The Creations of Jason Salavon in Postpopism:

The Contemporary Cultural Zeitgeist and Progression of

Warhol’s Pop Art into the Realm of New Media

“I think every painting should be the same size and the same color so they’re all interchangeable and nobody thinks they have a better painting... And if the one ‘master painting’ is good, they’re all good. Besides, even when the subject is different, people always paint the same painting.”

— Andy Warhol

“When you start to think about you’re one of six and a half billion individuals—what uniqueness means in that kind of context… This idea that one’s identity is defined by the choices they make, the car they drive, the clothes they buy, the kind of couch they have—as one of the many ways of representing one’s identity, is interesting to me…”

— Jason Salavon

Comparing the EpochsModernism, Postmodernism, & Post-postmodernismModernismModernism PostmodernismPostmodernism Post-postmodernPost-postmodern

Hans Hoffman - "The Gate", 1959–1960

Andy Warhol - “Campbell's Soup I”, 1968

Jason Salavon – “Every Playboy Centerfold, the 1980s”, 2002

Comparing the MovementsPop Art & Post-Popism

Pop Art (Warhol)Pop Art (Warhol) Post-Popism (Salavon)Post-Popism (Salavon)

Embraces Industrialization (Production) Questions Service Economy

Uses Graphic Design for Visual Representation Analyzes Visual Design

Contains Consumer Iconography Deconstructs Iconography

Metonym Metaphor

Art is found in everyday life Art provides a micro-narrative for life

Embraces Technology Relies on Technology

Singularity Pluralism

Surface Depth

Artist as Author Artist as Storyteller

Visual Artists Conceptual & Visual

Naivete Humanitarianism, Culturaly Aware

Demolishing Elitist Gallery Examines Cultural Engineering

Be Consumed in Media Our Mediated Environment is “Mundane”

Embraces Hyper-Capitalism Questions Hyper-Capitalism

Subject in a Super-Capitalist State

• Reliance on media for information, entertainment, and cultural identity

• Media market is dominated by seven multinational corporations

• One company, one brand, one logo• Naom Chomsky and “corporate fascism”• “Do we still have freedom of choice?”• “Are we all generic and lumped into identity slots?”• “What structures in media perpetuate these

trends?”

Cultural Engineering

Columbus Museum of Art (CMA)CURRENTS: Jason Salavon

1) Abstract treatment of contemporary culture2) Transforms the mundane structures of media3) Reveals repetition, scripting3) Addresses the marginality of the consumer4) Questions the marketability of consumer

iconography

Columbus Museum of Art - CURRENTS: Jason Salavon

 http://www.youtube.com/watch?v=rzFuYf2_s8Q

Web Portfolio of Jason Salavonhttp://www.salavon.com

Field Guide to Style & Color

Field Guide to Style & Color

Catalogue to the Sun and Moon

100 Special MomentsThe Little Leaguer & The Newly Weds

100 Special MomentsThe Kids with Santa & The Graduate

Portrait (Hals) (2009) and Portrait (Rembrandt)

(2009)

The Late Night Triad   2003 Part I: The Tonight Show with Jay LenoPart II: Late Night with Conan O'BrienPart III: Late Show with David Letterman

Everything, All at Once (Part III)

Everything, All at Once (Part III)

Conclusion• Postmodern or Post-postmodern• Progression of Warhol’s Pop Art into New Media, Digital Age• Micro narratives via amalgamations• A new perception of the media around us• “Do we still have freedom of choice?”

• Marginalize the media• Irony• Impact of his work