The crUX of design - User Experience
-
date post
17-Oct-2014 -
Category
Technology
-
view
1.165 -
download
4
description
Transcript of The crUX of design - User Experience
The (cr)UX of DesignBuilding
For...Feelings
Components of Design• User
Experience Design(UX)• Interaction
Design (IxD)• Human-
Computer Interaction(HCI)
• Information Architecture (IA)• Usability
Research• User Interface
Design (UI)
So What is UX?
User Experience is the way a person FEELS about using a product, system,
or service.
It’s about….emotions.
Design + Psychology = User Experience
It’s not about what your product does, it’s about how your customer USES it. That is defined by their EXPERIENCE with it.
“Ah! so that’s why
they call it
USER EXPERIENCE!”
What Are We Trying to Achieve?
Comfort Frustration
Familiarity Confusion
Revisit Mental Trashcan
A GREAT customer experience is driven by:
• Usefulness• Serves a purpose
• Usability• Easy to use
• Desirability• Is memorable
• Sustainability• Can scale
• Sociability• Can be shared
“As far as the customer is concerned, the interface is the product”
Jef Raskin, HCI Expert for Apple
Howza Bout Analogy?
Good UX
• Simple Register + Log In• Engaging Aesthetic• Friendly Typography• Image > Text• Consistency
OmmWriter
“The secret to OmmWriter lies in its simplicity and apparent lack of functionality. It pays special attention to audio &
visual effects that contribute to the overall writing experience.”
Bad UX
• Hidden Calls-to-Action• Too Much Text• Inconsistent Color Schemes• Compressed Layout• Lack of Flow
What…was…that?!
Why Should I Care?
“Good Design is Good Business”
Thomas Watson, IBM (1950-ish)
Good User Experience Tells A Story……
A Visual Story….
The Story of Jess & Russ
Lean UX
The 10 Principles of Lean UX
1.) Design + Product Mgr + Dev = 1 Team– Startup Weekend, anyone?
2.) Ship. Do it Anyway. 3.) FLOW: Think ~ Make ~ Check4.) Consistency5.) Solve the Right Problem
WHEW…..
The 10 Principles of Lean UX
6.) Outcome-Focused.7.) Generate Many Options.8.) Decide Quickly. Stay Flexible.9.) Recognize Hypotheses & Validate.
- www.LeanLaunchLab.com10.) Research With Users Is The Best Source Of Information (& Inspiration).
Usability Testing
UX Hypothesis Validation
Physical & Digital Testing
Do People Actually Like This Thing?
How Do I Test?
In-person interviews
Landing Pages
Call-to-Actions
Buttons
Sign Up Forms
Heat Maps
Rapid Prototyping
“Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
Steve Jobs, 2005