The Dalai Lama & Desmond Tutu (part 2 / 2)
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The Dalai Lama & Desmond Tutu The Turn Around? Based on English comments only, and on all the comments picked up so far by saidWot. Please note that all statements are based on facts, not on opinions. www.saidwot.com Date: 10 th of October 2011 Author: Carla Jones (@CarlaJones1000) Part 2/2
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A follow up on our case study 'Is our reputation at stake', about the saga online regarding the Dalai Lama & Desmond Tutu.A great turn around was achieved by these 2 spiritual leaders with their live hangout on Google+.
Transcript of The Dalai Lama & Desmond Tutu (part 2 / 2)
The Dalai Lama &
Desmond Tutu
The Turn Around?
Based on English comments only, and on all the comments picked up so far by saidWot.
Please note that all statements are based on facts, not on opinions.
www.saidwot.com
Date: 10th of October 2011
Author: Carla Jones (@CarlaJones1000)
Part 2/2
3rd of October: Questions online as to whether the Dalai Lama was granted access into SA.
3rd of October: SA has once again denied the spiritual Tibetan leader a visa.
On the evening of the 4th, Archbishop Desmond Tutu spoke out, and so did the rest of
the country. And not just the country, but the rest of the world.
A quick recap of last week’s events
www.saidwot.com
http://www.slideshare.net/saidWot/dalai-lama-desmond-tutu-is-our-reputation-at-stake
On the 4th & 5th of October: South Africans are
in awe about what has happened and express
this online.
Jokes are being made, outrage is being
uttered and questions are being asked.
6th of October: ANC rejects Tutu's apartheid tag
over Dalai Lama visa.
Desmond Tutu and the Dalai Lama turn it around
www.saidwot.com
7th of October: Desmond Tutu marks his 80th birthday, but without the Dalai Lama.
8 October: A Google+ Hangout with His Holiness the Dalai Lama & Archbishop
Desmond Tutu. This turns the sentiment online around altogether.
Over 21 022 Tweets and status updates.
Over 864 articles on websites.
Over 193 news articles
In 8 days
www.saidwot.com
6990
www.saidwot.com
3310
4960
32402150
665
Where? Everywhere!
Where?
This is only taking into consideration the English
posts published so far. No other languages were
included for this case study.
www.saidwot.com
Twitter’s popularity
From a social media perspective
www.saidwot.com
675
19686
77104
64
Geographically
Not just a local audience…
www.saidwot.com
From Canada to Australia
From Jozi to Stellenbosch
From India to Japan
40%
20% 20%
10%
10%
From “In my German Automobile” to “Earth's Natural Satellite”
The reach?
The story spread, to over 762 942 640 people globally
This is based on the number of followers or friends the person has, or the number of unique
visitors to a website.
www.saidwot.com
The highlights
www.saidwot.com
The Jokes
www.saidwot.com
Shared more
than 1800 times.
1 254 000 eyeballs
Shared 100 times. 30 770 eyeballs
Shared only a few times
Celebrities tweeting
www.saidwot.com
Retweeted 403 times
Combined 1 631 925 eyeballs
Retweeted 75 times
Combined 38 410 eyeballs
Retweeted 79 times
Combined 117 895 eyeballs
Google+
Due to new technologies, The Dalai Lama and Desmond Tutu
meet after all.
www.saidwot.com
Shared over
4871 times
Seen by
26 446 205 eyeballs
And SA learnt a valuable lesson
www.saidwot.com
This report is high level and based only on the comments & information
that have come in so far.
This is a follow up on our first report, called ‘Is our reputation at stake’
www.saidwot.com
South Africa:Tel: +27 11 021 8740Email: [email protected] Web: www.saidwot.com
United States:Tel: +00 (1) 704 450 2403Email: [email protected]
More information
http://www.slideshare.net/saidWot/dalai-lama-desmond-tutu-is-our-reputation-at-stake
We have all the data and analysis, so if you are interested in receiving this, please contact us
on the below contact details.
Any feedback is more than welcome as well.
