The curse of the Penguin

DON’T BLINK – THE CURSE OF THE PENGUIN

Andrew Bush, Social Media Analyst, Reach Further

Google’s Pet Penguin

The Penguin Hates:

• Unnatural Links

• Dodgy Directories

• Perfect Anchor Text

Panda -> Penguin -> Praying Mantis?

• Don’t get obsessed with beating the latest algorithm change

• Do get obsessed with being natural

Embrace Nature

Do what companies do:

• Do business

• Do research

• Do human stuff

… and then let people know

But embracing nature can be difficult…

EXACTLY!

Be smartcan you answer a boring question with an interesting answer?

How to create good content…

Be vigilantkeep an eye out for opportunities and then react quickly


Be unusualcombine two things you don’t usually see together


Do researchroot around for hidden gems


Go bigbig data, wide themes, massive claims


Go smallpick something everyone else thinks is insignificant and make it significant


Exploit human weaknessif all else fails, put a baby animal on it


Get in touch!www.reachfurther.com

0113 278 [email protected]

@amusedbush

Technology