Facts and figures about the Daily Telegraph and two of its successful sports journalists

There are many deadlines the newspaper has to stick to in order to get the copies out to the public on time:

Court & Social – noon, two days prior Personal and entertainment – 3:45, day prior Notices – noon, two days prior Business & Fine arts – noon, Friday prior There are also different deadlines depending on whether the page will be colour or black and white as well as if it will be a single or double spread.

Description Total

Average Net Circulation 634,113

Average Net Circulation - UK & ROI 609,588

At full rate 286,407

At lesser rate 679

Pre-Paid Non Postal Subscription 322,502

Average Circulation - Other Countries 24,525

In terms of circulation, the website BRAD has collected results which show that from 4th July 2011-31st July 2011, The Daily Telegraph, sold a net average of 634,113 copies.

96.14% of copies are sold within the UK, making it the fourth biggest selling daily newspaper.

The newspaper is usually bought using Pre-Paid Non Postal Subscription. The number of copies sold at a lesser rate is very large and tells us that the Daily Telegraph regularly sells at usual price, increasing profits.

- Readership = the number of people reading a newspaper on an average

day.

- The Daily Telegraph has a readership of 1,693,082 people per day

0 1 2

The Independent

The Guardian

The Times

The Daily Telegraph

Average Daily Readership (Million)

Average Daily

Readership

(Million)

Advertising is the main income source for newspapers, much more so than from sales of the paper itself.

Full Page - £46,000

1/2 Page - £43,500

1/4 - £22,000

Special positions:

First Full Page - £51,000

TV Listings Front Cover - £20,000

A Successful

Journalist

- Born in 1963. - Current Football Correspondent for The Daily Telegraph and Columnist for the Sunday Telegraph. - Graduated in 1985 at Edinburgh University.

“I managed to convince the Independent that they needed to include a sports and schools column”

o Began Working for the Independent in 1986

o Spent 8 years writing a Sports and Schools Column

o Moved to The Daily Telegraph in 1994

Ghost-wrote Biographies with:

Kenny Dalglish

John Barnes

Steven Gerrard

Co-wrote “F.A Confidential with former FA CEO David Davies

Had a column in Four-Four-

Two magazine

Appearances on The Sunday Supplement and BBC Radio 5 Live

Interacts with public,

sports stars and fellow

journalists

Uses social networking

site twitter

Shares publications,

thoughts and opinions

Paul Kelso is the chief sports reporter at The Telegraph. He covers behind the scenes activities and he writes regular columns regarding build-up to the London 2012 Olympics.

As the chief reporter, Paul does not limit himself to specific sports, his blog includes articles on golf, cricket, tennis, football and boxing.

A successful journalist

Background Information:

Paul Kelso recently joined The Telegraph after a long spell at The Guardian. He spent ten years at The Guardian where he slowly moved up the ranks. Before joining The Telegraph he was a Sports Reporter.

Previous roles at The Guardian:

•Internet Sports Editor

•General News Reporter

•Sports News Correspondent

Skills

He is not afraid to share his opinion within his articles

His writing paints pictures in the minds of readers.

Very direct and to the point.

Opening phase of his articles grab the reader.

Uses a range of sentence types; short simple and long complex but rights with absolute fluency.

Short sentences can tend to be colloquial at times.

Paul is also a regular user of the social networking site twitter where he interacts with readers and sports stars.

Geordie, Muddassir, Ollie & Jamie