The TWO REASONS

1. To bring readers to YOU

2. To get them to sign up for your email list

XX To sell books XX

you need anAUTHOR WEBSITE

THE

1. You give someone your link

2. Someone buys your book

3. Someone finds you accidentally

PATHS three

DRIVE YOUR OWN TRAFFIC

AMAZON DRIVES TRAFFIC

CONTENT MARKETING

Common

No trafficBecause you aren’t writing articles about things your readers are searching for.

No sample writingReaders can’t be convinced that your writing is good. They need to see it for themselves. Show, don’t sell.

Too many optionsMake it easy. Give them the choice you want them to make.

MISTAKES

WHAT most

Pitching to strangersIt takes 7 times to get their interest; but by then they’re sick of you.

Making too big an askYou can get people to do ONE thing, if you give them a reason. Don’t ask for favors.

Bad DesignNothing you do will work if your website is ugly. No website is better than an ugly website.

AUTHORS are DOING WRONG

A blank canvas

an author’s

1. Content that attracts readers

2. Powerful offer that gets signups

BAD DESIGN

BLOGWEBSITE

LANDING PAGE

versus

versus

?

A blank canvas

an author’s

WORST ENEMY

is

The difference between you and

JK ROWLING

Go Simple is better than ugly. Start with something simple, a clean minimal template, Don’t mess it up.

★ Keyword-rich content★ Must load super fast★ Give them a quick win ★ Keep them on page ★ Tell them what to do ★ Must be responsive

MINIMAL

ATTRACT

By giving them what they’re looking for.

yourREADERS

· Apply These 6 Secret Techniques To Improve Science Fiction· Believing These 6 Myths About Science Fiction Keeps You From Growing· Don’t Waste Time! 6 Facts Until You Reach Your Science Fiction· How 6 Things Will Change The Way You Approach Science Fiction· Science Fiction Awards: 6 Reasons Why They Don’t Work & What You Can Do About It· Science Fiction Doesn't Have To Be Hard. Read These 6 Tips· Science Fiction Is Your Worst Enemy. 6 Ways To Defeat It· Science Fiction On A Budget: 6 Tips From The Great Depression· Knowing These 6 Secrets Will Make Your Science Fiction Look Amazing· Master The Art Of Science Fiction With These 6 Tips· My Life, My Job, My Career: How 6 Simple Science Fiction Helped Me Succeed· Take Advantage Of Science Fiction - Read These 6 Tips· The Next 6 Things You Should Do For Science Fiction Success· The Time Is Running Out! Think About These 6 Ways To Change Your Science Fiction· The 6 Best Things About Science Fiction· The 6 Biggest Science Fiction Mistakes You Can Easily Avoid· The 6 Most Successful Science Fiction Companies In Region· Think Your Science Fiction Is Safe? 6 Ways You Can Lose It Today· Thinking About Science Fiction? 6 Reasons Why It’s Time To Stop!· 6 Places To Get Deals On Science Fiction· 6 Reasons People Laugh About Your Science Fiction· 6 Amazing Science Fiction Hacks· 6 Awesome Tips About Science Fiction From Unlikely Sources· 6 Creative Ways You Can Improve Your Science Fiction· 6 Easy Steps To More Science Fiction Sales· 6 Effective Ways To Get More Out Of Science Fiction· 6 Enticing Ways To Improve Your Science Fiction Skills· 6 Examples Of Science Fiction· 6 Facts Everyone Should Know About Science Fiction· 6 Guilt Free Science Fiction Tips· 6 Incredible Science Fiction Examples· 6 Incredible Science Fiction Transformations· 6 Key Tactics The Pros Use For Science Fiction· 6 Science Fiction April Fools· 6 Science Fiction Mistakes That Will Cost You $1m Over The Next 10 Years· 6 Science Fiction You Should Never Make· 6 Life-saving Tips About Science Fiction· 6 Little Known Ways To Make The Most Out Of Science Fiction· 6 Mesmerizing Examples Of Science Fiction· 6 Most Well Guarded Secrets About Science Fiction· 6 Must-haves Before Embarking On Science Fiction

· 6 Reasons Your Science Fiction Is Not What It Could Be· 6 Ridiculously Simple Ways To Improve Your Science Fiction· 6 Secrets About Science Fiction They Are Still Keeping From You· 6 Signs You Made A Great Impact On Science Fiction· 6 Simple Ways The Pros Use To Promote Science Fiction· 6 Solid Reasons To Avoid Science Fiction· 6 Steps To Science Fiction Of Your Dreams· 6 Stories You Didn’t Know About Science Fiction· 6 Strange Facts About Science Fiction· 6 Stunning Examples Of Beautiful Science Fiction· 6 Stylish Ideas For Your Science Fiction· 6 Super Useful Tips To Improve Science Fiction· 6 Surprisingly Effective Ways To Science Fiction· 6 Things To Demystify Science Fiction· 6 Things You Can Learn From Buddhist Monks About Science Fiction· 6 Things You Didn't Know About Science Fiction· 6 Things You Have In Common With Science Fiction· 6 Things You Must Know About Science Fiction· 6 Things Your Mom Should Have Taught You About Science Fiction· 6 Tips About Science Fiction You Can't Afford To Miss· 6 Tips For Science Fiction Success· 6 Tips For Science Fiction· 6 Tips That Will Make You Guru In Science Fiction· 6 Tips To Reinvent Your Science Fiction And Win· 6 Tips To Start Building A Science Fiction You Always Wanted· 6 Tips With Science Fiction· 6 Tricks About Science Fiction You Wish You Knew Before· 6 Unforgivable Sins Of Science Fiction· 6 Unheard Of Ways To Achieve Greater Science Fiction· 6 Very Simple Things You Can Do To Save Science Fiction· 6 Warning Signs Of Your Science Fiction Demise· 6 Ways Create Better Science Fiction With The Help Of Your Dog· 6 Ways Facebook Destroyed My Science Fiction Without Me Noticing· 6 Ways Science Fiction Can Make You Invincible· 6 Ways Sluggish Economy Changed My Outlook On Science Fiction· 6 Ways To Get Through To Your Science Fiction· 6 Ways To Immediately Start Selling Science Fiction· 6 Ways To Keep Your Science Fiction Growing Without Burning The Midnight Oil· 6 Ways To Master Science Fiction Without Breaking A Sweat· 6 Ways To Reinvent Your Science Fiction· 6 Ways Twitter Destroyed My Science Fiction Without Me Noticing· 6 Ways You Can Get More Science Fiction While Spending Less· 6 Ways You Can Grow Your Creativity Using Science Fiction· 6 Ways You Can Reinvent Science Fiction Without Looking Like An Amateur· 6 Ways You Can Use Science Fiction To Become Irresistible To Customers· Using 6 Science Fiction Strategies Like The Pros· Warning: These 6 Mistakes Will Destroy Your Science Fiction· You Can Thank Us Later - 6 Reasons To Stop Thinking About Science Fiction· You Will Thank Us - 6 Tips About Science Fiction You Need To Know· Best Science Fiction Android Apps· Best Science Fiction Tips You Will Read This Year· Best 40 Tips For Science Fiction· Should Fixing Science Fiction Take 40 Steps?· The A - Z Of Science Fiction· The Next 40 Things To Immediately Do About Science Fiction

TWEAKYOURBIZ.COM TITLE GENERATOR

and

Multiply your efforts; get backlinks.

GUEST

REUSE

POST

CONTENT

Do Find a way to help other authors in your genre. It’s good for you!

★ Review their books★ Interview them★ Host group events ★ Blog tours ★ Link exchange★ Swap articles★ (Check site authority)

FAVORS

and

Hook them with a taste, get them begging for more.

TASTER

NIBBLE

TEXTS

NOVELS

★ Free chapters★ Free book or story★ Free books for life★ Postcards or bookmarks★ Bonus material★ A PDF list

Top female heroes of X genre of all timeThe great passages about (time/life/topic) from 25 bestselling (genre) books25 amazing (genre) books you’ve probably never heard of15 sci fi super powers that are starting to become possibleMy top 10 favorite passages from (Harry Potter/Stephen King/The Hunger Games)

1. Must be responsive

20 OPT-IN Bribes

★ Character letter★ A quiz★ Postcards ★ Bookmarks★ Case study

➔ LANDING PAGE➔ SOCIAL PROOF

★ Bonus material★ A big prize★ Give yourself★ Removed scenes★ Prequel★ Backstory★ Email series★ Book cheat sheets★ Blueprints

Badass F O R W R I T E R S

ONLY the

It’s up to you to build the relationship

Give more | Sell less | Give a shit

BEGINNING

MAKE IT beautiful

Tools that prevent bad design & are easy to use

Wordswag | Leadpages | Squarespace

Derek Murphy

derekmurphy@creativindie.com

www.creativindie.com

MAKE THEM feel it

T H A N K S