The Creative Integration of Printing Techniques and ...
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Dina Nafady 317
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The Creative Integration of Printing Techniques and Aesthetic Values of
Contemporary Saudi Plastic Art in Printed Fashion Designs
Dina Ahmed Nafady Assistant Professor, High Institute of Applied Arts 6 th October City, Arab Republic of Egypt,
Keywords: Abstract: Integration, Creative
design, Textile Printing,
Saudi plastic art, Fashion.
Integration is a system emphasizes the study of topics related to each other to
highlight their relationships that increase clarity and understanding, beside
creativity presents what is new and renew what is old, due to the importance of
creative integration the research idea presents the use of different effects of various
printing techniques which are the way for continuous experimentation through
materials, tools and harmonious methods to create new artistic formulations of
fashion designs inspired by the aesthetics of contemporary Saudi plastic art which
characterized by a degree of intellectual fluency, automatic flexibility and
originality.From here, the research problem is to get benefits from the creative
integration between various printing techniques and aesthetics of contemporary
Saudi plastic art to create printed fashion designs that can enrich textile printing
field, it aims to study various printing techniques and aesthetics of the Saudi plastic
art through some contemporary Saudi artists’ works, as their art possesses artistic
richness as a source for creating printed fashion designs. The research assumes that
it is possible to take advantage of the creative integration between various printing
techniques and the aesthetics of contemporary Saudi plastic art to create printed
fashion designs using new aesthetic and plastic values that can be added. The
research has temporal boundaries: through designing printed fashion designs in our
contemporary time that are inspired from contemporary Saudi plastic artists’ work,
thematic boundaries: it focused on the creative integration between various printing
techniques and the aesthetics of contemporary Saudi plastic art to create printed
fashion designs, and spatial boundaries: through contemporary Saudi plastic art in
Saudi Arabia and fashion designs nowadays. The research contains technical
analysis for each design accompanied by an employment proposal for printed
fashion designs. A questionnaire follows, to ensure that the goals of the research are
met. The research results that it is possible to combine the features and
characteristics of traditional techniques and digital systems in print works with
artistic values through creative integration with both of them from Saudi plastic art
which is rich with different aesthetic and artistic values that can be added to printed
fashion design fields using various printing technique, using technical and
technological development to ease dealing and experimentation to create artistic
works characterized by creativity and innovation to achieve artistic and plastic
values in the textile printing field.
Paper received 18th May 2021, Accepted 11th August 2021, Published 1st of September 2021
Introduction: Textile printing is one of the most important
applied and technical field that is full of various
technologies through which it is possible to
provide utilitarian products with a distinct
aesthetic value that greatly contribute to the
development of creative thought. This is achieved
due to its wide potential, and continuous
experimentation with different materials, tools,
and methods in addition to the diversity of printing
surfaces. The combination between different
techniques leads to obtaining different visual color
effects which yields formative values, and
different color relationships that enrich the design
field as a factor for the integration of artistic
creativity. This research is concerned with making
use of creative integration between various
printing techniques and aesthetics of contemporary
Saudi plastic art to create printed fashion designs.
The designs combine traditional and modern
techniques in the field of textile printing and
contribute to the artistic and creative enrichment in
a unique innovative manner through
experimentation. In order to enrich creative fields,
designs are applied in Print Making Studio Course
- GDE 314 (at the third level) at Faculty of
Architectural Engineering and Digital Design at
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318 The Creative Integration of Printing Techniques and Aesthetic Values of Contemporary Saudi Plastic
Art in Printed Fashion Designs
International Design Journal, Volume 11, Issue 5 September 2021
Dar Al Uloom University, Riyadh, Kingdom of
Saudi Arabia. Designs are applied by using
manual printing methods such as stenciling, tie
and dye, marbling, and digital printing, under the
supervision and guidance of the researcher as she
is the instructor in this course to direct students to
create various designs inspired by the works of
contemporary Saudi plastic artists. An exhibition
of students’ works was held at college’s exhibition
hall. Then, the researcher used those designs and
employed them to create printed fashion designs
through suggested employment models with
technical analysis for each design idea and then
the researcher worked on statistical framework for
this study.
Problem Statement: Is how to take advantage of creative integration
between various printing techniques and the
aesthetics of contemporary Saudi plastic art to
create printed fashion designs?
Objectives: 1- Taking advantage of the creative integration
between various printing techniques and the
aesthetics of contemporary Saudi plastic art to
create printed fashion designs.
2- Enriching the field of fashion printing design by
making use of computer technology to create
innovative formulas through creating designs
with artistic and aesthetic values that are
inspired from contemporary Saudi plastic art.
Research hypotheses: 1- The research assumes that it is possible to take
advantage of the creative integration between
various printing techniques and the aesthetics
of contemporary Saudi plastic art to create
printed fashion designs.
2- New aesthetic and plastic values can be added
to the field of printed fashion design using
various printing techniques.
Significances: 1- The creative integration between traditional
methods and digital systems in printing work
provides innovative formulas that enrich the
textile printing field.
2- The research offers experimental approaches
that formulate innovative designs based on
creative integration of variables of various
printing techniques and the aesthetics of
contemporary Saudi plastic art to create printed
fashion designs.
3- The research contributes to raise the efficiency
of artistic performance by linking the field of
textile printing with contemporary technical
artistic trends.
Delimitations: The proposed study has temporal boundaries:
through designing printed fashion designs in our
contemporary time that are inspired from
contemporary Saudi plastic artists’ work, thematic
boundaries: it focused on the creative integration
between various printing techniques and the
aesthetics of contemporary Saudi plastic art to
create printed fashion designs, and spatial
boundaries: through contemporary Saudi plastic
art in Saudi Arabia and fashion designs nowadays.
Methodology: The research follows the descriptive, experimental
and statistical approach through: The analytical
descriptive approach: by introducing various
printing techniques and analyzing the plastic
foundations of innovative designs. The
experimental approach: by addressing the
innovative designs with employment models
aspect of printed fashion designs derived from
contemporary Saudi plastic artists’ work. The
statistical approach: by measuring the validity of
the research hypotheses.
Research tools: The research relies on number of various sources
as books, research papers, journals and scientific
studies, International Information Network
(Internet), “Adobe Photoshop 2020” program, as
well as a questionnaire for evaluating designs and
employment models in terms of design, aesthetic
and functional.
Terminology: Integration: it is a complementary system that
emphasizes studying topics related to each other
that highlight their relationship to increase clarity
and understanding, it is considered as a middle
step between separating topics and their full
integration, also it is the approach depends on
planning and methods of implementation to
remove traditional barriers.
Creative: Is creating relationships between things
that have never been said to have relationships
between through flexible person with original
ideas, who has the ability to redefine or reorganize
things, and who can reach the use of circulating
objects in new ways and methods that give
meanings that differ from what is traded or agreed
upon among people.
Printing techniques: It is one of the most exciting
field of art, as it combines multiple concepts and
techniques in terms of their value, artistic
originality, and their ability to form visual images
with all their technical, aesthetic values and
includes of many methods which have unique
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Dina Nafady 319
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broad plastic capabilities through which it allows
continuous experimental practice technologies that
offer creative technical expertise.
Contemporary Saudi plastic art: Saudi plastic
art began in Saudi Arabia after introduction of art
education in the educational materials in 1376 AH
/ 1957 CE, as these endeavors culminated in the
completion of an exhibition inaugurated by King
Saud in 1377 AH / 1958 CE, and followed by a
group of other exhibitions in different regions of
the kingdom. By the emergence of various Saudi
artistic trends, ranging from simple recording style
to styles that are more in harmony with the current
arts in global capitals as Saudi traditions became
an area of study.
Fashion design: It is the process of creating ideas
and concepts related to the styles of clothes,
accessories, etc., to obtain these collectibles with
new designs, whether it is by the shapes, fabrics,
or colors used, and these choices are affected by
seasonal patterns in what is called (mainstream
fashion) to make these designs, they use freehand
drawing or the designers use modern computer
programs dedicated to fashion design field.
The Theoretical Framework In this research the theoretical frame work aims to
study the creative integration, multiple printing
techniques (stencil technique, tie-dyeing, marbling
and digital printing systems), advantage and
disadvantage of different techniques - the
aesthetics of contemporary Saudi plastic art,
fashion design, and links creative integration
between various printing techniques and the
aesthetics of contemporary Saudi plastic art to
create printed fashion designs.
1- Creative integration: The creative integration
is the ability to reflect different printing techniques
that are the witness to the artistic work as a format,
mechanisms and experiences that are achieved
through effort and continuous experimentation,
combining them with the materials, tools, methods
and performance methods to appear integrated and
harmonious, and then coming up with new
formulas that benefit them aesthetically and
functionally within the educational environment
and the external community in a work
characterized by the greatest amount of intellectual
energy, automatic flexibility and originality, and
this research is intended to integrate the various
printing techniques, whether traditional or digital,
to achieve together artistic innovations in a
contemporary printing work characterized by
artistic creativity, this creative process is to
achieve integration between the design systems
that make up design achievement, and the inter
connection between aesthetic and functional
performance together.
2- Traditional printing techniques: The
experimental practice in textile printing field is
considered one of the modern intellectual trends
that researchers have long coveted, as technology
is no longer fixed, but the hand of innovation is
always working to bring changes with
development and are commensurate with the
requirements of the age, either by using new
plastic formulations of modern artistic treatments,
or using synthetic media, that can be created by
combining traditional treatments, materials and
modern treatments, this diversity between
different artistic expression methods resulting
from the diversity of methods and styles and by
developing the same printing techniques or
combining various printing methods in one work
or by creating new performance methods for tools
and materials used, which leads to establishing the
originality of printed artwork with the advent of
printing using computers and the arrival of modern
advanced mechanical form of a printing unit that
operates all its parts and controls the operation of a
group of computer programs "software" using the
appropriate factions of dyes to print all types of
textile materials, and this system works in a
homogeneous manner, where each part has
important role with utmost accuracy and
efficiency. This modern technology is known as
“Digital Printing Technology”, the tasks of a
digital computer can be modified according to the
field in which it works and the advanced effects of
modern programs that can be used. Various
printing techniques can be divided into traditional
printing methods and digital printing, and
examples of traditional printing methods that have
been used in the practical experiment are:
stenciling, tie and die, marbling or what is called
water printing.
A- Stencil technique: It is considered one of the
oldest printing techniques that characterized by its
wide potential for obtaining renewed relationships
for repetition systems using the superposition of
the printing unit that adheres to lines connecting
the spaces to each other, these lines are varied in
terms of movement and thickness to achieve
special creative color and linear values related to
transparency, opacity and depth. With a sharp-
pointed knife, a pattern is cut from a sheet of
sturdy paper or thin metal, with the uncut parts
reflecting the section that will be left uncolored.
Color is rubbed through the interstices of the sheet
as it is laid on the fabric. Stenciled patterns are
unique in that they must be kept together with ties.
The dye/color is added to the spaces within the
stencil that have been cut out. It has its advantages
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320 The Creative Integration of Printing Techniques and Aesthetic Values of Contemporary Saudi Plastic
Art in Printed Fashion Designs
International Design Journal, Volume 11, Issue 5 September 2021
as It is a very easy method of printing on fabric,
simple and cost effective, can be made rapidly and
can be used for small orders and color
combination is good in it, but the disadvantage is
that good design is difficult to obtain, It is labor
intensive and time consuming to print, and it is
best suited for single-use applications rather than
large-scale manufacturing.
Fig (1): Stencil Technique Fig (2): Stencil Technique
B-Tie-dyeing: Method of dyeing by hand in
which colored patterns are produced in the fabric
by gathering together many small portions of
material and tying them tightly with string before
immersing the cloth in the dyebath. The dye fails
to penetrate the tied sections, after drying, the
fabric is untied to reveal irregular circles, dots, and
stripes. Various colored patterns may be produced
by repeated tying and dipping in additional colors.
This hand method, common in India and
Indonesia, has been adapted to machines. It can be
considered as a kind of resist printing. This
technique has some benefits, such as solvent
recycling, which eliminates the effluent control
problem, rapid dyeing with minimal energy
requirements, improved levelness and dye yield
compared to better fabric aesthetics, and low cost,
while some of its disadvantages as, such as
solvents are costly, resulting in higher
manufacturing costs, equipment availability
issues, and the inability to reuse existing dye.
Fig (3): Tie and Dye Technique Fig (4): Tie and Dye Technique
C- Marbling: it is the art of floating paints on top
of a thick solution called size, manipulating the
paints into patterns, then transferring the pattern to
an object by gently placing the object on top of the
solution. It is a technique used to create these
surface designs that resemble the patterns found in
stone. It’s been used for many years to create book
covers and end papers, but its history and
application go far beyond that. Today, it’s used to
create artwork, fine papers, and fabric designs.
From its advantages that no two finished pieces
are exactly alike, while the disadvantages it is a
very expressive art, each print is the culmination
of a tiny performance in which the artist interacts
with a fluid medium, revealing their temperament.
Fig (5): Marbling Technique Fig (6): Marbling Technique
3- Creative foundations and advantage of
traditional printing techniques:
1- Adding the automatic sense and expressive
value in building the printed design, where the
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Dina Nafady 321
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artist uses his artistic skills to embody his ideas.
2- The richness of the printing work surface,
which is exemplified by the diversity in the use of
printing techniques to achieve the foundations of
design in the printing work as it accommodates all
functional purposes for printing surfaces.
3- Confirming dimensional values of shadow,
light, repetition, and the resulting superposition
between shapes and transparency to give a sense
of the dimensions in the print work.
4- Variation between color pastes on different
printed surfaces that gives the feeling and its
degrees to the possibility of depth, flatness and
superposition.
5- Principles of design are achieved in terms of
repetition, unity and rhythm, as it deals with
repetition methods in a flexible and complex way,
which results in innovating new designs.
4- Disadvantage of traditional printing
techniques:
1- The great effort exerted in preparing the
printing surface, especially in large quantitative
production, since the artist displays his artistic
skills embodying innovative artistic ideas and
2- Usage of raw materials and tools according to
their own nature in production of unique
various plastic values, as it requires special
expertise and conscious know-how, as they
have their risks sometimes and the constant
needs for places equipped with special
mechanisms such as basins, printing tables, and
other suitable equipment’s for printing.
3- The consequent consumption of materials, inks
and surfaces to obtain better printing results.
4- Environmental pollution resulting from the
evaporating fumes when preparing the dyes
and odors emitted from the colorants, pastes
and chemicals used.
5- Digital fabric printing technique: Great
advancements in the field of textile printing have
recently been made in the areas of head
technology and ink production. This method is
similar to computer-controlled paper printers used
in offices, but on a much larger scale with many
variables to handle in order to achieve the best
possible fabric result. Files and color control,
printer and RIP technology, fabric pre and post
treatment methods, inks/dyes, and client standards
are some of the variables that must be coordinated
for effective digital fabric printing. Fabric printing
is performed directly on the fabric with digital
inks, as if it were paper, via the computer. In
1999The Jenkins Company came up with a new
product called “Bubble Jet Set” that are suitable
for silk or cotton fabrics. A piece of cloth, precut
to a size appropriate for the printer, is soaked in
the liquid and hung to drip dry. The handled fabric
is ironed and then ironed to a backing of freezer
paper to help stiffen it so it can run through the
printer.
Fig (7): Digital Printing on Fabric Fig (8): Digital Printing on Fabric
6- Creative foundations and advantage of
digital fabric printing techniques:
1- Dispensing with preparation stages prior to the
printing process, as printing is done directly to the
printing machine from the computer, without
going through various stages, so there is
no need for cylinders or silk screens, which saves
a lot of effort, time and money.
2- Saving the work step by step, and most drawing
programs include the feature of the history of the
operations that have been performed, which allows
to cancel the last changes made to the work,
increase the rate of turnover of printing operations.
3- The ability to print when needed, and
economical for prints with small quantities.
4- The best new computer programs can
accurately reproduce the characteristics and feel of
the effects of traditional techniques and methods
such as flatness, embodiment, superposition,
repetition, lights, shadows, deletions, addition and
touches.
5- Printing with variable information, and infinite
experimentation is allowed, returning to the point
reached before starting experimenting all this with
no dissatisfaction with experience.
6- Printing with precision, especially the gradient
colors and reach gradations to a few millions of
color gradations. Printing for canvas widths up to
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322 The Creative Integration of Printing Techniques and Aesthetic Values of Contemporary Saudi Plastic
Art in Printed Fashion Designs
International Design Journal, Volume 11, Issue 5 September 2021
150 cm and an infinite number of colors on
fabrics, plastic, paper and the amount from one
meter to seventy.
7 - Low cost, high production and automatic
control beside fast performance in time.
8- Decrease in the amount of waste as the inks
used in fabrics.
7- Disadvantage of digital printing techniques:
1- Using certain types of inks and dyes compared
to traditional printing.
2- To avoid machine failure in the event of
clogging of nozzles, which hinders production,
expensive inks and dyes must be used with a high
degree of purity and free from any impurities to
maintain the integrity and non-clogging of the
print head nozzles during operation.
3- Uneconomical when printing large quantities of
fabrics due to the low production and high prices
of raw materials, inks and dyes. 8- The aesthetics of contemporary Saudi plastic art: The first appearance of the features of Saudi art was with the beginning of teaching art education in an official capacity starting from 1376 AH / 1957 CE, and listed various important plastic activities that most important cities of Saudi Arabia knew in the field of plastic arts, similar to decorating a number Saudi airports, including Jeddah International Airport, which carried out a group of huge plastic works accomplished by a group of the most prominent plastic artists. Contemporary features emerged in the late twentieth century through a special scientific approach aimed at achieving an integrated entity for the artist in particular, and contemporary in its essence refers to the pursuit of everything that is advanced and developed, this
development and progress, which is an evolution of human thought that is renewed from one era to another. Hence, the contemporary Saudi plastic artists found that the relationship between heritage and contemporary is a correlational relationship, as the heritage represents the cultural heritage manifested in all that man has accomplished throughout his history within the boundaries of his cultural environment and where individual and social factors intertwine. In addition to the esoteric and environmental life, in a complex way, which prompts the opening of new, contemporary and continuous intellectual horizons for the future, The Saudi plastic artist found that the artistic style of any civilization emanates directly from what preceded it of heritage, so derives from it everything that matches his thought, beliefs and taste, then gets rid of that inheritance gradually and grows intellectually and culturally with the crystallization of the philosophy of his time, to be a contemporary artistic style, and this interaction and merger between each of them resulted in a state of interaction that contributes to the formation of a new artistic state that is both old and modern, In view of the beauty of contemporary plastic art, it is time to employ contemporary Saudi designs to stand in the field of competition with Western products and surpass them in their originality, and to activate the Saudi heritage and the aesthetic values it carries within it based on the plastic capabilities of the design elements in Saudi arts.
The following is some of the students’ works
inspired from of the most famous
contemporary Saudi artists:
Inspired from: Taghreed
Albakshy Painting Inspired from: Luluwah
Alhamoud Painting Inspired from: Munira Mosly
Painting
Inspired from: Misharie
AlGhamidi Painting
Inspired from: Dia Aziz Painting
Inspired from: Abdelrahman
Alrawie Painting
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Dina Nafady 323
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Inspired from: Dia Aziz painting
Inspired from: Luluwah
Alhamoud Painting
Inspired from: Misharie
AlGhamidi Painting
Inspired from: Abdulaziz Al-
Najem Painting
Inspired from: Abdulnasser
Ghrem Painting
Inspired from: Abdullah Qandeel
Painting
9- Fashion design: Design is planning a thing so
that it is fully fit for its purpose and to be in full
harmony with what is around, and surrounds it,
which is the conscious gathering, and the intended
coordination of various elements in each
satisfactory community or unit, and the fashion
design depends mainly on creativity and
innovation, It illustrates a personal vision and
expresses it, as it is an art that addresses the
senses, because it is one of the visual arts that can
be perceived by sense, so the process of designing
the costume is perceptually carried out through the
senses and conscience, and it follows the
embodiment of the manifestations of art and its
qualities because it is a process of organizing and
planning for the combined elements of formation
and their integration with sensual and expressive
qualities in art.
The Practical Framework 1- Digital printing designs: It is a contemporary
shift especially in the field of modern digital art,
as it spread around the world at a breakneck speed,
and automated technologies were employed for
this art in a variety of fields, Computer as an
artistic means is a qualitative addition in artistic
creativity, and not a negative competitor to the art
created by human fingertips, and is used through
programs pixel art, meaning that any artist with
talent and knowledge of computer uses, Photoshop
and Illustrator can develop endless formations of
artistic printing works in which the imaginative
artistic vision combines with the high technical
capabilities of computer to achieve together
artistic formulations in the plastic work that would
not have been achieved without the availability of
this technology. Through it, silk screen and
stencils are replaced by mouse and computer
screen as an alternative to the palette, and digital
colors are used instead of traditional pigments and
pastes to create endless formulas and infinite
varied effects to reach a stage of artistic launch
that has no limits except the artist's imagination.
2- Designs’ preparation stage: This was done
through application on the third-level students in
print making studio course GDE 314, the course
description contains various types of printing and
methods, in addition that the third-level students
previously studied Printing 1 course GDE 212
before GDE 314 print making studio where they
were trained to build single color printing methods
and have experience, beside the ability to build
design and surface printing in multiple ways. With
the focus in this course on multiple printing
techniques using more than one color, and training
students on how to produce the best models that
students implement in multiple colors. A
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324 The Creative Integration of Printing Techniques and Aesthetic Values of Contemporary Saudi Plastic
Art in Printed Fashion Designs
International Design Journal, Volume 11, Issue 5 September 2021
theoretical background was presented on
contemporary Saudi plastic art, the most famous
artists and the contemporary Saudi artists showing
their importance in the art field and providing
students with the most famous names as: Taghreed
Albakshy, Luluwah Alhamoud, Munira Mosly,
Misharie AlGhamidi, Dia Aziz, Abdelrahman
Alrawie, Luluwah Alhamoud, Abdulaziz Al-
Najem, Abdulnasser Ghrem, and Abdullah
Qandeel, Mohamed Sharahly, Sakna Bin Hassan,
Sarah Al Abdali, Ghada Alrabea, Mahdy Rajeh,
Widad Albakr and explaining the most prominent
elements, symbols and various units in their
paintings to be applied on the material surface,
besides training the students on skills of producing
print models of high quality and accuracy, as
following:
1- Introducing contemporary Saudi plastic art to
students, each one chooses an artist, studying
and knowing his/her style, artistic trends and
his/ her development stages.
2- Students configurate and modify their designs
that are inspired by the artist's works.
3- Gathering the largest possible number of
printed effects on the canvas resulting from
various printing techniques such as stenciling,
tie and dye, then marbling.
4- Copying them electronically through the
scanner device or digital camera.
5- Building and creating designs inspired by the
works of contemporary Saudi artists.
6- Take advantage of the capabilities of Adobe
Photoshop program to combine the proposed
images and its features, add filters, and place
them in the appropriate place on the screen to
serve the business idea and use a number of
different effects.
7- Moving the copied effects on the screen to find
optimal position in design and using them in
designs inspired by contemporary Saudi artists
in an innovative way and placing them in some
places in the design, in a way that serves the
design idea.
3- Work implementing stage: The researcher
took into account that the content and the work
vision are derived from the potential of creative
integration between traditional and digital printing
techniques by using computer capabilities,
according to the technical work vision, and the
artistic form according terms of aesthetic values
that are employed formally with an emphasis on
points in the technical work, they are good,
appropriate and unfamiliar implementation
techniques for single work through design
variables. The design and utility using Adobe
Photoshop stencils, tie and dye, marbling effects
using rotation, duplication, deletion, addition to
achieve creative integration and come up with new
formatting formulas. It focuses on creative
integration of various printing techniques and the
aesthetics of contemporary Saudi plastic art to
create printed fashion designs. This resulted in
designs that were distinguished by renewal in
terms of diversity in their shapes, and plastic
formations through lines and textures directions
that helped to achieve integration between
traditional techniques (stenciling, tie and dye,
marbling) and digital printing technique that make
up the parts of the design. By taking advantage of
the creative integration between traditional
printing methods and digital printing, a set of
designs are produced.
4- Designs’ ideas resulting from the practical
experience:
Design No. (1)
Artist (Mohamed Sharahly) Painting Design Idea No. (1)
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Employment Proposal for Women’s Clothing
Technical analysis of the design idea: In this
design, artwork elements are re-distributed in free
repetition alternating with a group of repeated
Arabic letters in golden color, ensuring the
design's unity and giving the impression of a
continuous relationship between its parts. The use
of black color as a background for the horse in
marbling also warm and cold colors with rich
golden yellow color links work elements and
organizes the visual experience for the artwork,
which adds value to the design and appears in the
employment proposal for women’s clothing.
Design No. (2):
Artist (Sakna Bin Hassan) Painting Design Idea No. (2)
Employment Proposal for Women’s Clothing
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326 The Creative Integration of Printing Techniques and Aesthetic Values of Contemporary Saudi Plastic
Art in Printed Fashion Designs
International Design Journal, Volume 11, Issue 5 September 2021
Technical analysis of the design idea: Design
based on a repeated pattern centered on a human
face covered with geometric mask. This geometric
mask contrasts with the tie and dye veil over her
head led to rhythmic harmony based on the
continuity of units and spaces around, repetition
was used as one of the basic aesthetics structures
of design in the marbling lower part dress that
gives the sense of ascending force, warm and cold
colors created a rhythmic harmony based on the
organization of perception between different
sections of the artwork, and appears in the
employment proposal for women’s clothing.
Design No. (3):
Artist (Sarah Al Abdali) Painting Design Idea No. (3)
Employment Proposal for Women’s Clothing
Technical analysis of the design idea: Design
depends on the plant element that is used in a
longitudinal way around both sides, and repeating
it until the edges touches a triangle patterns in
semi-geometric spaces varied in size and shape.
Then tie and dye color treatment appears on the
central girl used a free color circle spots that used
the purple color with its degrees as a background,
while on the other elements of the art work, the
grey color is used. This ensures the connection
between the artwork elements and their
surroundings, as well as it links between the
artwork elements and unity that appears in the
employment proposal for women’s clothing.
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Design No. (4):
Artist’s (Ghada Alrabea) Painting Design Idea No. (4)
Employment Proposal for Women’s Clothing
Technical analysis of the design idea: Design
based on coordinating between human and animal
elements in an innovative balanced composition.
Using marbling with tie and dye repetition, causes
overlapping and combination which forms a net,
which is considered as one of the design's
aesthetic structures. The variety of element
locations ensures balance and rhythm by
combining them in an artistic appearance that
produces harmony and contrast, enhancing the
design value. These treatments often provide a
sense of extension and consistency in the design
and appears in the employment proposal for
women’s clothing.
Design No. (5):
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328 The Creative Integration of Printing Techniques and Aesthetic Values of Contemporary Saudi Plastic
Art in Printed Fashion Designs
International Design Journal, Volume 11, Issue 5 September 2021
Artist (Mahdy Rajeh) Painting Design Idea No. (5)
Employment Proposal for Women’s Clothing
Technical analysis of the design idea: The
design is made up of curved Arabic calligraphy
elements and straight lines that are arranged by
repeating them in various sizes and directions on a
background of geometric lines that run vertically
in the design, giving it a neutral consistency and
helping to break up the monotony. This fusion
creates a sense of unity and contrast in the
relationship, which adds to the design value. This
treatment is considered as one of the most
appropriate aesthetic treatments, the artwork's
bottom bar was shaped by curved Arabic
calligraphy, which gives the impression of weight
and dropping and appears in the employment
proposal for women’s clothing.
Design No. (6):
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Dina Nafady 329
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Artist (Widad Albakr) Paintings Design Idea No. (6)
Employment Proposal for Women’s Clothing
Technical analysis of the design idea: Design
depends on Islamic motif unit that stands in light
color between two opposing human faces looking
at each other on the right and left sides of the
design, creating a sense of movement and non-
monotony. Because of the richness of the curved
shapes that the motif contains, the repetition of the
Islamic motif unit in this manner did not detract
from the work's dynamic. Through the good
distribution of colors and surface values, the
overlapping of marbling colors achieves rhythm in
the design, and appears in the employment
proposal for women’s clothing.
Design No. (7):
Artist (Sarah Al Abdali) Painting Design idea No. (7)
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330 The Creative Integration of Printing Techniques and Aesthetic Values of Contemporary Saudi Plastic
Art in Printed Fashion Designs
International Design Journal, Volume 11, Issue 5 September 2021
Employment Proposal for Women’s Clothing
Technical analysis of the design idea: Design
depends on using various groups of plant in
geometric elements while the lady in tie and dye
appears in the downright part of the design, the
design relies on using different groups of plants in
geometric elements and distributing them with
varied repetition in the region of the design. The
plants in the geometric square background are
marbled on a regular basis, while the plants
element in the foreground are dropped. This
results in a daily rhythm that takes into account the
continuity of the units and spaces around it and
appears in the employment proposal for women’s
clothing.
Design No. (8):
Artist (Taghried Albakshy) Paintings Design Idea No. (8)
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Dina Nafady 331
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Employment Proposal for Women’s Clothing
Technical analysis of the design idea: The
design is based on wavy lines that are drawn in a
horizontal direction and arranged in a series. The
wavy lines are drawn to provide tenderness and
versatility. These wavy lines repeat ascending and
descending to give rhythmic movement, similar to
waves, while using marbling, tie and dye
techniques in human figures in a vertical direction,
as well as in palm trees, to inspire a sense of
strength and hardness in shapes. The use of warm
and cool colors has a significant influence on the
overall design's balance, which has added value to
the design in general.
The Statistical Analysis (Test the validity of the questionnaire content): To verify the validity of the questionnaire content,
it was presented in its initial form to a group of
specialized referees from university professors at
Colleges of Applied Arts and College of
Architecture Engineering and Digital Design at
Dar Al Uloom University to seek their opinion on
the suitability of the items and axes, and it was
reformulated after making the necessary
adjustments according to the opinions of the
referees, to become in its final form then
presenting the designs that have been implemented
to the study community of specialists and the
sample size reached (45) members, students, and
employers, the questionnaire included statements
that measures the designs aspects, the design
aesthetic statements that measures the design
aspects, aesthetic, while the second axis included,
and functional aspect of the proposed women's
printed fashion designs.
For the relationship between integration of
various printing techniques and the aesthetics of
contemporary Saudi plastic art to create printed
fashion designs is evident from Table (1) that the
average degrees are (3.21) and the percentage of
the weighted average was (80.34%), including
emphasizes the positivity and importance of
integration of various printing techniques and the
aesthetics of contemporary Saudi plastic art to
create women's printed fashion designs.
Table (1) Relation Strongly Agree (4) Agree (3) Disagree (2) Strongly Disagree (1) Total Weighted
total
Weighted
average
% Rank
No. % No. % No. % No. %
Design No. (1) 38 84.44 7 15.55 0 0.0 0 0.0 45 173.0 3.84 96.11 3
Design No. (2) 8 17.77 34 75.55 3 6.66 0 0.0 45 140.0 3.11 77.77 5
Design No. (3) 40 88.88 5 11.11 0 0.0 0 0.0 45 175.0 3.88 97.22 2
Design No. (4) 42 93.33 3 6.66 0 0.0 0 0.0 45 177.0 3.93 98.33 1
Design No. (5) 9 20.0 36 80.0 0 0.0 0 0.0 45 144.0 3.2 80.0 4
Design No. (6) 0 0.0 33 73.33 6 13.33 6 13.33 45 117.0 2.6 65.0 7
Design No. (7) 2 4.44 8 17.77 35 77.77 0 0.0 45 102.0 2.26 56.66 8
Design No. (8) 0 0.0 39 86.66 6 13.3 0 0.0 45 129.0 2.86 71.66 6
139 165 50 6 360.0 1157.0 3.21 80.34
The average degrees and the percentage of the
weighted average was 80.34% that emphasizes the
possibility of the creative integration of various
printing techniques and the aesthetics of
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332 The Creative Integration of Printing Techniques and Aesthetic Values of Contemporary Saudi Plastic
Art in Printed Fashion Designs
International Design Journal, Volume 11, Issue 5 September 2021
contemporary Saudi plastic art to create printed
fashion designs, by reference the weighting
degrees of the sample in the designs the highest
weighting came of design No. (4) by (98.33%),
followed by the design (3) by (97.22%) and design
No. (1) by (% 96.1), then design No. (5) by
(80.0%), while the less percentage weighting came
of design No. (6) by (65.0%) and the less design
came to design No. (7) by (56.66%).
Results: 1- It is possible to combine the features and
characteristics of traditional techniques and digital
systems in print works to enrich the artistic values
through creative integration with both of them.
2- Digital systems are considered very important
to creativity in textile printing field due to
methods, techniques and performances of this field
that are compatible with textile printed designs,
whose capabilities can be invested in creating
extraordinary plastic formulas for contemporary
printing works.
3- Saudi plastic art is rich with different aesthetic
and artistic values that can be added to printed
fashion design field as fashion design is very
creative through using various printing techniques.
Recommendations: 1- Using technical and technological development
to ease dealing and experimentation to create
artistic works characterized by creativity and
innovation.
2- The necessity of more experiments in
combining traditional and digital techniques as an
attempt to invest what has been achieved of
artistic and plastic values in the textile printing
field.
3- The necessity of different artistic cultures and
knowledge related to the field of plastic art, which
contribute to enriching artistic taste, vision and
creativity.
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Dina Nafady 333
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