The Creative Newsroom: Real-Time Marketing Driving the Long-Term Brand Narrative
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17-Oct-2014 -
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Business
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In order to break through the clutter, brands must create engaging, visual content that connects with consumers about things they are thinking and talking about in real-time. But transforming a trending conversation into a brand- relevant, audience-resonant visual in hours instead of days is a radical shift in marketing and communications.
Transcript of The Creative Newsroom: Real-Time Marketing Driving the Long-Term Brand Narrative
