The definitive guide to a must-have knowledge

For further enquiries

Call us : 03 7931 1833

Email us : [email protected]

Or drop by to see us: Monday – Friday, 9.30 AM – 6.30 PM

Our office address:

Unit 01, Level 13A, Block 2, VSQ @ PJ City Centre, Jalan Utara,

Section 14, 46200 Petaling Jaya

DURATION 2 months, 17 Lessons

DATES 26 June 2018 – 30 August 2018

TIME Tuesdays & Thursdays

7.30 PM – 9.30 PM

VENUE Level 10, Block 2, VSQ @ PJ City Centre,

Jalan Utara, Section 14, 46200 Petaling Jaya

COURSE FEE RM 3,080 Early Bird Rate (before 14 June)

RM 3,300 Normal rate

Notes:

a) Returning TAP participants receive RM200 off the course fee

b) This course is fully HRDF-claimable

INTRODUCTION

With the rapid shift of advertising from traditional media to online platforms, it is becoming vital for

marketers to be well-versed in digital marketing strategies. This course will provide a solid

foundation in the key concepts, methodologies and tools of digital marketing that are perpetually

evolving.

WHO SHOULD ATTEND

Aspiring marketers and current marketers who require an overview of digital marketing.

Advertising professionals who want to strengthen their foundational knowledge of digital

marketing.

Small-business owners, entrepreneurs, brand managers and people in similar roles who

want their company to gain substantial online presence.

For anyone who is interested to update themselves and stay relevant in this digital age.

LEARNING OUTCOMES

Upon completion of this course, participants will:

Have deeper knowledge in the concepts of digital marketing.

Understand the advantages of utilising the various channels of digital marketing for

business.

Be capable of planning a digital campaign using the relevant digital marketing tools.


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Our office address:



ABOUT THE TRAINERS

Ryan Abhisheik Victor

Data Wizard at FLEXIROAM

Ryan began his career in online marketing at

Stephen Pierce International. There, he enabled

clients to start-up online businesses. With his

valuable experience in online marketing, he moved

temporarily to India and started 2 businesses based

on online marketing.

Upon returning to Malaysia, he further built his experience through Search Engine

Optimization consulting for a brands including Prescott Hotel. He takes pride in increasing

monthly traffic by 100% in a span of 1 year (Prescott).

He then started off his own agency called Loud Zebra Digital, working with start-ups to help

them get full understanding of online marketing before spending any money on online

advertising. One of the brands he worked with was HH Choo where he guided them in

getting their branding right and using Facebook marketing the right way.

Ryan is very passionate about data and that had landed him on a contract job for Samsung

to be their social media analyst.

After a total of 9 years working with notable brands in online marketing, Ryan now has

joined the leading global mobile network provider, FLEXIROAM.


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ABOUT THE TRAINERS

Daryll Tan

Co-Founder of OpenMinds Resources

Daryll ventured into establishing his own talent

management and video marketing business at the

age of 21. He then merged his company and is now

the Co-Founder of OpenMinds™ Resources;

together with his partners, growing the company’s

valuation to USD3Million in 4 years.

Specialising in creative marketing and ideation, he serves wholeheartedly to manage client

relationships, consult industry leaders on social media positioning, oversee strategic digital

solutions to solve business problems and to engage the intended target audience; building

brands as a result.

He is also heavily involved in startup development where he offers strategic business advice

and solutions to budding entrepreneurs. His role also revolves around entrepreneurship,

partnership development and social media consultation. He has consulted high profile

brands like CIMB Group, Celcom, Sunway, Nestlé, KyoChon, Encorp Berhad and many more.

Daryll is very passionate about building businesses and, most importantly, entrepreneurs

that will relentlessly persevere for a good cause.


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PROGRAMME SCHEDULE

# Date Topic Trainer

1 26 June 2018 (Tuesday)

An Introduction to Digital Marketing - How did Digital Marketing start - What is Digital Marketing and how is it relevant? - Traditional vs Digital Marketing - Internet Marketing vs Digital Marketing - Digital marketing for big vs small businesses - The importance of gathering and analysing your

data

Key Concepts of Digital Marketing - One size does not fit all - ROI: branding vs sales - Web design and implementation - Strategizing - Tracking and Analytics - Optimising and Improving

Ryan + Daryll

2 28 June 2018 (Thursday)

Web Design Best Practices - Does your business need a website? - What type of website do I need? - How much does a website cost - Where can I get a website created? - Tech specs of common websites - Responsive design - Optimising your website for conversions

Ryan

3 3 July 2018 (Tuesday)

Hands on Lab Session Ryan


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4 5 July 2018 (Thursday)

Content Marketing - Content generation vs content curation - Blogging / article writing - Video marketing - Podcasting

Email Marketing - Introduction to email marketing - Where to get content for emails - Choosing an email marketing service - Formatting a simple newsletter - Auto response emails - EDM 'blasts' - How to optimize open rate by split testing

Daryll


Online Business Models 1 - Lead generation - E-commerce - E-learning

Online Business Models 2 - Events - Web applications (Software As A Service - SAAS) - Mobile applications

Social Media Marketing - What is social media? - Which social media platform is best - Content generation vs aggregation - Developing a content schedule - Engagement vs Interaction - Responding to comments

Daryll


Search Engine Optimisation - The basics of SEO - On site SEO - Offsite SEO / Local based SEO - How SEO affects Google Advertising budgets

Ryan


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Online Advertising / Pay Per Click Marketing - Introduction to Google Adwords and Adsense

Networks - Google Keyword research - Setting up your first Google Adwords campaign - Tracking conversions - Retargeting - Optimising your campaign

Ryan


Hands-on lab session Ryan


Facebook Strategies I - Basics of Facebook - Page vs Profile - what's the difference? - Creating an effective Facebook page

Facebook Strategies II - Populating content onto your page - Ideal Facebook image dimensions - Getting Facebook fans from your website - Facebook plugins

Ryan




Facebook Strategies III - Facebook contests - Facebook plugins - Facebook advertising basics - Running a Facebook advertising campaign - Using Data to quantify if we are reaching the

right audience

Facebook advertising advanced strategies - Retargeting - Targeting competitors - Conversion tracking

Ryan

12 2 Aug 2018 (Thursday)



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13 7 Aug 2018 (Tuesday)

Outsourcing - Top places to outsource - How to use Elance.com & Freelancer.com - Outsourcing to individuals - Dealing with web developers/ designers

Ryan

9 Aug 2018 NO CLASS


LinkedIn Strategies - Introduction to LinkedIn - Creating a LinkedIn profile and company page - LinkedIn Advertising

Instagram Strategies - Introduction to Instagram - Creating an Instagram account - Instagramming for business marketing

Daryll

15 16 Aug 2018 (Thursday)

Developing A Digital Marketing Strategy - Brainstorming and identifying pillar themes - Setting a timeline in place - Designing the collaterals - Scheduling content - Running campaigns/ contests - Running advertising - Engaging and responding - Tracking results - Optimising and improving results

Useful Tools - Social media - Tracking / analytics - Google tools - Project management - Finance management

Daryll


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Revision Class with feedback from trainers Ryan + Daryll

23 Aug 2018 Assignment Group Meeting – NO CLASS


Graded In-Class Project Take a brand and give them an online makeover!

Ryan + Daryll

ASSESSMENTS

In class exercises and assignments will be given throughout the course. Certain graded

assignments will contribute to your final grade.

Upon successfully passing the final grade, participants will receive a Certificate of

Achievement.

Otherwise, a certificate of attendance will be given if the participant attends more than 75%

of the course.


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TESTIMONIALS

Hear what others have to say about the course.

I am very satisfied with the Digital Marketing course as it has met my needs. I

consider it an investment well spent.

The trainer is professional, attentive and friendly to participants. Study materials

provided are well prepared, yet easily understood. I have now increased my

digital knowledge and skills.

Marina Tyrykina, Graphic Artist at CardSys Sdn Bhd

Very relevant and useful for marketing in this day and age! I now have the most

updated digital strategies to recommend to my clients.

Mahesh, Web Designer at TM Media

The content is very up-to-date on the latest developments and trends in Digital

Marketing. As a marketing communications specialist, the course helped me

jumpstart my switch from conventional marketing to digital marketing.

Raj, Account Manager at CD Advertising

I achieved my learning objective through this course. Coming from the industry,

the trainer generously shares his experiences.

Samantha Siew, Treasury Specialist


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HOW TO REGISTER

Register via our online form here: https://www.tap.iact.my/ept-registration/

A tax invoice will be sent to the registered participant or HR officer within 5 business days of

the registration.

REGISTRATION POLICY

1. Kindly note that all registrations are considered confirmed bookings.

2. In the event that a participant is unable to attend, a replacement delegate can be sent

or the seat can be deferred upon appeal.

3. Deferment to the next intake will only be allowed under special circumstances,

subject to the discretion of the management of TAP.

4. A deferment to the next intake of a given course will be accompanied by an

administration fee of RM200. Any given seat can only be deferred to a maximum

duration of 12 months from the initial course starting date.

5. No refunds will be issued for no-shows or cancellations.

6. TAP reserves the right to change or cancel this course due to unforeseen

circumstances, in which case payment received will either be refunded or credited

into future courses.

PAYMENT DETAILS

Full payment must be received upon receipt of tax invoice. The seat will be released to other

participants if payment is not made by the start date of the course.

Payment can be made via:

1. Online transfer or direct bank-in to “KOLEJ IACT SDN. BHD.”

[Public Bank Berhad account no.: 3-0792488-25]

(Upon payment, please email a copy of the payment receipt to

[email protected])

2. Cheque made payable to “KOLEJ IACT SDN. BHD.”

3. Credit card at our office

https://www.tap.iact.my/ept-registration/


Call us : 03 7931 1833



Our office address:



WHERE TO FIND US

For more information on our courses and training, visit our website:

https://www.tap.iact.my/

https://www.tap.iact.my/

The definitive guide to a must-have knowledge · Or drop by to see us: Monday – Friday, 9.30 AM...

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