The dark side of crowd
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Transcript of The dark side of crowd
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The Dark Side of Crowd Media Camp
25.04.2010 Perugia
Riccardo Maiolini
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"the act of taking a job
traditionally performed by a designated agent (usually an employee)
and outsourcing it to an undefined, generally large group of people
In the form of an open call.”
What is croudsourcing
Jeff Howe 2006-2009
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Crowdsourcing is a very real and important business idea
Potentiality:
Firms to tap into the collective intelligence of the public at large to complete business-related tasks that a company would normally either perform itself or outsource to a third-party provider;
Enables managers to expand the size of their talent pool while also gaining deeper insight into what customers really want.
What is croudsourcing
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Strenght of crowdsourcing
Improve productivity and creativity
Minimizing labor and research investments
Reduce Market Uncertainty
Improve new products entusiasm
Refine Marketing, Branding and product
develpoment campaign
Good quality of feedback from a passionate
community of customers
Reduce costs of collecting data
(benchmark, Focus groups)
Before
During
After
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Weakeness of crowdsourcing
No control
Time variation
Tension (especially on data quality)
Between amateurish & professional
Risk of infobesity
Soliciting customer sustainability
Argument Saturation V.S. Scarcity
Before
During
After
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Traditional top-down organizations
Weakeness of crowdsourcing
Who Decides?
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Identification Development Selection
Phases of Decision Process
How crowdsourcing impact on decision process?
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Identification
Development
Selection
Crowdsourcing
Actual Decision Process Stakeholders
Customers
Internal Decision
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New Decision Proces Model
Identification
Development
Crowsourcing
Selection
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What Might Change
New skills for Managers
not a mediator not a negotiator
not an entertainer
facilitator supporting individual and collective
dialogical processes
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The real power of the facilitator derives fro his capabilities to acquire and convoy
the wisdom of crowd
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MAY THE FORCE BE WITH YOU
In my opinion: w3rickymaiolini.blogspot.com