The Data-Driven Truth About Women and eSports

© 2017 SuperData Research. All rights reserved.

THE DATA-DRIVEN TRUTH ABOUT WOMEN AND ESPORTS XLIVE ESPORTS SUMMIT 2017

@stephinaners @_superdata

STEPHANIE LLAMAS VP, Research and Strategy

@stephinaners

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Proven model of data partnerships

DATA TYPE SCOPE PARTNERSPayment Providers TransacDons 78M uniques Digital River, PaySafeCard,

HiPay, E-Prepag, Fortumo

Publishers Usage 425,000 uniquesTHQ Nordic, Born Ready Games,

Reloaded, Infinite Games Publishing, Playspace, Flowplay, 5th Planet Games

Esports teams Viewership 3 years of historical data FnaDc, Astralis, Heroic, Godsend

VR/AR Usage 100,000 unique devices CCP Games, Linden Labs, VR/AR AssociaDon, Unity


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“To play video games has become the norm; to not play video

games has become the excepHon.”

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-Jesper Juul

5Sources: Entertainment market revenue from MoBon Picture AssociaBon of America, Recording Industry AssociaBon of America, NaBonal Cable & TelecommunicaBons AssociaBon, and the Newspaper AssociaBon of America. Demographic data from the Entertainment SoMware AssociaBon, 2016 EssenBal Facts About the Computer and Video Game Industry.


Cable TV -0.10%

Broadcas8ng TV -0.62%

Video Games +7.87%

Newspapers -8.19%

Radio -1.10%

Magazines -6.77%

Film Box Office +1.74%

Music -4.76%

2015 Revenue for US entertainment markets Ranked by size in $ billions, CAGR: 2005-2015

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18%

29% 27%

26%

59%

41%Male AGE GENDER

36 - 49 50+

18 - 35 < 18

Female

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The American Gamer


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2016 2017 2018 2019 2020

$11.5B

$9.2B

$7.4B

$6.2B

$5.1B

$123.4B

$114.5B

$105.3B

$96.5B

$87.5B Digital Games

$92.6B

$102.7B

$112.7B

$123.6B

$134.9BWorldwide Gaming Media Revenue

Interactive Media • Immersive Games* • Gaming Video Content • eSports

*Immersive Games are anything played in virtual, augmented, or mixed reality.

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“I didn’t have gamer friends… When I found Twitch and saw

that so many people were sharing their experience together, I just really wanted to get on board.”

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-Mia aka “seriesoTlurs” 28K followers on Twitch


More people watch gaming video than HBO, NePlix, ESPN and Hulu combined.

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666MWorldwide gaming video content viewers (2017)

325MPopulaBon of the U.S.

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Amazon’s Twitch is focused on games and has a larger audience (185M) than legacy channels and services like ESPN.

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YouTube (GVC only)

Twitch viewers

HBO subscribers

SpoBfy users

Ne]lix subscribers

ESPN subscribers

iHeartRadio users

Pandora users

Hulu subscribers

12M

81M90M90M93M100M134M

185M

517M

@stephinaners


2016 2017 2018 2019

743M701M666M

609M

Total worldwide viewers

Audiences like to watch onlineEsports viewership as part of total gaming video audience Total viewers, worldwide

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Gaming video content


2016 2017 2018 2019

743M701M666M

609M

Total worldwide viewers

Audiences like to watch onlineEsports viewership as part of total gaming video audience Total viewers, worldwide

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@stephinaners

330M299M258M

214M

Gaming video content

Esports



“The games industry is always mirroring back to boys and men that ‘you belong here’. Rarely are women gamers given this kind of

aYenHon.”

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-T.L. Taylor

85% male

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15% female

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7M viewers in the U.S. are female


The American Esports Viewer Who they are

15Male Female

50%65%

To learn game strategy

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The American Esports Viewer Why they watch

16Male Female

50%65%

To learn game strategy

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Male Female

57%47%

To support their favorite team/players

The American Esports Viewer Why they watch

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@stephinaners

Casual Mid-core Hardcore

19%

63%

19%

Casual Mid-core Hardcore

36%45%

18%

General Females


The American Esports Viewer How they play

18General Female

3.42.7

Average number of games played each month

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The American Esports Viewer What they do

19General Female

3.42.7

General Female

$41$33

Average number of games played each month

Monthly spending on addiBonal content

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The American Esports Viewer What they do


“Alone we can do so liYle. Together we can do so much.”

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-Helen Keller

THE FUTURE IS FEMALE: HOW WOMEN ARE PLAYING A CRUCIAL ROLE IN THE GROWTH OF ESPORTS XLIVE ESPORTS SUMMIT 2017

Heather “sapphiRe” Garozzo Director of Fan Engagement Team Dignitas @sapphiReCSGO twitch.tv/sapphiRe

Yveie MarDnez-Rea Chief OperaBng Officer ESL/Turtle Entertainment

America

Irene Scholl-Tatevosyan Associate Nixon Peabody LLP

The Data-Driven Truth About Women and eSports

Data & Analytics

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