The next great music documentary series

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Introduction

And now, as the political tides change, a generation of young artists are eager to play their music and sing their songs for a global audience

CUBA has a long history of creativity and brilliant

musicianship.

This documentary is their introduction to the world

What is it?The Cuban Bus is a trans-media, multi-platform music documentary produced in Spanish with English and French versions

For 20 days an old bus refurbished as a mobile recording studio AKA: The Cuban Bus, will navigate the cities, towns, and mountain villages to discover and record the emerging bands of tomorrow's Cuba.

Part road movie. Part adventure story. Part talent-hunt.

And just what is the sound of the emerging Cuba?

As the brand-builders might say: “Young, vibrant and… freaky!”

Rap, Hip Hop, Punk, Metal, Pop…it’s all here!

The Sounds

Our Host

Alex will travel in the Cuban Bus along with his recording engineer, a driver and a cook … plus a Those Canadians film crew

Alex Cuba is a 3-time Latin Grammy and 2-time Juno award winner who was born in Cuba before emigrating

to Canada in 1999

CHECK  OUT  ALEX  CUBA  WEBSITE

Deliverables

- TV one hour documentary - Digital download “The Cuban Bus” soundtrack - Variety of branded online and mobile short form story content - Pictorial book called “The Cuban Bus: POV”

Broadcast in Canada by Telelatino Network (TLN)

TLN can be seen nationwide in over 6.2 million Canadian homes

The Cuban Bus will be broadcast in the USA to the Hispanic market

There are over 54 Million Hispanics living in the USA

Spanish-language-dominant homes viewed 78 percent of TV in Spanish

The Cuban Bus will also be sold to Spanish, English and French markets internationally  

Broadcast – Spring 2016

Non-traditional viewership of both traditional TV content and newer forms of content is exploding, making non-traditional engagement impossible to ignore

Extensive reach / audience building through Facebook, Twitter, Periscope, Instagram, Snap Chat, etc.

Hispanic users on social media share 5X as often   Shares by Hispanics are 35% more likely to be clicked on

34% use Instagram vs. 21% of Non-Hispanics   17% more likely to use Twitter vs. Non-Hispanics  

Social Media

Broadcast License Fee Canadian Tax Credits

Sponsorship and private funding Distribution network

Funding Sources

Those Canadians Media Group is a full service, production company with offices in Ottawa and Toronto

Recent work includes broadcast and branded content projects for UFC, U2, Alanis Morissette, The 2010 and 2012 Olympic Games, X-Box, CBS

The Production Team

Why Invest?

We live in an age of content. The demand for Spanish content is exploding

The show has a global reach to multiple markets

Active and passive integration opportunities for brands and products