IAAP Funds

Delo® Extended Life Coolant/Antifreeze x $0.05 $

Delo® ESI Gear Oil L x $0.25 $

Total Premium Coolant/Antifreeze TOTAL C $

Total ESI Gear Oil TOTAL D L TOTAL G $

Grease & Transmission FluidRate IAAP Funds

Delo® Greases Kg x $0.25 $

Delo® Synthetic Transmission Fluid L x $0.25 $

Total Grease & Transmission Fluid TOTAL E L TOTAL H $

Total Premium Motor Oil TOTAL A

Total Conventional Motor Oil TOTAL B L

Total Premium Coolant/Antifreeze TOTAL C TOTAL F $

Total ESI Gear Oil TOTAL D L TOTAL G $

Total Grease & Transmission Fluid TOTAL E L TOTAL H $

Grand Total L TOTAL $L

L

L

L

L

L

Estimated Annual Volume L/Kg

Estimated Annual Volume L/Kg

Mail or fax completed form to:Delo Installed Programc/o Marcom Group Inc.1200 Courtneypark Drive East Mississauga ON L5T 1P2

Fax toll free: 1-888-565-7771

THE DELO®

© 2011 Chevron Lubricants Canada Inc. All rights reserved. All trademarks are the property of Chevron Intellectual Property LLC. CH2011DIBE _12-11

14

2. PRIOR APPROVAL (NOT REQUIRED FOR CHEVRON LUBRICANTS-PREPARED MATERIAL. PLEASE ALLOW 10 DAYS FOR PRIOR APPROVAL.)

APPROVED MEDIA ESTIMATED COST SUPPORTNET APPROVAL

IAAP Prior Approval/Expenditure Claim Form

Copy this blank form and complete all of the following information.

3. CLAIM INFORMATION/DETAILS OF ADVERTISING COST

AD DATE PRODUCT ADVERTISED MEDIA NAME AD SIZE OR TIME RATE % CLAIMED TOTAL COST AMOUNT CLAIMED

4. COMPLETE INFORMATION

All claims must include copies of invoices, ads, photos or broadcast scripts. I attest that the above information is an accurate statement of our costs.

Owner or Chevron LBM Signature Date

Company Name

When submitting this Expenditure Claim Form you should:

1. Attach appropriate vendor/media invoices for all reported costs.

2. Attach other documentation as specified in the Delo® Installed Program brochure.

1. INSTALLER/MARKETER INFORMATION

Installer Name Chevron Account #

Mailing Address City Province Postal Code

Phone # ( ) Fax # ( )

Contact Person Email

Lubrication MarketerCompany Name

Address City Province Postal Code

Phone # ( ) Fax # ( )

Contact Person Email

5. MAIL OR FAX COMPLETED FORM TO: Chevron Business Centre Installed Team Chevron Canada IAAP Claim c/o Marcom Group Inc. 1200 Courtneypark Drive East Mississauga ON L5T 1P2

Fax toll free: 1-888-565-7771

THE DELO INSTALLED PROGRAM - Catalys · PDF fileTHE DELO ® 2 The Delo® Installed...

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