“The Content Opportunity that is Google+”
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Twitter: @ArnieK
The Content Opportunity That is Google+
Arnie Kuenn, President, Vertical Measures
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Twitter: @ArnieK
About Your Presenter…
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Twitter: @ArnieK
What is Google Plus?
• Google’s answer to Facebook?• Google’s way to personalize search?• A way to learn even more about you?• Another revenue stream for Google?
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Twitter: @ArnieK
Credit: Guy Kawasaki
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Twitter: @ArnieK
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A Focus on Business
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Twitter: @ArnieK
Why Have a Google+ Business Page?
• G+ personal profiles are for people only• Circles allow targeted messaging• Direct interaction with fans• Multiple administrators• More real estate in search results• Video chat capability via Hangouts
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Twitter: @ArnieK
Google, Google Everywhere!
Your +1’s will reach not only the 250 million users of Google+, but the billion people who search on Google everyday
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+1 Button: Opportunity For Businesses
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Twitter: @ArnieK
Bring Google+ to Your Website
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Direct Connect
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Twitter: @ArnieK
Google+ Best Practices
• Optimize your Google+ Profile• Get Verified• Confirm Authorship• Place +1 Buttons on Every Page of
Your Website• Create Great Content & Share It
http://bit.ly/optimize4plus
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Twitter: @ArnieK
Content Marketing Tips For Google+• Grab Readers’ Attention With Formatting
– *text* to bold the selected text.– _text_ to place that term in italics– -text- to add strikethough
• Incorporate +Mentions & #Hashtags• Place a large emphasis on photos• Targeted Sharing:
– Customers– Vendors/Partners– Local Businesses– Industry Thought Leaders– Prospective Clients
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Twitter: @ArnieK
Hangout On Air!• Broadcast to the public – You can broadcast your live
hangout to the entire world through your YouTube channel.• Track viewership – During the broadcast, you can check
the number of users watching the hangout.• Record & Share – Google will upload to your YouTube
channel and Google+ post after your live event ends making sharing content easy.
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Create a Panel or Real Time Think Tank
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The Demonstration
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Behind the Scenes
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Start a Regular Series
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Interviews
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More Ways Businesses Can Use Hangouts• Virtual conferences – You can organize and run a series
of presentations by different speakers at predetermined times over a few days.
• Press conferences or company announcements – You can host virtual company press conferences or make announcements using Hangout On Air and broadcast to the entire world.
• User groups – Hold hangout sessions for your successful customers/vendors and invite other customers (potential customers also) to participate.
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Twitter: @ArnieK
Building a Following• Try sharing every 4 hours, remember different time zones• Actively comment, creating a ‘serendipity’ feel to your
stream• Always ask questions, elicit feedback and input from others• Jump in to conversations and contribute something of value• Hangout! Just try it and keep improving.• Test, test, test – see what works best for your business
• Tools to Build Audience– http://findpeopleonplus.com– http://group.as – http://circlecount.com – http://womenofgplus.com
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Scheduling Posts
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Twitter: @ArnieK
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Twitter: @ArnieK
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Thank You Very Much!
PAID FOR BY THE COALITION FOR BETTER WEB CONTENT
THIS MESSAGE APPROVED BY ARNIE KUENN
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Twitter: @ArnieK
Contact: 888-476-1881 www.VerticalMeasures.com
More Traffic. More Leads. More Business.
Questions?