1. Measuring Your Marketing
Tracking Results with Leads and Campaigns
Entering Campaigns
Entering Leads
Tracking Campaign Results with Reports

2. Entering Campaigns click +Tab and from the main menu choose Campaigns
3. Click New to create a new Campaign
4. Enter in the name of your Campaign
5. Enter in the name of your Campaign and other details
6. Entering Leads click +Tab and from the main menu choose Leads
7. Click New to add a new Lead, adding their info and choosing the correct Campaign
8. Name and phone number(s)
How they heard of you (Campaign)
Email address
Contact method (did they call, email or walk in?)
Enter as much Lead information as possible!
9. Tracking Campaign Results
10. Tracking Campaign Results
11. Tracking Campaign Results
What you want to track:
Which campaigns did you get Leads from?
How did they contact you?(Call, Email, In Person, etc.)
Calculate your cost per lead (the cost of the campaign divided bythe numbers of leads it gained)
12. Measuring Your Marketing Leads and Campaigns
Q&A