The CULT in Culture: Building and Scaling an Army of Awesome People
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Transcript of The CULT in Culture: Building and Scaling an Army of Awesome People
The CULT in CultureBuilding and Scaling an Army of Awesome People
September 2014 #TechBUZZ2014@danberger
Let’s talk about people. Why me?
• Managed hundreds of people.
• Ran a 15k member association.
• Helped write an HR book.
• Former human capital consultant.
• Certified Human Capital Specialist.
• I’m a people person.
Stats we’re proud of at Social Tables
• 9.1 employee satisfaction (August 2014).
• 92% employee retention in 2014.
“Brands don’t create culture.
People create culture.”
September 2014 #TechBUZZ2014@danberger
September 2014 #TechBUZZ2014@danberger
Lesson 1:
Get everyone in the same room to talk about the soft stuff.
September 2014 #TechBUZZ2014@danberger
Lesson 2:
Iterate as you grow.
September 2014 #TechBUZZ2014@danberger
September 2014 #TechBUZZ2014@danberger
Lesson 3:
Align everything in your company to the core values.
“Inspire face-to-
face experiences.”
Lesson 4:
Craft a shared vision with your team.
Lesson 5:
Align your incentives to your mission/industry.
“Don’t fuck up culture.”
September 2014 #TechBUZZ2014@danberger
-Brian Chesky