The Martin JRM Mars Flying Boat - Commercial Projects of 1944
The Continuing Power Of Mass Advertising - JRM
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Transcript of The Continuing Power Of Mass Advertising - JRM
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Jay R ModiMarwanVangie
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Mass Advertising Introduction Old Types Modern Types Innovative Conclusion!
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Advertisement: is a form of communication whose
purpose is to inform potential customers about products and services and how to obtain and use them.
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Advantages Direct Better call back results
Disadvantages Cost New Technology difficulty (pop-up blocker, on
demand TV)
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Television and RadioWebsites and E-mail broadcasting Social gathering and exhibitionsPoster sites (hoardings, taxi-cabs, buses) Display advertising Word of Mouth
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Wider coverage Easy to copy Demographic and Geographic
segments Visual and audio capabilities Complete Information
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Temporary nature High cost Hard to target customers Consumer resistance Customer use of technology No interaction Repeatable theme No control
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Catch People in the Bottlenecks
elevator screens, escalator steps
Use a Trojan Horse Coffee cups in conference rooms
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Target People at Play Golf carts with ad-supported GPS devices
Get People to Play Games Interactive posters and mats that allow
people to try product features
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Creativity Creativity Creativity Creativity Creativity