the dalí museumdelight. inspiration. education.

Fiscal Year 2019

Our MissionThe Dalí Museum cares for and shares an

expertly curated collection of Salvador Dalí works to delight and educate our

visitors and to provide unique inspiration for events, programs & special exhibits.

The Museum serves as an active resource in the cultural life of our

community and the world at large.

Dear Supporters of The Dalí Museum,

We want to send our thanks to each of you. The Museum has been a strong source of education and delight during this year, and we could not have made this impact on the tens of thousands of local visitors and hundreds of thousands of visitors from around the world without your help.

Magritte & Dalí simultaneously showcased masterpieces by the world’s two most renowned surrealists. Our foray into computer-generated artificial intelligence made Dalí come alive in our life-size kiosks presenting Dalí Lives. Our Education Department and Innovation Labs shared new ways of looking at art, and equally at life, to every age group. Your support gives life to our quest to provide our visitors with a unique arts destination that grants moments of powerful inspiration which are exceptionally distinct and highly memorable. If you haven’t yet seen the visual magic unlocking Dalí’s Masterworks in augmented reality, please be sure to visit.

We thank you for your part in honoring Dalí’s legacy, and invite you to continue your journey with The Dalí as we pursue new goals and make advancements toward new objectives in the upcoming fiscal year.

With gratitude,

Dr. Hank Hine Director

Karen Lang Johnston Board Chair

the dalí museum board of trustees

Karen Lang Johnston, Board Chair

Andy Corty, Deputy Chair, Treasurer

James Martin, Secretary

Margaret de Lisser, Vice Chair

Thomas James, Vice Chair

Kamal Majeed, Vice Chair

Brad Morse, Vice Chair

Robert Willis, Jr., Vice Chair

Ambassador Santiago Cabanas

Bill Carlson

Robert Doyle

Scott Gebicke

Jeffrey Goodby

Charles Harris

Jeannine Hascall

Patricia Higgins

Bryant Jones

Jerry Kendall

Mary Ann Morse

Helen Pruitt Wallace

Steve Raymund

Mary Anne Reilly

Jan Sher

Lorna Taylor

Robert Ulrich

Elliott Wiser

Gifts to The Dalí are essential.Funds raised through annual appeals, events, grants and the Museum’s endowment campaign are a vital resource in attracting, engaging and delighting visitors; making

the Museum a preeminent leader in education and educational programming; and increasing operational efficiencies in all aspects of the organization.

Museum Store

Grants & Foundations

Membership

Endowment

Admissions & Programs

Donations & SponsorshipsMembership & Development

Exhibitions & Programs

Marketing

Maintenance & Operations

Administration

43%

73%30%

1%

16%

8%

6%

3%

5%13%

2%

Expenses Revenue

As a not-for-profit organization, 89% of The Dalí Museum’s spending goes directly to serving as an active resource in the cultural life of our community and the world at large.

FY 2019 Operating Revenues & Expenses

Fiscal year 2019

visitationThe Dalí’s influence is wide.

on-site visitors

370,000+ online visitors

1,000,000+ of economic impact

$160,000,000+

Fiscal year 2019

Top 25 U.S. MuseumTripAdvisor

Best of the Best

Tampa Bay Times

Best of Arts & CultureSt. Petersburg Chamber of Commerce

commendationsThe Dalí garners local and national accolades each year.

Fiscal year 2019

conservationMuseum donors fondly known as

Keepers of the Collection help preserve important aspects of art history.

$38,000+ raisedto conserve two 1930s oil paintings

Fantasies Diurnes, 1931 Salvador Dalí. © Salvador Dalí. Fundació Gala-Salvador Dalí (Artists Rights Society) 2015 © Salvador Dalí

Museum, Inc., St. Petersburg, FL 2019.

before after

Puzzle of Autumn, 1935 Salvador Dalí. © Salvador Dalí. Fundació Gala-Salvador Dalí (Artists Rights Society) 2015 ©

Salvador Dalí Museum, Inc., St. Petersburg, FL 2019.

before after

curation We create unique art experiences.

one year’s exhibitions at the dalíClyde Butcher: Visions of Dalí’s Spain

Magritte & DalíDalí Lives

Visual Magic: Dalí’s Masterworks in Augmented Reality Before Dalí: Goya — Visions & Inventions

Bronzes from the Vault

Online ExhibitionsDalí Symbols: Discovering Dalí in Book Illustrations

Dalí: Record Mania

Fiscal year 2019

Grimaldi Forum, Monaco

Loans to international exhibitions

Louisiana Museum of Modern Art, Denmark

Girl’s Back, 1926 Dit Gros, Platja, Luna, i O’cell Podrit, 1928

Museu Nacional d’Art de Catalunya, Spain

The Ecumenical Council, 1960 Portrait of Gala, c.1932 Sugar Sphinx, 1933

participationVolunteers are the core of how we do what we do.

volunteers412

hours served30,000+

monetary value$742,435

Fiscal year 2019

education & inspiration

Fiscal year 2019

The Dalí offers programming, events & outreach for all ages.

Students who don’t graduate from high school are more than twice as likely to end up in prison.

Students who take at least one art class are five times more likely to graduate from high school.

Junior Docent Art Camp 75 Jr. Docent graduates built self-

esteem by becoming teachers

Internships40 students seeking advanced degrees

Free DillyDally with Dalí670+ child & parent

attendees

Exhibit-related special events

3,196 attendees

Free Poetry at The Dalí470+ attendees

Free Dalí on the Fly Art Mobile

Free Summer City Recreation Center Workshops150+ students from underserved communities

Little Surrealists Tours640+ child & parent attendees

Free Opera at The Dalí260+ attendees

10,000+

student visits

Pinellas County attendees

3,600+

Free Arts Alive Day

college-level lectures

visited Pinellas County elementary schools

Free Coffee with a Curator

1,600+ attendees

Free Fashion Design at The Dalí37 student designers showcased

work to an audience of 700+

Free Homeschool Days at The Dalí560 student visitors

Free Student Field Trips

7,750 students given educational tours

Bright Futures 1,180+ service hours by 52 students

Free Student Surrealist Art Exhibitionsproviding a showcase for young talent

Docent Training78 new graduates

1,500+ entrants from 21 Florida counties

Innovation Labs

Free ArtFlix film series250+ attendees

participants

680reshaping lives & businesses using dalínian insights

teen voices at the dalí24 high school students created a new

for-teens-by-teens audio tour

mini melodies330+ child & parent attendees learned about Spanish culture through music & movement

women’s empowerment programs57 clients, staff & board members from

women’s nonprofit organizations attended Innovation Labs at The Dalí sessions

New this fiscal year

in anticipation...

fiscal year 2020Increased funding for The Dalí Endowment, to ensure organizational

stability, the protection & preservation of the collection, the acquisition of new works and continued education and scholarship

Enhanced & new security measures for the protection of

our invaluable visitors and irreplaceable artwork

New digital products & experiences to further engage our millions of virtual

and hundreds of thousands of on-site Museum visitors each year

Year after year, The Dalí faithfully carries on Salvador Dalí’s legacy of creative engagement.

We value each donor and every gift, regardless of the amount.

For more information about supporting The Dalí, email Development@TheDali.org or call 727.828.6490.

TheDali.org 727.823.3767One Dalí Blvd, St. Petersburg, FL 33701