The curse of the Penguin
13
DON’T BLINK – THE CURSE OF THE PENGUIN Andrew Bush, Social Media Analyst, Reach Further
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Andrew Bush, Social Media analyst at Reach Further talks about recent changes to Google and how to create Google-friendly content at the Don't Blink Social Media Briefing 26 June 2012
Transcript of The curse of the Penguin
DON’T BLINK – THE CURSE OF THE PENGUIN
Andrew Bush, Social Media Analyst, Reach Further
Google’s Pet Penguin
The Penguin Hates:
• Unnatural Links
• Dodgy Directories
• Perfect Anchor Text
Panda -> Penguin -> Praying Mantis?
• Don’t get obsessed with beating the latest algorithm change
• Do get obsessed with being natural
Embrace Nature
Do what companies do:
• Do business
• Do research
• Do human stuff
… and then let people know
But embracing nature can be difficult…
EXACTLY!
Be smartcan you answer a boring question with an interesting answer?
How to create good content…
Be vigilantkeep an eye out for opportunities and then react quickly
How to create good content…
Be unusualcombine two things you don’t usually see together
How to create good content…
Do researchroot around for hidden gems
How to create good content…
Go bigbig data, wide themes, massive claims
How to create good content…
Go smallpick something everyone else thinks is insignificant and make it significant
How to create good content…
Exploit human weaknessif all else fails, put a baby animal on it
How to create good content…
